Brands are integrating NFTs into loyalty programs to boost acquisition and engagement
Trend - NFTs are presenting future-forward opportunities for brands to reward loyal customers. These digital assets are being incorporated into companies' loyalty programs--offering customers access to digital experiences while providing them with blockchain-backed proof of membership.
Insight - NFTs and the metaverse have begun to pique the interest of the general populous. This includes everyday consumers who now, more than ever, expect to foster digitally-oriented relationships with their favorite brands. As a result, companies are leveraging NFTs as rewards to offer customers a form of free and exclusive entry into the burgeoning Web3 space.
Insight - NFTs and the metaverse have begun to pique the interest of the general populous. This includes everyday consumers who now, more than ever, expect to foster digitally-oriented relationships with their favorite brands. As a result, companies are leveraging NFTs as rewards to offer customers a form of free and exclusive entry into the burgeoning Web3 space.
Workshop Question - How could your brand utilize Web3 innovations to better connect with consumers?
Trend Themes
1. Nft-based Loyalty Programs - Companies are incorporating NFTs into their loyalty programs, offering customers access to digital experiences while providing blockchain-backed proof of membership.
2. Interactive NFT Prize Programs - Businesses are launching interactive NFT-based programs that allow customers to collect NFTs through in-venue interactive gameplay to own as rewards.
3. E-commerce NFT Tools - Tech startups are creating NFT services designed to enable store owners to develop their own NFT-based channels and marketing strategies.
Industry Implications
1. Food and Beverage - Tenacious Tacos and Dave & Buster's have integrated NFTs into their loyalty and reward programs to engage customers and differentiate themselves in the market.
2. Esports - Fnatic has launched a blockchain-based membership program utilizing proof-of-stake blockchain technology, which has a higher sustainability rating compared to other blockchain technology.
3. E-commerce - Tech startups like Cappasity are helping online stores and e-commerce companies develop NFT-based channels and marketing strategies to attract and retain customers.
5 Featured, 43 Examples:
46,760 Total Clicks
Date Range:
Sep 21 — Aug 22
Trending:
Mild
Consumer Insight Topics:
