Category
Marketing
Package Play
Trend cluster
Category
QSR
Reward
Fast food restaurants create reward programs to maintain engagement.
3.4
Trend score
What's Happening
What is the QSR Reward trend?
QSR Reward: Traditional fast food restaurants are increasingly having to compete with the healthier QSR options that have become so popular, and reward programs are helping them better engage customers and grow loyalty.
Insight
The consumer insight behind the QSR Reward trend
The convenience and affordable costs that were once a draw for traditional fast food restaurants are now being offered by QSRs that also prioritize health and dietary restrictions. As consumers increasingly turn to new, healthier fast food options, brands in this space are having to adapt and offer more incentives to bring in new customers.
Trend themes
Themes within the QSR Reward trend
Three behaviours holding the trend together01
Versatile QSR Loyalty Programs
QSR brands can implement versatile and personalized loyalty programs that offer more variety in rewards, helping to attract new customers and improve retention.
02
QSR Subscription Programs
Restaurants can offer subscription plans for frequent customers that provide significant discounts to incentivize more frequent visits and increase brand loyalty.
03
Unlimited Fountain Drink Subscriptions
Convenience stores and QSRs can offer a low-cost subscription service for fountain drinks to give customers added value and convenience, while driving repeat purchases.
Industry implications
What the QSR Reward trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food industry can implement subscription and loyalty program models to attract customers and improve their retention and loyalty.
For
Retail
Retail stores can create subscription models to drive customer value and create recurring revenue streams.
For
Technology
Digital platforms can help QSRs and other industries create and manage loyalty and subscription programs for their customers in a cost-efficient and personalized way.
Workshop question
How is your brand standing out against emerging competitors?
Trend signals
Trend signals for QSR Reward
Trend score 3.4 out of 10, from popularity 57%, activity 29%, freshness 16%.
Popularity57%
Activity29%
Freshness16%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the QSR Reward trend
9 featured examples from Feb 10, 2021 to Dec 1, 2023CategoryBusiness
QSR Rewards Programs
MyMcDonald's is an Improved Consumer Loyalty Rewards Program
The introduction of improved QSR rewards programs like MyMcDonald's Rewards is a significant trend in the food and beverage industry, presenting an opportunity for companies to re…
CategoryBusiness
Unlimited Fountain Drink Subscriptions
Parker's Chewy's Drink Club Offers a Large Drink Everyday
The unlimited drink subscription trend offers fast food chains an opportunity to offer exclusive, personalized drink options as an added incentive for customers to subscribe to lo…
CategoryLifestyle
Pizza Slice Subscriptions
Slice Squad Offers a Slice of Pizza a Day for $9.99 Monthly
The food industry is adapting to a changing economy by offering affordable subscription models and price reductions to attract customers.
CategoryLifestyle
Asian QSR Rewards Programs
Panda Express Launches a New Rewards Program with a Points System
QSRs can utilize digital rewards programs to increase customer loyalty and drive revenue growth in an industry with historically low consumer retention.
CategoryBusiness
QSR Subscription Programs
Subway Launched the 'Footlong Pass' Subscription for 10,000 Customers
Quick-service restaurants can introduce subscription programs to attract and retain customers while promoting repeat purchasing.
CategoryLifestyle
Versatile QSR Loyalty Programs
Burger King is Testing in Royalty Perks Program in Select States
Fast food chains are reimagining loyalty programs to attract and retain customers.
CategoryBusiness
QSR Loyalty Programs
'Smokey Bones' Has Launched a New Consumer Rewards Membership Program
QSR chains like Smokey Bones are disrupting the fast food industry with their personalized loyalty programs and additional benefits.
CategoryLifestyle
QSR Rewards Interfaces
California Pizza Kitchen Launches an Updated Mobile App and Perks
The enhanced mobile app by California Pizza Kitchen exemplifies the advancements in restaurant technology, offering features like personalized offers and streamlined checkouts.
CategoryMarketing
Country-Wide QSR Rewards Campaigns
Subway The Great Canadian Challenge Offers Rewards Points
The Subway The Great Canadian Challenge presents an opportunity for QSRs to implement location-based rewards campaigns using QR codes.
