Trend cluster
Category

Pump
Sunscreen

Skincare brands are launching sunscreen products with convenient pump nozzles.

Revolutionary Mineral SunscreensCollagen Peptide Facial SunscreensGel-Cream Mineral SunscreensUltra-Nourishing Organic Cleansing OilGinseng-Infused Sun Serums

Trend

What is the Pump Sunscreen trend?

Pump Sunscreen: Brands in the skincare industry are launching sunscreen products that opt for pump designs over sprays or squeeze bottles. The pump design reduces the amount of clogging in the nozzle itself, prevents sunscreen from spilling, and ensures a consistent amount of sunscreen is distributed with each use.

Insight

The consumer insight behind the Pump Sunscreen trend

With the increased attention given to the personal care and skin care industries from younger generations, consumer demands are evolving with a priority on convenience and sustainability. These consumers are more likely to integrate less conventional skincare products, such as facial sunscreen, into their daily routines. In order to appeal to these young, frequent consumers, brands are evolving their packaging designs with a meticulous focus on convenience and low-maintenance operation.

Trend themes

Themes within the Pump Sunscreen trend

Three behaviours holding the trend together
01

Convenient Pump Nozzles

The pump design reduces the amount of clogging in the nozzle itself, prevents sunscreen from spilling, and ensures a consistent amount of sunscreen is distributed with each use.

02

Focus on Convenience and Sustainability

Consumer demands are evolving with a priority on convenience and sustainability, leading to the development of packaging designs with a meticulous focus on convenience and low-maintenance operation.

03

Advanced Protective Formulas

Consumers seek advanced protective formulas that not only shield against UV rays but also offer added skincare benefits, leading to the creation of innovative sun serum formulas that prioritize comfort and invisibility.

Industry implications

What the Pump Sunscreen trend means for industry

Where the trend changes the playbook
For

Skincare Industry

Brands in the skincare industry are launching sunscreen products that opt for pump designs over sprays or squeeze bottles.

For

Personal Care Industry

With the increased attention given to the personal care industry from younger generations, brands are evolving their packaging designs with a meticulous focus on convenience and low-maintenance operation.

For

Beauty Industry

The sunscreen market is being disrupted with the creation of innovative sun serum formulas that prioritize comfort and invisibility, catering to individuals who value both effective yet lightweight sun protection and seamless, comfortable wear.

Workshop question

How could your brand ensure its products integrate as seamlessly as possible into consumers' lives?

Trend signals

Trend signals for Pump Sunscreen

Trend score 5.1 out of 10, from popularity 72%, activity 59%, freshness 21%.

Popularity72%
Activity59%
Freshness21%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific