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eLearning > Marketing > Brand Love > Module 3 / 5

How to Win Brand Love Through Evangelism

Instructor: Hayley McGlone
Corporate Social Responsibility
Download the Corporate Social Responsibility Trend Report
The second module looks at how brands are turning consumers into evangelists by leveraging Catalyzation. Catalyzation looks at the role that brands are playing in supporting consumers' pursuit of betterment.

And we know that satisfied customers of a brand will share their positive experience with an average of 11 different people, transforming a happy customer into an advocate. In this module, we see how brands supporting consumers in their goals are rewarded with recommendations and consumer promotion.
Related Trend Report: Corporate Social Responsibility
Workshop Question:
What can your brand do to aid consumers on their journey toward self-improvement?
View Innovation Webinars
Featured Insights
Branded Second-Hand
Brands play an active role in helping consumers buy second-hand wares
Trend - In addition to focusing on new sales of their products, brands in fashion and beyond are pivoting to strategies that allow consumers to purchase second-hand versions of their goods in an appealing way. This allows these brands to not only highlight their sustainability efforts, but directly speaks to the enduring quality of their offerings.
Workshop Question - What are some out-of-the-box ways your company could offer a more sustainable product or service?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rewarded Wellness
Brands are creating rewards programs centered around consumer health
Trend - While many brands reward consumers for purchases made, a number of brands are creating rewards systems that motivate consumers to lead active lifestyles to earn prizes. Such programs affiliate these brands with the consumer’s journey towards developing a healthy lifestyle. These rewards highlight how brands are being proactive in supporting the self-betterment of consumers to build long-term brand equity.
Workshop Question - Consider how your brand could play a role in the self-improvement of your customers.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Retail Authentication
Luxury and collectable communities reference authentication systems
Trend - Within collectible culture -- such as sneaker culture, luxury fashion markets, and more -- scarcity is integral to the appeal. Authentication systems are leveraged in these spaces to increase value. This alleviates consumer concerns surrounding counterfeit products and streamlines the purchase procedure while adding an extra transparency element.
Workshop Question - How can your company help consumers create a memorable shopping experience?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cash-Awarding Fitness
Fitness apps are now paying customers to exercise while using their apps
Trend - Brands are launching fitness apps that offer cash rewards for achieving fitness milestones. The activities range from walking to live-streamed fitness and encourage consumers to meet their goals for tangible rewards.
Workshop Question - How can your brand leverage rewards to incentivize consumers?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Safe Micromobility
Micromobility companies are centering service around rider safety features
Trend - Micromobility companies are increasingly prioritizing rider safety and creating new technology and tools to help ensure riders remain safe. This includes navigation apps, warm-up modes, self-balancing abilities, and providing incentives for wearing a helmet.
Workshop Question - How can your company better serve safety-conscious consumers?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Prescription Delivery
Brands are delivering medication right to patients' doorsteps
Trend - In an uncertain time of the global COVID-19 pandemic, pharmacy brands offer accessibility to their medications by exercising streamlined delivery services to cater to the medicinal needs of patients.
Workshop Question - How can your brand pivot services to cater to a time of uncertainty?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dedicated Desktop
Companies are launching more apps specifically designed for desktop users
Trend - Companies are increasingly creating apps specifically designed to be used on a desktop, including apps for audio customization, social media, and organizational tools. The desktop-centric design empowers users with more functional capabilities when compared to their mobile counterparts.
Workshop Question - How can your organization better offer more functional products and services?
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Geolocation Initiative
Mobile apps are being deployed as a way to reward users for staying at home
Trend - Physical distancing is emphasized as essential during the COVID-19 outbreak and many brands are launching helpful and accessible tools that will motivate consumers to be more mindful in their interactions. Deployed in the form of mobile applications, these new apps and features track user location and send out rewards to those who remain at home.
Workshop Question - What incentive can your brand offer to get consumers through a difficult time?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Socialized Dating
Dating apps integrate friend-based features to boost matches
Trend - Brands in the business of creating dating apps are aiming to establish trustworthy connections by using friendship as a basis for matchmaking. Whether facilitating friendships first between potential matches, or using existing friends to vouch for users of the apps, these brands are prioritizing authentic connections.
Workshop Question - How could your brand align longstanding values with technological changes in its space?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
24-hr Retail
Retailers outside of food and beverage opt for round-the-clock consumer care
Trend - On-demand, 24-hr services are moving beyond QSR and food establishments into other retail spaces like fashion and beauty. Realizing the importance of customer care, brands are seeking to offer elements of convenience, personalization and access to their goods whenever they're needed. Such on-demand tactics by retailers, especially those not typically associated with such accessibility, speaks to the growing consideration of consumer needs among brands, to the point where retailers are adapting their business models and operating processes to better support them.
Workshop Question - How might you adapt your products or services to be more in sync with consumer needs when and where they need it?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Crypto Loyalty
Consumers purchase from brands that offer crypto reward programs
Trend - Brands are bridging the gap between modern-day loyalty systems and the cryptocurrency industry by rewarding customers with digital coins. These programs reveal how brands can leverage emerging industries to hone in on their target demographics, without being explicitly exclusionary.
Workshop Question - How could your brand create a future-focused loyalty program?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends