The NYX Professional Makeup Avatar: The Way of Water Collection is a new range of cosmetics arriving in the lead-up to the film's premiere that are focused on helping consumers achieve a range of Pandora-themed looks.
The collection includes a wide array of vegan, cruelty-free products including lipsticks, highlighters, palettes, paint, glosses and a setting spray. The brand will be participating the film's Keep Our Oceans Amazing campaign in the lead-up to the release by encouraging consumers to participate in experiences in support of The Nature Conservancy.
Global Brand President Yann Joffredo commented on the new NYX Professional Makeup Avatar: The Way of Water Collection saying, "As a beauty brand known for launching the boldest pro-level pigments, we're thrilled to collaborate with 20th Century Studios' 'Avatar: The Way of Water' to help bring the vibrant and colorful world of Pandora to life through this unique collection."
What Makes This Trend Stand Out
- Movie-themed Makeup Collections
- Brands can partner with upcoming movies to release collections that cater to the movie fandom.
- Vegan and Cruelty-free Cosmetics
- Companies can focus on producing vegan and cruelty-free cosmetics to meet the growing interest in ethical and sustainable products.
- Cause Marketing
- Brands can partner with non-profit organizations to support a social or environmental cause and communicate their values to customers.
Sectors Adopting This
- Cosmetics
- Cosmetic companies can partner with film studios to create limited edition collections around the theme of an upcoming movie.
- Entertainment
- Movie studios can partner with cosmetic companies to release movie-themed makeup collections.
- Non-profit Organizations
- Non-profit organizations can work with cosmetic companies to raise awareness and funds for social or environmental causes through cause marketing campaigns.
