Category
Lifestyle
Readable Sensing
Trend cluster
Category
Rewarded
Wellness
Brands are creating rewards programs centered around consumer health.
2.8
Trend score
What's Happening
What is the Rewarded Wellness trend?
Rewarded Wellness: While many brands reward consumers for purchases made, a number of brands are creating rewards systems that motivate consumers to lead active lifestyles to earn prizes. Such programs affiliate these brands with the consumer’s journey towards developing a healthy lifestyle. These rewards highlight how brands are being proactive in supporting the self-betterment of consumers to build long-term brand equity.
Insight
The consumer insight behind the Rewarded Wellness trend
Today's urban consumer is highly motivated by self-improvement in many forms, whether it's professional goals, fitness and health goals, or personal development. However, with so many balls in the air, it can be difficult for many to stay motivated in their various goals. Thus, consumers turn to brands that offer them rewards and motivation to stay help them stay on-track.
Evidence
Examples of the Rewarded Wellness trend
CategoryTech
Stress-Reducing Gaming Apps
The 'Merrier' App Turns Anxiety into a Fun Game to Beat
The growing demand for stress-relief gaming apps creates opportunities for developers to create innovative and user-friendly applications in the mobile app development industry.
CategoryTech
Walking-Rewarding Apps
The 'Outrun' App Rewards Users for Achieving the Highest Number of Steps
Disruptive innovation opportunity: Introducing technologies and platforms that promote physical activity and overall well-being.
CategoryBusiness
Resolution-Focused App Promotions
The Mod Pizza 2020 Salad Challenge Encourages Healthy Eating
Opportunity for restaurants to incentivize healthier eating habits and reward loyal customers.
CategoryLifestyle
Weight Loss-Rewarding Scales
The 'YoloScale' Offers Gift Cards and More for Reaching Your Goal
Partner with insurance companies to offer personalized wellness programs and incentivize healthy behavior through rewards.
CategoryLifestyle
Healthful Grocery Loyalty Apps
Snap2Save Incentivizes the Purchase of Fruits and Vegetables
Grocery retailers will adapt to the shift towards healthy food choices by implementing loyalty programs and offering more healthful options.
Workshop question
Consider how your brand could play a role in the self-improvement of your customers.
Trend themes
Themes within the Rewarded Wellness trend
Three behaviours holding the trend together01
Wellness Rewards Programs
Brands are creating rewards programs centered around consumer health to support their self-betterment and build long-term brand equity.
02
Walking and Fitness Apps
Walking and fitness apps that function as social fitness programs, encourage users to partake in weekly challenges against friends and win prizes for boosting their step count.
03
Resolution-Focused Promotions
Promotions and in-app challenges that help consumers practice healthier eating habits by offering incentives and rewards for purchases that support wellness goals.
Industry implications
What the Rewarded Wellness trend means for industry
Where the trend changes the playbookFor
Health and Wellness Brands
Companies in this industry can benefit from creating rewards programs and loyalty apps that reinforce healthy habits consumers can adopt for long-term benefits to their well-being.
For
Fitness and Exercise Industry
Companies in this industry can benefit from creating fitness apps and platforms that provide social and interactive features to motivate users with challenges and prizes.
For
Retail and Food Industry
Companies in this industry can benefit from offering promotions and incentives that encourage consumers to make healthier choices when purchasing or consuming products.
Trend signals
Trend signals for Rewarded Wellness
Trend score 2.8 out of 10, from popularity 46%, activity 29%, freshness 9%.
Popularity46%
Activity29%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
