The NYX Avatar: The Way of Water Collection is Bioluminescent
Michael Hemsworth — December 1, 2022 — Fashion
References: nyxcosmetics & drugstorenews
The NYX Professional Makeup Avatar: The Way of Water Collection is a new range of cosmetics arriving in the lead-up to the film's premiere that are focused on helping consumers achieve a range of Pandora-themed looks.
The collection includes a wide array of vegan, cruelty-free products including lipsticks, highlighters, palettes, paint, glosses and a setting spray. The brand will be participating the film's Keep Our Oceans Amazing campaign in the lead-up to the release by encouraging consumers to participate in experiences in support of The Nature Conservancy.
Global Brand President Yann Joffredo commented on the new NYX Professional Makeup Avatar: The Way of Water Collection saying, "As a beauty brand known for launching the boldest pro-level pigments, we're thrilled to collaborate with 20th Century Studios' 'Avatar: The Way of Water' to help bring the vibrant and colorful world of Pandora to life through this unique collection."
The collection includes a wide array of vegan, cruelty-free products including lipsticks, highlighters, palettes, paint, glosses and a setting spray. The brand will be participating the film's Keep Our Oceans Amazing campaign in the lead-up to the release by encouraging consumers to participate in experiences in support of The Nature Conservancy.
Global Brand President Yann Joffredo commented on the new NYX Professional Makeup Avatar: The Way of Water Collection saying, "As a beauty brand known for launching the boldest pro-level pigments, we're thrilled to collaborate with 20th Century Studios' 'Avatar: The Way of Water' to help bring the vibrant and colorful world of Pandora to life through this unique collection."
Trend Themes
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Movie-themed Makeup Collections — Brands can partner with upcoming movies to release collections that cater to the movie fandom.
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Vegan and Cruelty-free Cosmetics — Companies can focus on producing vegan and cruelty-free cosmetics to meet the growing interest in ethical and sustainable products.
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Cause Marketing — Brands can partner with non-profit organizations to support a social or environmental cause and communicate their values to customers.
Industry Implications
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Cosmetics — Cosmetic companies can partner with film studios to create limited edition collections around the theme of an upcoming movie.
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Entertainment — Movie studios can partner with cosmetic companies to release movie-themed makeup collections.
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Non-profit Organizations — Non-profit organizations can work with cosmetic companies to raise awareness and funds for social or environmental causes through cause marketing campaigns.
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