American restaurant and entertainment chain Dave & Buster's has announced the launch of its 'NFT Digital Collectibles Prize' program, the company's first-ever blockchain-based experience. The digital-only collectibles will come in the form of one-of-a-kind coins and cards, which customers can use to claim in-store prizes.
While there has certainly been a deluge of businesses hopping on the NFT bandwagon, Dave & Buster's is one of the first restaurant chains to enter the space. According to the company, the collectibles will range from common to "uber-rare" NFTs, which can be collected and traded on a broad-scale NFT platform hosted by Sweet.
Using Sweet's proprietary technology, Dave & Buster guests will be able to collect NFTs through in-venue interactive gameplay to own as rewards. “Our innovative approach to the NFT Digital Collectible prize program provides fun through a gamified and immersive experience," said Pete Thornfield, VP Brand Marketing at Dave & Buster’s.
Image Credit: Dave & Buster's