Dave & Buster’s and Sweet to Launch Digital Collectibles
Niko Pajkovic — September 23, 2021 — Marketing
References: daveandbusters & businesswire
American restaurant and entertainment chain Dave & Buster's has announced the launch of its 'NFT Digital Collectibles Prize' program, the company's first-ever blockchain-based experience. The digital-only collectibles will come in the form of one-of-a-kind coins and cards, which customers can use to claim in-store prizes.
While there has certainly been a deluge of businesses hopping on the NFT bandwagon, Dave & Buster's is one of the first restaurant chains to enter the space. According to the company, the collectibles will range from common to "uber-rare" NFTs, which can be collected and traded on a broad-scale NFT platform hosted by Sweet.
Using Sweet's proprietary technology, Dave & Buster guests will be able to collect NFTs through in-venue interactive gameplay to own as rewards. “Our innovative approach to the NFT Digital Collectible prize program provides fun through a gamified and immersive experience," said Pete Thornfield, VP Brand Marketing at Dave & Buster’s.
Image Credit: Dave & Buster's
While there has certainly been a deluge of businesses hopping on the NFT bandwagon, Dave & Buster's is one of the first restaurant chains to enter the space. According to the company, the collectibles will range from common to "uber-rare" NFTs, which can be collected and traded on a broad-scale NFT platform hosted by Sweet.
Using Sweet's proprietary technology, Dave & Buster guests will be able to collect NFTs through in-venue interactive gameplay to own as rewards. “Our innovative approach to the NFT Digital Collectible prize program provides fun through a gamified and immersive experience," said Pete Thornfield, VP Brand Marketing at Dave & Buster’s.
Image Credit: Dave & Buster's
Trend Themes
1. Blockchain-based Collectibles - Companies can explore blockchain-based collectibles as a new way to engage customers through immersive experiences.
2. NFT Integration in Restaurants and Entertainment - Restaurants and entertainment companies have the opportunity to integrate NFT technology in their operations as a unique and engaging way to attract and retain customers.
3. Gamification of Rewards Programs - Businesses can explore game-like structures for their rewards programs, using interactive gameplay as a way to make the experience more fun and engaging for customers.
Industry Implications
1. Restaurant Chain - Restaurants can leverage blockchain technology and gamified rewards programs to differentiate themselves and attract new customers.
2. Entertainment - Entertainment companies have the opportunity to incorporate NFTs and blockchain-based collectibles in their offerings, creating new and engaging experiences for customers.
3. Blockchain Technology - The emergence of blockchain-based collectibles opens up new opportunities for companies in various industries to explore blockchain technology and its potential applications.
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