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eLearning > Marketing > Brand Love > Module 4 / 5

How to Win Brand Love Through Commitment

Instructor: Hayley McGlone
Pop - Up Shops
Download the Pop - Up Shops Trend Report
Our third module sees how brands are tapping into Personalization to support brand commitment among their customers. Personalized products that cater to the needs of an individual helps brands to foster life-long commitment among consumers.

We've seen brands leveraging everything from DNA samples to quizzes to augmented reality to create more personalized products and experiences for consumers. This ties to the fact that the majority of US-based consumers are willing to let brands track their activity in exchange for personalized rewards and experiences.
Related Trend Report: Pop - Up Shops
Workshop Question:
What would a more personalized offering or experience from your brand look like?
Access Advisory Services
Featured Insights
Augmented Customization
Brands customize AR experiences in order to better connect with consumers
Trend - The adoption of AR in retail, eCommerce and even healthcare is not uncommon, and brands are now enhancing customer experience further with the adoption of personalized augmented reality experiences. By using the technology to create moments specific to the people viewing them, brands and institutions are able to enhance loyalty and consumer trust.
Workshop Question - How could your brand adopt personalized AR experiences in your customer's purchase journey?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hyper-Personalized Skincare
Skincare products integrate and spotlight hyper-customization options
Implications - As customization becomes a more common aspect of products and services consumers purchase today, brands, including those in the skincare industry, are heightening the degree to which their offerings can be tailored to each individual customer.
Workshop Question - What would a hyper-personalized iteration of your offering look like?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
On-Demand Custom
Devices that blend on-demand skincare formulas prioritize customization
Trend - The skincare space is constantly evolving, and the next generation of skincare technologies blend on-demand formulas with customer-specific personalization. Whether at-home or in-store, these devices use technology to determine the exact day-to-day skincare needs of consumers.
Workshop Question - How could your brand prioritize customization in its product/service?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Luxury Customization
Luxury fashion brands prioritize in-store personalization
Trend - Luxury fashion houses' focus on in-store customization grows as they adapt to changing consumer purchase habits that prioritize enhanced retail experiences via interaction. The focus on customization specifically allows for these brands to appeal to Millennial and Gen Z demographics, who value both experience and personalization in order to establish brand loyalty.
Workshop Question - How could your brand create a more customized retail experience for its customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mixed-Reality Shopping
Mixed-reality in-store experiences enhance engagement
Trend - With experimental shopping spaces increasingly common, some brands in the retail space are prioritizing mixed-reality experiences for their consumers. This new conception of how purchase journeys can be designed shows how brands can enhance engagement, particularly Millennials and Gen Z.
Workshop Question - How could your brand incorporate mixed-reality into its customers' purchase journey?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Luxe
Luxury fashion houses incorporate mixed-reality experiences into their promos
Trend - The use of augmented and virtual reality in the promotional exhibits of designer brands is on the rise, allowing for distinct mixed-reality experiences for customers. This shift comes as luxury fashion houses recognize the need to better adapt to contemporary purchase habits, in order to attract Millennial and Gen Z consumers.
Workshop Question - How could your brand incorporate mixed-reality technologies into its promotions?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Frivolity
AI allows brands to prioritize both the functional and the frivolous
Trend - Machine learning technology is increasingly being applied to create products used primarily for play-based purposes–with everything from skincare to alcohol brands using artificial intelligence to develop and customize their offerings. This shift appeals via personalization and gives the impression of enhanced legitimacy to customers.
Workshop Question - Where in your production process could your brand use AI?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Skincare
Skincare and cosmetic retail spaces adopt AI functionalities
Trend - Brands within the cosmetic and skincare space are adopting artificially intelligent capabilities into their retail spaces in order to better personalize the experience of their customers. This shift speaks to the increasingly deliberate and customized nature of self-care.
Workshop Question - How could your brand adopt smart capabilities into its retail space?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Preview
AR technology is used to preview a wide variety of products and services
Trend - The use of augmented reality in the process of previewing the various services and products consumers are looking to purchase is on the rise, allowing potential customers to test brands' offerings without having to immediately commit.
Workshop Question - Conceptualize AR technology that would allow customers to preview your brand's product/service.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Design
Augmented reality is used to test a variety of design-related concepts
Implications - The popularity of augmented reality within the entertainment space is vast, however the technology is now increasingly incorporated into functional apps that allow for the testing of design concepts before consumers purchase or move forward with them. These apps strengthen consumer loyalty for the fact that they offer consumers the perception of choice and customization, rather than pressuring them to purchase the products being sold.
Workshop Question - Conceptualize an augmented reality app that could help test and improve consumer's path to purchase.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Curated E-Commerce
Retailers are offering consumers suggestions by using both humans and tech
Implications - With e-commerce and brick-and-mortar competing for consumer’s attention, retailers in the digital space are incorporating personalized recommendations to guide the consumer’s shopping experience. Curated product options, either from employees or algorithms, enable brands to bring the guided and personalized nature of in-store shopping to the digital shopping space. The degree of personalization with the recommendations highlights how brands are striving to connect with individual consumers, ensuring that the consumer feels like they aren't seeing the same recommendations as everyone else.
Workshop Question - How can your brand utilize both technology and human interaction to better support your customer?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends