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eLearning > Innovation & Change > Ability to Change > Module 3 / 6

Traps of Success

Instructor: Jeremy Gutsche
In this module, Jeremy introduces the traps of success by looking at how the past success of large companies can in fact be their biggest disadvanage, and can lead to complacency. For evolutionary reasons, we are prewired to be loyal, consistent, and disciplined about our craft. These traits serve us well, enabling us to provide for our families and thrive in organizations. However, these same traits also have a darker side, which is that success makes us complacent, repetitive, and protective.

Jeremy introduces Trend Hunter's Innovation Assessment tool as way to identify where these traits exist both on an individual level and within organizations. Self-awareness is key to understanding how your innate tendencies and behaviors can be prevent you from reaching your full potential and capturing new opportunity. Take the assessment for yourself to discover your Innovation Archetype and learn how your dominant traits may be holding you back.
Workshop Question:
How are you counteracting the traps of your own success?
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Insights by Trend Hunter AI
Millennial Move
Millennials are increasingly moving out of cities amid the COVID-19 pandemic
Trend - Developments and products, and campaigns that involve escapist or non-city living are being targeted with Millennial preferences in mind. These come as this generation begins moving back to suburbs, rural areas or vacation-like destinations due to the circumstances surrounding COVID-19.
Workshop Question - How is your brand accommodating the urgent, emerging needs of different demographics amidst the ongoing pandemic?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Monitoring
Remote patient monitoring becomes more common in the healthcare space
Trend - Remote patient monitoring systems are on the rise as the healthcare industry looks to increase the safety of both doctors and patients, as well as remove barriers related to accessibility when it comes to medical care.
Workshop Question - How can your brand better adjust for a post-COVID world?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Voiced Senior
Voice-activated technology helps seniors in their day-to-day
Trend - Voice-activated technology designed specifically for seniors is on the rise as companies look to offer accessible solutions for the needs that older demographics have. Products include everything from voice assistants to personal monitors that can be activated via speaking.
Workshop Question - How is your brand prioritizing accessibility in its product/service?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtualized Onboarding
Brands are using technology to take onboarding into the virtual realm
Trend - Brands are leveraging technology to streamline the onboarding process for freelancers, remote employees, and even clients. By bringing tasks like this online, employers are capable of facilitating a more supportive environment for all types of workers, particularly those who are new to the company.
Workshop Question - How could your brand utilize digital technology for the benefit of your employees?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
On-the-Go Charge
Brands come up with products and services that charge electric vehicles on-the-go
Trend - Brands address one of the biggest worries for electric vehicle drivers—the range of charge. For the concept to become truly refined, manufacturers need to address the paradox of long distances, making sure that drivers can reach their destination without any fuss. As a result, products and services are developed with on-the-go charging capabilities.
Workshop Question - How can your brand better alleviate consumer anxieties?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Parcel Protection
Products and services specifically prevent online deliveries from being stolen
Trend - In response to the increased popularity of online shopping and the package thefts that exist as a result, companies are rolling out innovative services and products that protect online shoppers from having their goods stolen.
Workshop Question - What are some unaddressed concerns in your industry? How could your brand tackle these in a creative way?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Multi-Functional Support
Auto tools that are multipurpose provide reassurance for car owners
Implications - The incorporation of multiple features within auto tools—including everything from changing a tire to clearing ice—is ideal for novice owners who are unsure of which tools they will need regular access to.
Workshop Question - Consider how your brand could leverage a multipurpose product or service to better enable your consumer.
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Micro-Learning
Quick digital education leverages instant communication for personal growth
Trend – Brands are creating micro-learning solutions for consumers who are looking to add value to their personal and professional development in a way that seamlessly fits into their lifestyles. These micro-learning platforms allow for quick and engaging forms of education in the digital space.
Workshop Question - How could your brand empower its employees or customers with micro-learning platforms?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Facilitated Mentorship
Brands facilitate the mentorship process between people and professionals
Trend - The process of finding a mentor no longer involves as much networking as it did in years past, as brands are now offering consumers platforms through which they can develop relationships with professionals in the industries they're interested in.
Workshop Question - Conceptualize what a mentorship program your brand could facilitate, either for its customers or its employees.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incorporated Incubator
Businesses create innovation hubs to support emerging startups
Trend - Incubators offer a structure for corporations to foster the growth of small businesses while using them as a source for new developments. Such hubs offer businesses the opportunity to expand the influence of their own brand while giving startups access to the resources of a larger company.
Workshop Question - Conceptualize what an innovation incubator would look like within your company.
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends