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eLearning > Innovation & Change > Ability to Change > Module 5 / 6

Linear Thinking

Instructor: Jeremy Gutsche
In this module, Jeremy introduces the the concept of linear thinking and its impact on our ability to accurately predict and plan for the future. Unfortunately, our human brains are not designed for our exponentially evolving world. We understand that our world is changing, but we assume the next interval of change will be similar to the last. We have a very difficult time understanding the compounding impact of change.

This module also touches on the pace of change and how it continues to accelerate with each passing year. Throughout the module, you'll discover examples that showcase this acceleration and you'll also learn tactics on how you can better position yourself and your business to stay ahead of competitors.
Workshop Questions:
1. Realizing how much has changed, in so many categories, how much has changed in your world?
2. Create a list of a dozen far-future innovations in your industry and simulate how you would react if your competitor surprised you by releasing those innovations.
3. What can you do now to set yourself up for success during the next interval of change?
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Insights by Trend Hunter AI
Climate Prefab
Prefabricated homes are being designed with climate and natural disasters in mind
Trend - Prefab residences are now being designed to account for the consequences of climate change and natural disasters, with everything from designs that accommodate flooding to those that are earthquake-proof.
Workshop Question - How is your brand prioritizing both short and long-term solutions to climate change?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Color-Changing Hygiene
Color-changing technology is used to reassure consumers
Trend - Color-changing hygiene products are on the rise as the ongoing pandemic has increased people’s dedication to rigorous sanitation practices. Color is used to signify the presence of bacteria or the effectiveness of a certain product and acts as a visual marker of safety to reassure consumers.
Workshop Question - How can your brand ease the COVID-related anxieties of consumers?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reversible Design
Sustainable practices are becoming more commonplace for architects and designers
Trend - With sustainability as a top priority, architects and designers are embracing different eco-friendly concepts. "Reversible design" is the architecture of structures that can be easily deconstructed, reused, or where parts can be removed and added easily.
Workshop Question - What sustainable brick-and-mortar practices can your brand employ?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Roleplay
Brands are introducing thoughtful features that enhance the gaming experience
Trend - In order to immerse consumers more into their video games, brands are launching accessible products that can seamlessly enhance roleplay. These innovations boast voice changing capabilities or even enable users to speak to each other, despite language barriers.
Workshop Question - How can your brand provide a more immersive experience?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Corporate Retreat
Businesses turn to virtual alternatives for corporate retreats
Trend - As people continue working from home, corporate offices are exploring new ways to offer retreats for employees. Whether offering ways for employees to relax or to bond, virtual options give employers freedom while maintaining boundaries among employees.
Workshop Question - How is your brand maintaining flexibility for employees and customers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Millennial Move
Millennials are increasingly moving out of cities amid the COVID-19 pandemic
Trend - Developments and products, and campaigns that involve escapist or non-city living are being targeted with Millennial preferences in mind. These come as this generation begins moving back to suburbs, rural areas or vacation-like destinations due to the circumstances surrounding COVID-19.
Workshop Question - How is your brand accommodating the urgent, emerging needs of different demographics amidst the ongoing pandemic?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Neutral Beverage
Beverage brands prioritize carbon-neutral or negative production
Trend - Brands in the beverage space are re-shifting production processes to reduce their impact on the environment--aiming for carbon-neutral or negative outputs. Brands attempting this include everything from water to alcohol beverages.
Workshop Question - How is your brand prioritizing reducing its carbon output, or impact on the environment in general?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Monitoring
Remote patient monitoring becomes more common in the healthcare space
Trend - Remote patient monitoring systems are on the rise as the healthcare industry looks to increase the safety of both doctors and patients, as well as remove barriers related to accessibility when it comes to medical care.
Workshop Question - How can your brand better adjust for a post-COVID world?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtualized Onboarding
Brands are using technology to take onboarding into the virtual realm
Trend - Brands are leveraging technology to streamline the onboarding process for freelancers, remote employees, and even clients. By bringing tasks like this online, employers are capable of facilitating a more supportive environment for all types of workers, particularly those who are new to the company.
Workshop Question - How could your brand utilize digital technology for the benefit of your employees?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Calculated Carbon
Carbon footprint calculators let consumers assess their environmental impact
Trend - Apps that let consumers determine and track their personal carbon footprint are on the rise, and in some cases also give users opportunities to take action and cut back in areas where their impact is high.
Workshop Question - How could your brand make meaningful contributions to the fight against climate change?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends