Category
Lifestyle
Festive Fusions
Trend cluster
Category
Dissolvable
F&B
Brands are designing food and beverage packaging that dissolves in water.
6.6
Trend score
Trend
What is the Dissolvable F&B trend?
Dissolvable F&B: Brands are packaging their products in new materials that dissolve in water. In the F&B space, this type of packaging can be used for condiments or wrapping individual servings of food products. The use of these wrappings has the potential to mitigate pollution stemming from plastic packaging.
Insight
The consumer insight behind the Dissolvable F&B trend
The abundance of readily available information surrounding environmental issues has led to heightened awareness among frequent shoppers. As a result, there is a surge in brands adopting innovative packaging techniques to minimize their environmental impact and stand out in the market. Businesses recognizing the demand for integrated sustainability solutions can attract consumers who prioritize convenient and effortless ways to support environmental conservation.
Trend themes
Themes within the Dissolvable F&B trend
Three behaviours holding the trend together01
Sustainable Packaging Materials
Brands are increasingly adopting innovative packaging solutions using dissolvable and eco-friendly materials to reduce pollution and meet rising environmental consciousness among consumers.
02
Collaborative Partnerships
Strategic partnerships between diverse companies are driving disruptive innovation in creating edible, dissolvable packaging solutions for various industries, offering convenience and sustainability to consumers.
03
Single-Serve Convenience
The trend towards convenient, single-serve packaging utilizing dissolvable materials enables brands to cater to the fast-paced lifestyles of modern consumers, delivering mess-free, on-the-go solutions.
Industry implications
What the Dissolvable F&B trend means for industry
Where the trend changes the playbookFor
Food & Beverage
In the F&B industry, businesses can explore the use of dissolvable and edible packaging materials to offer sustainable, easy-to-use packaging solutions for individual servings of food products.
For
Consumer Packaged Goods (CPG)
Collaborations between packaging innovators and CPG brands can introduce biodegradable, peelable, dissolving packaging solutions made from natural sources like potatoes, aligning with consumer demand for sustainable packaging options.
For
Tea Industry
Tea companies can leverage dissolvable tea pod innovations to revolutionize tea packaging, offering consumers convenient, ready-to-use tea pods that dissolve in water, providing practical and eco-friendly tea consumption options.
Workshop question
How can your brand creatively use sustainable materials in its product offerings?
Trend signals
Trend signals for Dissolvable F&B
Trend score 6.6 out of 10, from popularity 89%, activity 83%, freshness 24%.
Popularity89%
Activity83%
Freshness24%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Dissolvable F&B trend
4 featured examples from Sep 15, 2022 to May 17, 2024CategoryEco
Peelable Dissolving Bottles
Tomorrow Machine's Peelable Bottle Design Dissolves In Water
GoneShells, the biodegradable peelable bottles, offer CPG brands a sustainable and nature-inspired packaging solution.
CategoryEco
Dissolving Algae-Made Food Packaging
'NakedPack' Food Wrap Contains a Complete Meal
Opportunities for food packaging companies to innovate with eco-friendly packaging solutions and offer customers waste-reducing alternatives to traditional plastic packaging.
CategoryEco
Wash-Away Product Labels
Wausau Coated Products Launched the 'WA-769' Dissolvable Adhesive
Innovative adhesive solutions like WA-769 are transforming the packaging industry by providing eco-friendly options for label removal and container reuse.
CategoryEco
Dissolvable Tea Packaging
Mi Terro Partners with Lipton to Launch Dissolvable Tea Pods
Mi Terro and Lipton's dissolvable tea pods have the potential to disrupt the food and beverage industry by introducing a new, convenient way for consumers to enjoy tea.
