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eLearning > Innovation & Change > Ability to Change > Module 5 / 6

Linear Thinking

Instructor: Jeremy Gutsche
In this module, Jeremy introduces the the concept of linear thinking and its impact on our ability to accurately predict and plan for the future. Unfortunately, our human brains are not designed for our exponentially evolving world. We understand that our world is changing, but we assume the next interval of change will be similar to the last. We have a very difficult time understanding the compounding impact of change.

This module also touches on the pace of change and how it continues to accelerate with each passing year. Throughout the module, you'll discover examples that showcase this acceleration and you'll also learn tactics on how you can better position yourself and your business to stay ahead of competitors.
Workshop Questions:
1. Realizing how much has changed, in so many categories, how much has changed in your world?
2. Create a list of a dozen far-future innovations in your industry and simulate how you would react if your competitor surprised you by releasing those innovations.
3. What can you do now to set yourself up for success during the next interval of change?
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Insights by Trend Hunter AI
Millennial Move
Millennials are increasingly moving out of cities amid the COVID-19 pandemic
Trend - Developments and products, and campaigns that involve escapist or non-city living are being targeted with Millennial preferences in mind. These come as this generation begins moving back to suburbs, rural areas or vacation-like destinations due to the circumstances surrounding COVID-19.
Workshop Question - How is your brand accommodating the urgent, emerging needs of different demographics amidst the ongoing pandemic?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Neutral Beverage
Beverage brands prioritize carbon-neutral or negative production
Trend - Brands in the beverage space are re-shifting production processes to reduce their impact on the environment--aiming for carbon-neutral or negative outputs. Brands attempting this include everything from water to alcohol beverages.
Workshop Question - How is your brand prioritizing reducing its carbon output, or impact on the environment in general?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Monitoring
Remote patient monitoring becomes more common in the healthcare space
Trend - Remote patient monitoring systems are on the rise as the healthcare industry looks to increase the safety of both doctors and patients, as well as remove barriers related to accessibility when it comes to medical care.
Workshop Question - How can your brand better adjust for a post-COVID world?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtualized Onboarding
Brands are using technology to take onboarding into the virtual realm
Trend - Brands are leveraging technology to streamline the onboarding process for freelancers, remote employees, and even clients. By bringing tasks like this online, employers are capable of facilitating a more supportive environment for all types of workers, particularly those who are new to the company.
Workshop Question - How could your brand utilize digital technology for the benefit of your employees?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Calculated Carbon
Carbon footprint calculators let consumers assess their environmental impact
Trend - Apps that let consumers determine and track their personal carbon footprint are on the rise, and in some cases also give users opportunities to take action and cut back in areas where their impact is high.
Workshop Question - How could your brand make meaningful contributions to the fight against climate change?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incremental Entrepreneurship
Services that enable small steps help busy consumers start businesses
Implications - Many consumers today want to start their own businesses, however, juggling entrepreneurship and personal responsibility can be difficult. This is especially true for Gen Xenos consumers, who are both inclined to start their own business, and dedicated to their family life. Services that enable one to approach entrepreneurship in incremental steps help maintain a work-life balance while also enabling the pursuit of that dream.
Workshop Question - How can your company provide entrepreneurial employees with more ambitious opportunities?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Adaptive Aesthetic
Color-changing fashion and accessories enhance appeal
Trend - Reactive materials and ingredients in the fashion industry allow for color-changes based on UV light or temperature changes–observable in everything from nail polish to shoes. This shift comes as Millennial and Gen Z consumers increasingly seek out dynamic aesthetic choices that they can see playing out well on social media.
Workshop Question - How could your brand better adapt its aesthetic for social media?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modular Vehicle
Modular car concepts enhance function and aesthetics
Trend - Modular vehicles, some conceptual and some in production, are increasingly common as companies look designs that suit a variety of consumer or urban space-related needs. These vehicles indicate that the future of the auto industry will prioritize adaptability to better suit changing consumer lifestyles.
Workshop Question - How could your brand better appeal to emerging consumer rituals and lifestyles?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accelerated Workflow
Workflow organization platforms adopt enhanced technologies
Trend - Platforms that organize workflow are taking their capabilities to the next level with functions like Artificial Intelligence powering or the added visual support of VR. These programs enhance internal processes and ensure that workflow moves past the benefit of organization, and into the realm of accelerated productivity.
Workshop Question - Consider an accelerated workflow program that your business could use to enhance internal processes?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Voiced Transport
Voice-controlled features enter the transportation space
Implications - The incorporation of voice-controlled features and functions into transportation services, like automobiles and bikes, is on the rise. With voice-controlled technology now becoming a more consistent aspect of many North American consumers' lives, these features indicate the next step in this technology becoming pervasive in all day-to-day rituals.
Workshop Question - In what areas can your brand see itself using more unique applications for voice-controlled technology?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends