The Subway The Great Canadian Challenge is being launched in Canada to encourage consumers to get involved and scoop up some reward points for doing so. The campaign will challenge members of the Subway MVP Rewards program to follow clues in order to reveal QR codes located across the country in major cities. Participants will enter for the chance to win one of 10 grand prizes of 1,000,000 MVP Rewards points, which they can redeem for hundreds of sandwiches or thousands of cookies to satisfy their cravings.
The Subway The Great Canadian Challenge will take place in Vancouver, Edmonton, Saskatoon, Winnipeg, Toronto, Quebec City, St. John's Charlottetown, Halifax and Fredericton. Fans only need to follow the Subway Canada Instagram page during the contest period to get the clues.
Image Credit: Subway
Why This Trend Is Growing
- QR Code-based Rewards
- The Subway The Great Canadian Challenge introduces a campaign that utilizes QR codes for rewards, creating opportunities for other businesses to adopt similar strategies.
- Location-based Challenges
- The campaign challenges participants to follow clues and find QR codes in major cities across the country, paving the way for location-based challenges in other industries.
- Reward Program Engagement
- The Subway MVP Rewards program encourages members to actively participate in the challenge, highlighting the importance of engaging reward programs in various sectors.
Industries Being Reshaped
- Quick Service Restaurants
- The Subway The Great Canadian Challenge presents an opportunity for QSRs to implement location-based rewards campaigns using QR codes.
- Digital Marketing
- The campaign's use of QR codes and social media platforms demonstrates how digital marketing strategies can enhance engagement in various industries.
- Retail
- The Subway MVP Rewards program serves as an example of how reward programs can drive customer engagement and loyalty in the retail sector.
