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FuturistU > Innovation & Change > Ability to Change > Module 7 / 7

Ease of Inaction

Instructor: Jeremy Gutsche
In this module, Jeremy discusses the ease of inaction, a concept that looks at how even the smartest and most innovative minds can fall victim to stability & consistency. Smart people do not intentionally resist change or adaptation, but we get so caught up with everything that needs to be done that we become less proactive about ideas that are different, are not in our department, or are not our greatest concern. A multitude of factors make it easier for us to lack urgency, and if you can address those factors, you can spark the action you need to create the future.

Individuals today are so busy, whether it be related to work or our personal lives, and it becomes very easy to deprioritize new ideas or opportunities; this busyness can impact any sense of urgency to take action or pursue something different. Jeremy reveals tactics for how to overcome the ease of inaction and strategies to prevent your competitiors from moving more quickly than you.
Workshop Questions:
1. What tactics, symbols, or workshops could you implement to make change happen?
2. If you were to imagine five years from today, what five factors could realistically lead your company to become less relevant? What could lead to success? Based on that exercise, what are the three most important areas for you to focus on?
3. If you created a gambling fund, what are five initiatives currently on hold that you would put in action?
Get Better and Faster

Insights by Trend Hunter AI

Virtual Scent
Scent-releasing devices are used in virtual reality applications for immersion
Trend - New products are being developed that monitor virtual reality environments and release scents accordingly. These devices store scents via fluid or wax pads, and can custom-mix sources to produce more scent varieties. This is designed to enhance immersion in entertainment or for scent therapy.
Workshop Question - How could your brand utilize scent-based technology with its products or services?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Planned Microcation
Modern consumers are taking microcations to save time and money
Trend - Travel agencies are offering 'microcation' packages that include short-duration, event-packed getaways. These vacation are more affordable and are easier to plan than vacations, making them fit for customers of all ages. Microcations can also be taken in quick succession for versatility.
Workshop Question - How could your brand adjust its products or services knowing that the modern consumer takes less vacation time each year?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Custom Chatbot
Brands are launching services that enable fast creation of personalized chatbots
Trend - Businesses offer tools enabling clients to build fully-functional chatbots quickly. These bots are trained on custom datasets, making them suitable for internal, consumer-facing, or consulting purposes. Businesses across numerous industries can benefit from personalized low-cost chatbots.
Workshop Question - How can your brand leverage personalized chatbot technology to enhance customer service or streamline workflow?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Consumer Marketplace
Brands are launching first-party storefronts to connect consumers to others
Trend - Brands across multiple industries are launching consumer-to-business-to-consumer (C2B2C) storefronts. C2B2C offers consumers discounts on products and enables consumers to sell unwanted products while the business handles transactions and verifies the quality of listed items.
Workshop Question - How might your brand benefit from connecting its consumers via an online marketplace or forum?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Automated Chef
Brands are releasing AI-powered cooking devices for the home kitchen
Trend - Just a few years after AI-powered chefs debuted in numerous restaurant pilots, brands are now adapting this technology to the home kitchen. These cooking devices help ensure consistency in cooking while making the process more efficient due to their advanced AI.
Workshop Question - How could your brand repurpose industrial AI tools for the benefit of the home consumer?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sugarcane Package
Brands are using food-safe sugarcane bagasse in consumable goods packaging
Trend - Brands in the several consumables industries, such as cosmetics and food, have begun using containers made out of sugarcane bagasse. This is a pulpy, fibrous material gained from drying and crushing sugarcane. This is affordable, food-safe, biodegradable, and temperature-resistant.
Workshop Question - How can your brand incorporate affordable and sustainable packaging solutions, such as sugarcane bagasse, into your product lineup while still maintaining consumer appeal and affordability?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Non-Coated Sugarcane Packaging
Non-Coated Sugarcane Packaging
'SupraPulp' from W-Cycle is Biodegradable Packaging from Sugarcane
W-Cycle has created a food packaging material called ‘SupraPulp’ that is made from the leftover parts of sugarcane plants. It does not get soggy or leaky when it holds wet or oily food,... MORE
Compostable Sugarcane Containers
Compostable Sugarcane Containers
Eco-Products' WorldView Containers are Foodsafe and Microwavable
WorldViewâ„¢ Containers from Eco-Products are a line of takeout containers that combine molded fiber bases with clear or molded fiber lids. The bases are made from sugarcane, a rapidly renewable and... MORE
Sugarcane Cosmetics Packagings
Sugarcane Cosmetics Packagings
'Bulldog' Uses Sugarcane Bagasse to Reduce its Carbon Footprint
Bulldog is a UK-based brand that sells natural skincare products for men, such as creams, cleansers and scrubs. Bulldog is the first brand of its kind to make its packaging from sugarcane plastic,... MORE
play_circle_filled Compostable Food Packaging Brands
Compostable Food Packaging Brands
Shanghai Timeco Industrial Uses Sugarcane Bagasse for Packaging
Shanghai Timeco Industrial is a global supplier of eco-friendly food packaging and tableware that can be composted. The company makes its products from materials like sugarcane bagasse, which is the... MORE
Plant-Based Nail Polishes
Plant-Based Nail Polishes
The 'Love by Essie' Nail Polishes Are Made With Sugarcane, Corn & Cotton
Essie, the nail care brand trusted by everyone from everyday beauty lovers to celebrities and high-powered salons, has launched a brand new range of plant-based nail polishes that are designed to... MORE
Custom Workflow
Personalized prioritization apps enable more inclusive and effective work styles
Trend - Apps and services that aid in summarizing, prioritizing, and organizing work tasks in personalized ways are more popular than ever in the post-pandemic workplace. Not only does this custom approach to workflow give more flexibility, but is more inclusive of different work styles and needs.
Workshop Question - How can your organization maximize output without dictating how and when work is completed?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Canes
Brands are offering high-tech walking canes to help seniors "age in place"
Trend - To tackle senior mobility challenges, various "age tech" startups have opted to reinvent one of humankind's first walking aids: the cane. These reimagined canes boast sleek contemporary designs and feature high-tech elements such as built-in sensors, biometric activity trackers, and cell data.
Workshop Question - How could your brand utilize new technology to better support senior demographics?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Customized Makeup
Cosmetic brands make customized formulas and tools more accessible
Trend - Some brands are making personalization in beauty more accessible with formulas and tools that can be customized to consumers' color or application preferences. These customizable formulas are easy to access and more affordable than personalized beauty typically allows.
Workshop Question - How could your brand add an element of customization into its product/service?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reformed Routine
Social changes are influencing consumers to slow down and reassess their lives
Trend - More consumers in North America are adapting their priorities and routines to better align with their own happiness. This can involve consumers renouncing needlessly fast-paced lifestyles, quitting jobs in place of alternative opportunities, and generally focusing on their own happiness.
Workshop Question - How could your brand better align itself with its customers' or employees' values?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends