Beauty and skincare brands tap into Super Bowl advertisements
Trend - The Super Bowl, traditionally a bastion of sports and beer commercials, is now embracing the beauty and skincare industry. This shift is exemplified by the advertising presence of brands such as e.l.f. Cosmetics, CeraVe, and NYX.
Insight - As female celebrities and influencers establish connections with prominent NFL players, their fandom is influencing more women to engage with football, particularly events like the Super Bowl. Brands are seizing this opportunity by targeting female fans through strategic advertising during the Super Bowl, effectively blending the sectors of sports, beauty, and skincare. This strategic shift not only broadens the league's demographic appeal but also presents businesses with a prime opportunity to engage with a diverse audience.
Insight - As female celebrities and influencers establish connections with prominent NFL players, their fandom is influencing more women to engage with football, particularly events like the Super Bowl. Brands are seizing this opportunity by targeting female fans through strategic advertising during the Super Bowl, effectively blending the sectors of sports, beauty, and skincare. This strategic shift not only broadens the league's demographic appeal but also presents businesses with a prime opportunity to engage with a diverse audience.
Workshop Question - In what ways can your brand leverage current pop culture trends to diversify and expand your target audience?
