Cannabis is increasingly used in weight management and fitness-related products
Trend - Cannabis is increasingly added as an ingredient in fitness and even weight loss-focused products. It's being embraced for its medicinal benefits, such as anti-nausea and anxiety reduction. Both qualities are attractive added benefits to one's weight loss or fitness journey, particularly if undergoing additional treatments.
Insight - Though previously seen as a detrimental ingredient to one's health, cannabis is being embraced as an ingredient with numerous benefits. This is especially attractive to consumers who no longer view fitness or weight loss in a vacuum and view wellness as more expansive and holistic. This goes beyond mental health benefits into specific qualities that supplement physical activity or directly address the side effects of specific weight loss treatments.
Insight - Though previously seen as a detrimental ingredient to one's health, cannabis is being embraced as an ingredient with numerous benefits. This is especially attractive to consumers who no longer view fitness or weight loss in a vacuum and view wellness as more expansive and holistic. This goes beyond mental health benefits into specific qualities that supplement physical activity or directly address the side effects of specific weight loss treatments.
Workshop Question - Which unconventional ingredients or areas are you overlooking when brainstorming solutions to your customers' specific concerns?
Trend Themes
1. Cannabis Integration in Wellness - Utilizing cannabis in fitness and weight loss-related products is gaining traction due to its anti-nausea and anxiety-reducing benefits.
2. Health-conscious CBD Infusion - Consumers are embracing CBD-infused products as healthier alternatives, appealing to individuals looking to address specific wellness needs beyond traditional methods.
3. Personalized Cannabinoid Solutions - Offering tailored CBD and THC formulations allows for individualized experiences, enhancing consumer choice and product versatility.
Industry Implications
1. Health & Wellness - There are opportunities for businesses to innovate within the health and wellness sector by incorporating cannabis and CBD into products that cater to holistic well-being.
2. Fitness & Weight Management - The fitness and weight management industry can explore new avenues by incorporating cannabis and CBD in products that offer added benefits for physical activity and overall wellness.
3. Personalized Nutrition & Lifestyle - Businesses focusing on personalized solutions in nutrition and lifestyle can disrupt the market by offering customized CBD and THC formulations to meet the unique needs of consumers.
