Brands are creating rewards programs centered around consumer health
Implications - While many brands reward consumers for purchases made, a number of brands are creating rewards systems that motivate consumers to lead active lifestyles to earn prizes. Such programs affiliate these brands with the consumer’s journey towards developing a healthy lifestyle. These rewards highlight how brands are being proactive in supporting the self-betterment of consumers to build long-term brand equity.
Workshop Question — Consider how your brand could play a role in the self-improvement of your customers.