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eLearning > Innovation & Change > Ability to Change > Module 6 / 6

Ease of Inaction

Instructor: Jeremy Gutsche
In this module, Jeremy discusses the ease of inaction, a concept that looks at how even the smartest and most innovative minds can fall victim to stability & consistency. Smart people do not intentionally resist change or adaptation, but we get so caught up with everything that needs to be done that we become less proactive about ideas that are different, are not in our department, or are not our greatest concern. A multitude of factors make it easier for us to lack urgency, and if you can address those factors, you can spark the action you need to create the future.

Individuals today are so busy, whether it be related to work or our personal lives, and it becomes very easy to deprioritize new ideas or opportunities; this busyness can impact any sense of urgency to take action or pursue something different. Jeremy reveals tactics for how to overcome the ease of inaction and strategies to prevent your competitiors from moving more quickly than you.
Workshop Questions:
1. What tactics, symbols, or workshops could you implement to make change happen?
2. If you were to imagine five years from today, what five factors could realistically lead your company to become less relevant? What could lead to success? Based on that exercise, what are the three most important areas for you to focus on?
3. If you created a gambling fund, what are five initiatives currently on hold that you would put in action?
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Insights by Trend Hunter AI
Smart Hygiene
Artifical intelligence-powered hygiene products are on the rise
Trend - The use of smart technology in the formulation or application of products related to cleansing is on the rise as consumers' self-care routines become more thorough and precise. These products include everything from toothbrushes to cleansers
Workshop Question - How could your brand use smart tech to enhance trust in its product/service?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Robot Retail
The COVID-19 pandemic has accelerated the use of robots in retail
Trend - Autonomous devices in retail spaces that ensure limited contact between employees and customers are on the rise. Though these technologies have been used sporadically, they're in accelerated development due to the implications of retail openings amidst the ongoing pandemic.
Workshop Question - How can your brand go above and beyond to protect customer and employee health?
9.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
On-the-Go Charge
Brands come up with products and services that charge electric vehicles on-the-go
Trend - Brands address one of the biggest worries for electric vehicle drivers—the range of charge. For the concept to become truly refined, manufacturers need to address the paradox of long distances, making sure that drivers can reach their destination without any fuss. As a result, products and services are developed with on-the-go charging capabilities.
Workshop Question - How can your brand better alleviate consumer anxieties?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Calculated Carbon
Carbon footprint calculators let consumers assess their environmental impact
Trend - Apps that let consumers determine and track their personal carbon footprint are on the rise, and in some cases also give users opportunities to take action and cut back in areas where their impact is high.
Workshop Question - How could your brand make meaningful contributions to the fight against climate change?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tech Embrace
Designers are introducing human-like features to tech to make it more comforting
Trend - Designers and artists are looking into the extent to which modern machines and algorithms can comfort and provide solace to human beings in the tech age. Whether it is through mimicking a bodily quality or evoking a sensation, these products are an exploration or considered to alleviate anxiety.
Workshop Question - How can your products or service be optimized to soothe the alienation consumers might feel in the digital age?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Caregiver
Virtual caregivers support individuals with various medical needs
Trend - Brands in the healthcare space are creating virtual or tech-connected caregivers to offer support for individuals with either serious health concerns or those with minor ones. Though not a replacement for medical care, these services enhance support for consumers in a holistic manner and are always present.
Workshop Question - How could your brand take a more holistic approach to the solutions it offers its customers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vocabulary Flexibility
New toys & development apps help consumers expand their vocabulary
Trend - With gamified apps and interactive products, the process to learn new terms and phrases is easier than ever, and it allows consumers to learn at their own pace and allocate their own time to this hobby. New products allowing consumers to increase their roster of talents and improve their personal education on a flexible basis.
Workshop Question - How can you play a more impactful role in your consumers continued education?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Roommate Servicing
Services specific to cohabitation create seamless routines
Trend - Brands are attempting to enhance the process of cohabitating with people who aren't partners or family by offering unique services that streamline or ease various living habits. This includes things like expense apps or individual room cleaning services.
Workshop Question - How could your brand consider its customers' living habits in the process of creating its products/services?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dynamic Coaching
Customer "coaching" becomes commonplace in a variety of industries
Trend - Apps, products, and services that actively coach individuals are no longer relegated to fitness alone. Today, brands in a wide range of industries are offering access to both tech and human-sourced coaching that enhances one's skills or speeds up the process of goal-meeting.
Workshop Question - Conceptualize an on-brand coaching system that your brand could offer its customers.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digitized Record
Tech-infused note taking devices help increase efficiency and accuracy
Trend - Brands are launching digital note-taking platforms and devices that help support employees in the fast-paced office environment. These products have the potential to improve the quality of work and encourage individuals to be more productive, without completely alienating them from the workplace.
Workshop Question - How could your company better leverage technology to enhance productivity internally?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends