Branded Math Challenges

Subway® Canada's Math Challenge Helps Basketball Fans Win Big

Subway® Canada is serving up a unique challenge for basketball fans with a new Math Challenge that invites enthusiasts to calculate the number of Stampede Brisket sandwiches that could squeeze into Toronto’s Scotiabank Arena.

As part of Subway® Canada's ongoing partnership with the NBA and the Toronto Raptors, participants have the chance to win an incredible prize package: a round-trip flight to Toronto, a 2-night hotel stay, a $1,000 pre-paid gift card, and two tickets to a Toronto Raptors game at Scotiabank Arena.

David McKinnon, a Mathematics Professor from the University of Waterloo created a formula to solve this sandwich-related math challenge, and participants can submit their guesses on Subway® Canada's Instagram (@SubwayCanada) until December 19, 2023, for a shot at winning this grand prize. Winners will be announced on December 20.

Math Challenge
Subway® Canada's Math Challenge engages basketball fans with a unique opportunity to win big.
Stampede Brisket Sandwiches
Subway® Canada's Math Challenge prompts participants to calculate the number of Stampede Brisket sandwiches that can fit into Toronto's Scotiabank Arena.
Partnership with NBA
Subway® Canada's ongoing partnership with the NBA and the Toronto Raptors creates exciting opportunities for basketball enthusiasts to participate in the Math Challenge and win great prizes.

Industries Being Reshaped

Fast Food
Subway® Canada's Math Challenge highlights the innovative engagement strategies that fast food chains can use to connect with their customer base.
Sports
Through its partnership with the NBA and the Toronto Raptors, Subway® Canada demonstrates the potential for brands in the sports industry to create interactive and rewarding experiences for fans.
Hospitality
As part of the Math Challenge prize package, Subway® Canada's collaboration with hotels and travel companies shows how the hospitality industry can benefit from strategic partnerships and unique promotions.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 10%
Activity 14%
Freshness 23%

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