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eLearning > Marketing > Brand Love > Module 4 / 5

How to Win Brand Love Through Commitment

Instructor: Hayley McGlone
Pop - Up Shops
Download the Pop - Up Shops Trend Report
Our third module sees how brands are tapping into Personalization to support brand commitment among their customers. Personalized products that cater to the needs of an individual helps brands to foster life-long commitment among consumers.

We've seen brands leveraging everything from DNA samples to quizzes to augmented reality to create more personalized products and experiences for consumers. This ties to the fact that the majority of US-based consumers are willing to let brands track their activity in exchange for personalized rewards and experiences.
Related Trend Report: Pop - Up Shops
Workshop Question:
What would a more personalized offering or experience from your brand look like?
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Featured Insights
Augmented Customization
Brands customize AR experiences in order to better connect with consumers
Trend - The adoption of AR in retail, eCommerce and even healthcare is not uncommon, and brands are now enhancing customer experience further with the adoption of personalized augmented reality experiences. By using the technology to create moments specific to the people viewing them, brands and institutions are able to enhance loyalty and consumer trust.
Workshop Question - How could your brand adopt personalized AR experiences in your customer's purchase journey?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hyper-Personalized Skincare
Skincare products integrate and spotlight hyper-customization options
Implications - As customization becomes a more common aspect of products and services consumers purchase today, brands, including those in the skincare industry, are heightening the degree to which their offerings can be tailored to each individual customer.
Workshop Question - What would a hyper-personalized iteration of your offering look like?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Beauty-Tracking
Apps and devices help people track how treatments improve their skin
Trend - The continued poplarity of skincare has resulted in brands offering apps and devices that allow people to track how their skin and scalp care regimens are improving the health and appearance of their skin and hair over time.
Workshop Question - What are some less-tapped areas of self-care that your brand could invest in?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3d Shopping
3d virtual shopping platforms aim to elevate the purchase journey
Trend - 3d visuals on e-commerce platforms are increasingly popular as consumers seek out more immersive forms of virtual retail. These aesthetics have the benefit of showing customers the products in a more realistic and all-encompassing way.
Workshop Question - How is your brand enhancing its virtual shopping experience for customers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
On-Demand Custom
Devices that blend on-demand skincare formulas prioritize customization
Trend - The skincare space is constantly evolving, and the next generation of skincare technologies blend on-demand formulas with customer-specific personalization. Whether at-home or in-store, these devices use technology to determine the exact day-to-day skincare needs of consumers.
Workshop Question - How could your brand prioritize customization in its product/service?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Contemporary Supplement
Modern "lifestyle" supplements are made more affordable
Trend - With vitamins and supplements now being adapted to suit modern preferences–with contemporary branding and personalized sets or formulations–prices for these items are often inaccessible for most. This is changing with emerging brands in this space offering the same modernized formats, but at reasonable pricing–giving a wider range of consumers access to these products.
Workshop Question - How could your brand make its products more cost-accessible to the average consumer?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Luxury Customization
Luxury fashion brands prioritize in-store personalization
Trend - Luxury fashion houses' focus on in-store customization grows as they adapt to changing consumer purchase habits that prioritize enhanced retail experiences via interaction. The focus on customization specifically allows for these brands to appeal to Millennial and Gen Z demographics, who value both experience and personalization in order to establish brand loyalty.
Workshop Question - How could your brand create a more customized retail experience for its customers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mixed-Reality Shopping
Mixed-reality in-store experiences enhance engagement
Trend - With experimental shopping spaces increasingly common, some brands in the retail space are prioritizing mixed-reality experiences for their consumers. This new conception of how purchase journeys can be designed shows how brands can enhance engagement, particularly Millennials and Gen Z.
Workshop Question - How could your brand incorporate mixed-reality into its customers' purchase journey?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Luxe
Luxury fashion houses incorporate mixed-reality experiences into their promos
Trend - The use of augmented and virtual reality in the promotional exhibits of designer brands is on the rise, allowing for distinct mixed-reality experiences for customers. This shift comes as luxury fashion houses recognize the need to better adapt to contemporary purchase habits, in order to attract Millennial and Gen Z consumers.
Workshop Question - How could your brand incorporate mixed-reality technologies into its promotions?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Cosmetic
Cosmetic brands follow the lead of a select few in offering affordable pricing
Trend - With brands like The Ordinary paving the way in affordable science-forward skincare, others are following suit by also prioritizing function, minimalism, and accessibility in their cosmetic items.
Workshop Question - How could your brand better balance accessibility and quality?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Frivolity
AI allows brands to prioritize both the functional and the frivolous
Trend - Machine learning technology is increasingly being applied to create products used primarily for play-based purposes–with everything from skincare to alcohol brands using artificial intelligence to develop and customize their offerings. This shift appeals via personalization and gives the impression of enhanced legitimacy to customers.
Workshop Question - Where in your production process could your brand use AI?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends