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eLearning > Innovation & Change > Ability to Change > Module 3 / 6

Traps of Success

Instructor: Jeremy Gutsche
In this module, Jeremy introduces the traps of success by looking at how the past success of large companies can in fact be their biggest disadvanage, and can lead to complacency. For evolutionary reasons, we are prewired to be loyal, consistent, and disciplined about our craft. These traits serve us well, enabling us to provide for our families and thrive in organizations. However, these same traits also have a darker side, which is that success makes us complacent, repetitive, and protective.

Jeremy introduces Trend Hunter's Innovation Assessment tool as way to identify where these traits exist both on an individual level and within organizations. Self-awareness is key to understanding how your innate tendencies and behaviors can be prevent you from reaching your full potential and capturing new opportunity. Take the assessment for yourself to discover your Innovation Archetype and learn how your dominant traits may be holding you back.
Workshop Question:
How are you counteracting the traps of your own success?
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Insights by Trend Hunter AI
Digital Parent
Digital tools are allowing for new forms of engagement between parents and children
Trend - Digital parenting tools are allowing parents to create connections with their children in new ways. Everything from personalized conversation cues to positive reinforcement-based teaching are being used via various platforms to ease the parenting process.
Workshop Question - How could your brand better help its customers cope with the stress of their responsibilities?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Workshop Question - How can your brand increase the productivity of consumers at home?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reversible Design
Sustainable practices are becoming more commonplace for architects and designers
Trend - With sustainability as a top priority, architects and designers are embracing different eco-friendly concepts. "Reversible design" is the architecture of structures that can be easily deconstructed, reused, or where parts can be removed and added easily.
Workshop Question - What sustainable brick-and-mortar practices can your brand employ?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Secure Conferencing
Tech brands are upgrading remote communication tools to prioritize security
Trend - Brands in the technology space are prioritizing security by launching encrypted tools for video calls. These privacy-focused tools range from video appointment platforms to teleconferencing platforms.
Workshop Question - How can your brand prioritize security in the digital era?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Millennial Move
Millennials are increasingly moving out of cities amid the COVID-19 pandemic
Trend - Developments and products, and campaigns that involve escapist or non-city living are being targeted with Millennial preferences in mind. These come as this generation begins moving back to suburbs, rural areas or vacation-like destinations due to the circumstances surrounding COVID-19.
Workshop Question - How is your brand accommodating the urgent, emerging needs of different demographics amidst the ongoing pandemic?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Monitoring
Remote patient monitoring becomes more common in the healthcare space
Trend - Remote patient monitoring systems are on the rise as the healthcare industry looks to increase the safety of both doctors and patients, as well as remove barriers related to accessibility when it comes to medical care.
Workshop Question - How can your brand better adjust for a post-COVID world?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Voiced Senior
Voice-activated technology helps seniors in their day-to-day
Trend - Voice-activated technology designed specifically for seniors is on the rise as companies look to offer accessible solutions for the needs that older demographics have. Products include everything from voice assistants to personal monitors that can be activated via speaking.
Workshop Question - How is your brand prioritizing accessibility in its product/service?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtualized Onboarding
Brands are using technology to take onboarding into the virtual realm
Trend - Brands are leveraging technology to streamline the onboarding process for freelancers, remote employees, and even clients. By bringing tasks like this online, employers are capable of facilitating a more supportive environment for all types of workers, particularly those who are new to the company.
Workshop Question - How could your brand utilize digital technology for the benefit of your employees?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Assisted Independence
Brands are launching products that will help seniors complete various chores
Trend - As designers are striving to perfect the product user experience and user interface in favor of the senior demographic, brands are launching household and transportation products that allow older consumers to maintain their independence.
Workshop Question - How can you enhance your offering/service to satisfy the needs of an older demographic?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
On-the-Go Charge
Brands come up with products and services that charge electric vehicles on-the-go
Trend - Brands address one of the biggest worries for electric vehicle drivers—the range of charge. For the concept to become truly refined, manufacturers need to address the paradox of long distances, making sure that drivers can reach their destination without any fuss. As a result, products and services are developed with on-the-go charging capabilities.
Workshop Question - How can your brand better alleviate consumer anxieties?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends