Intro to Brand Love
Instructor: Hayley McGlone
Download the Brand Love Trend ReportThe 80/20 rule states that 80% of sales are attributed to 20% of customers, which is why companies are so eager to build brand love among consumers. And we know that more than half of consumers stay loyal to a brand that they feel an emotional connection to, but how can you capitalize on that?
In this module, Trend Hunter's Manager of Client Research and Strategy Hayley McGlone reviews the 4 Pillars of Brand Love and how brands can leverage them to build consumer fandom around a brand. The following modules will look at brand loyalty, brand evangelism, brand commitment, and brand addiction and how each of these is a key component of Brand Love.