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FuturistU > Marketing > Brand Love > Module 4 / 5

How to Win Brand Love Through Commitment

Instructor: Hayley McGlone
Pop - Up Shops
Download the Pop - Up Shops Trend Report
Our third module sees how brands are tapping into Personalization to support brand commitment among their customers. Personalized products that cater to the needs of an individual helps brands to foster life-long commitment among consumers.

We've seen brands leveraging everything from DNA samples to quizzes to augmented reality to create more personalized products and experiences for consumers. This ties to the fact that the majority of US-based consumers are willing to let brands track their activity in exchange for personalized rewards and experiences.
Related Trend Report: Pop - Up Shops
Workshop Question:
What would a more personalized offering or experience from your brand look like?
Get Better and Faster

Featured Insights

Augmented Customization
Brands customize AR experiences in order to better connect with consumers
Trend - The adoption of AR in retail, eCommerce and even healthcare is not uncommon, and brands are now enhancing customer experience further with the adoption of personalized augmented reality experiences. By using the technology to create moments specific to the people viewing them, brands and institutions are able to enhance loyalty and consumer trust.
Workshop Question - How could your brand adopt personalized AR experiences in your customer's purchase journey?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hyper-Personalized Skincare
Skincare products integrate and spotlight hyper-customization options
Implications - As customization becomes a more common aspect of products and services consumers purchase today, brands, including those in the skincare industry, are heightening the degree to which their offerings can be tailored to each individual customer.
Workshop Question - What would a hyper-personalized iteration of your offering look like?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Luxury Infancy
Luxury skincare brands are entering the baby skincare space with organic products
Trend - Brands are launching luxury and designer skincare collections for newborns and infants. These products have easy-to-understand, short ingredient lists for safety and transparency. Brands position these products as better solutions for ensuring the healthy development of babies.
Workshop Question - How could your brand leverage the growing demand for premium products and services in the baby care space?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mobile AI
Retailers are using AI to add unique features to their mobile retail apps
Trend - Retailers are launching mobile apps with AI-powered features designed to replace their existing apps. These apps offer recommendations, conversational support, image search, and features unique to certain retailers. These brands aim to improve customer retention while reducing ordering friction.
Workshop Question - How could your brand improve its customer satisfaction rates through AI features?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Stylist
Artificial intelligence is used to provide fashion recommendations to shoppers
Trend - Shopping brands are utilizing artificial intelligence to provide personalized recommendations, answer queries, offer product information, and enhance the shopping experience for customers. These assistants can be integrated into e-commerce websites, mobile apps, or messaging platforms.
Workshop Question - How can your brand enhance the pre and post-purchase process for its customers?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retinol Care
Common drugstore brands are incorporating retinol into body care products
Trend - Widely available, affordable personal care brands are now incorporating retinol into the new body care products--ranging from body washes to lotions. While body care with "active" ingredients was once more specific to luxury cosmetic brands, consumer demand in this space has resulted in large brands making these products more accessible to the average consumer.
Workshop Question - How could your brand better balance low costs to appeal to more consumers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Web3
Web3 is integrated into everyday routines
Trend - Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Workshop Question - How could your brand make new tech more digestible for its customers?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Pharmacies
Metaverse Pharmacies
MAG and the Pharmacy Group are Developing a Virtual Pharmacy in Decentraland
iMining Technologies, a leading publicly-traded Web3 tech company, has announced that its subsidiary Metaverse Advisory Group (MAG) has entered a partnership with Noman Qureshi, owner of the... MORE
play_circle_filled Digital Footwear Experiences
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Futureverse, a leader in artificial intelligence and metaverse technologies, is teaming up with Reebok to launch Reebok Impact in 2024. This digital shoe experience is aimed at allowing mass... MORE
Customer Loyalty Partnerships
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
tokenproof and adidas are “ushering a new era of loyalty and rewards for all consumer brands with a strategic three-year partnership. The collaboration began with the integration of tokenproof&#... MORE
Augmented Reality Menu Items
Augmented Reality Menu Items
Denny's New Mac N’ Brisket Sizzlin’ Skillet is Part of Its AR Menu
Denny’s has just unveiled a new augmented reality (AR) menu, which includes mouthwatering new offerings like the Mac N’ Brisket Sizzlin’ Skillet and Oven-Baked Mac N’ Cheese. As part of... MORE
Virtual Sneaker Try-Ons
Virtual Sneaker Try-Ons
Amazon Fashion Officially Debuts 'Virtual Try-On for Shoes'
Amazon Fashion, a recently launched service that aims to make purchasing clothing online more interactive, has announced that it will be introducing ‘Virtual Try-On for Shoes.’ The new... MORE
Personalized Aromatherapy
Brands are launching custom home care scents for customer preferences
Trend - Brands are launching essential oil blends, candles, and pods with customizable scents tailored to customers' needs. These products reduce stresses and anxieties while boosting the mood of the customers by offering them their favorite scents and ingredients in pre-made products.
Workshop Question - How does your brand cater to different consumers' preferences with its products or services?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Musical Bottle
Augmented reality scans on beverage bottles and packaging offer musical experiences
Trend - Brands using AR elements on product packaging is a popular way to offer product information and even game-based interactions, and now beverage brands are using this technology to create musical experiences with their products.
Workshop Question - How could your brand seamlessly integrate interactive elements into its product experience?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Waterless Skincare
Cosmetic brands offer water-free skincare products
Trend - Water-free cosmetic products typically come in the form of cleansers and hair products, but skincare brands are now offering more sustainable, waterless formulas for everything from serums to moisturizers.
Workshop Question - How could your brand be more specific in identifying its efforts toward sustainability?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Package
Brands incorporate augmented reality-based gaming into product packaging
Trend - Augmented reality functions in product packaging typically educate consumers on the product or business, but brands are now becoming more creative with packaging that incorporates AR-based games for customers to enjoy.
Workshop Question - How could your brand create more interactive digital experiences for its customers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends