Category
Tech
Fixable Devices
Trend cluster
Category
NFT
Rewards
Brands are integrating NFTs into loyalty programs to boost acquisition and engagement.
3.9
Trend score
Trend
What is the NFT Rewards trend?
NFT Rewards: NFTs are presenting future-forward opportunities for brands to reward loyal customers. These digital assets are being incorporated into companies' loyalty programs--offering customers access to digital experiences while providing them with blockchain-backed proof of membership.
Insight
The consumer insight behind the NFT Rewards trend
NFTs and the metaverse have begun to pique the interest of the general populous. This includes everyday consumers who now, more than ever, expect to foster digitally-oriented relationships with their favorite brands. As a result, companies are leveraging NFTs as rewards to offer customers a form of free and exclusive entry into the burgeoning Web3 space.
Trend themes
Themes within the NFT Rewards trend
Three behaviours holding the trend together01
NFT-based Loyalty Programs
Companies are incorporating NFTs into their loyalty programs, offering customers access to digital experiences while providing blockchain-backed proof of membership.
02
Interactive NFT Prize Programs
Businesses are launching interactive NFT-based programs that allow customers to collect NFTs through in-venue interactive gameplay to own as rewards.
03
E-commerce NFT Tools
Tech startups are creating NFT services designed to enable store owners to develop their own NFT-based channels and marketing strategies.
Industry implications
What the NFT Rewards trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Tenacious Tacos and Dave & Buster's have integrated NFTs into their loyalty and reward programs to engage customers and differentiate themselves in the market.
For
Esports
Fnatic has launched a blockchain-based membership program utilizing proof-of-stake blockchain technology, which has a higher sustainability rating compared to other blockchain technology.
For
E-commerce
Tech startups like Cappasity are helping online stores and e-commerce companies develop NFT-based channels and marketing strategies to attract and retain customers.
Workshop question
How could your brand utilize Web3 innovations to better connect with consumers?
Trend signals
Trend signals for NFT Rewards
Trend score 3.9 out of 10, from popularity 66%, activity 38%, freshness 13%.
Popularity66%
Activity38%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the NFT Rewards trend
5 featured examples from Sep 24, 2021 to Aug 11, 2022CategoryPop Culture
NFT-Based Loyalty Clubs
Dragonfly Brands Announced a High-End NFT Loyalty Rewards Program
Using NFTs in hospitality can create exclusive loyalty rewards, increasing brand engagement and satisfaction
CategoryMarketing
Interactive NFT Prize Programs
Dave & Buster’s and Sweet to Launch Digital Collectibles
Restaurants can leverage blockchain technology and gamified rewards programs to differentiate themselves and attract new customers.
CategoryTech
Blockchain Loyalty Programs
'Fnatic' Launched a Blockchain-Based Membership System
Esports organizations can use blockchain loyalty programs to increase fan engagement and foster community building.
CategoryTech
E-Commerce NFT Tools
Cappasity's New Service Allows Stores to Turn Their Products into NFTs
E-commerce companies can use Cappasity's NFT service to create a unique marketing strategy that sets them apart from competitors.
CategoryLifestyle
NFT-Based Rewards Programs
Tenacious Tacos Announces It Will Accept NFTs for Its Loyalty Program
Fast food chains can leverage NFT-based loyalty programs to drive customer engagement, increase retention, and differentiate themselves in a crowded market.
