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eLearning > Culture > Future-Proofing Work Culture > Module 2 / 5

Future of Work - Evolution

Instructor: Jaime Neely
Millennial Lifestyle
Download the Millennial Lifestyle Trend Report
This module explores the realities and misconceptions of today's multi-generation workforce. For the first time ever in history, the working world is home to five different generations. While many studies support the idea that younger people seek different working environments and opportunities than their senior counterparts, is it really a source of tension or conflict in the workplace? Or is it being over-sensationalized?

The desire for a more flexible working schedule and environment among all employees is something with less room for debate. Modern employees want to choose when and where they're getting their work done, which is playing a significant role in the increasing number of gig workers. This phenomenon creates new opportunities both for employees and organizations looking to become more agile when it comes to innovation. 
Related Trend Report: Millennial Lifestyle
Workshop Question:
What generational stereotypes are influencing your interactions with colleagues? Managers? Direct reports?
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Featured Insights
Flex Workplace
Employers cater to the flexible work practices preferred by Millennials
Implications - With Millennial work preferences revolving around flexible schedules, businesses are employing various tools that allow them to manage and coordinate the diversity of their workforce's' working styles. This shift allows for employees to maintain a healthy work-life balance, while ensuring that employers are able to create a more productive business–with the added benefit that these adaptive work schedules function as a key recruitment tool.
Workshop Question - How can your brand accommodate Millennial work styles in a way that offers mutual benefits?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Permanent Remote Work
Brands are allowing employees to continue remote work post-pandemic
Trend - Amid the COVID-19 pandemic, many brands have been forced to quickly implement a work-from-home policy to help prevent the spread of the virus. Many found the shift to remote work to be without issue—with productivity and profits remaining the same. As a result, brands are implementing permanent work from home strategy, even post-pandemic.
Workshop Question - How could your company provide consumers with flexibility in times of uncertainty?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Engagement
New tools are helping businesses facilitate team-building exercises and rewards
Trend - Different tools are being deployed to help companies facilitate a meaningful connection between remote employees. Whether it is grabbing a virtual coffee with peers, enjoying multi-player games as a team, or simply rewarding someone for a job well-done, these types of tools assist in the facilitation of a healthy and engaging work environment for all.
Workshop Question - How might you facilitate your team's remote culture?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alternative Meeting
Remote meeting platforms are adapted with unique capabilities and formats
Trend - Brands are offering virtual platforms for team meetings that turn the traditional (in-person or online) meeting on its head. Varying formats like ongoing conversational "meetings" or virtual visualizations of office plans provide interpersonal and departmental collaboration, without employees being in the same physical space.
Workshop Question - How does your brand empower its customers to tackle challenges?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtualized Onboarding
Brands are using technology to take onboarding into the virtual realm
Trend - Brands are leveraging technology to streamline the onboarding process for freelancers, remote employees, and even clients. By bringing tasks like this online, employers are capable of facilitating a more supportive environment for all types of workers, particularly those who are new to the company.
Workshop Question - How could your brand utilize digital technology for the benefit of your employees?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Morale Analysis
Morale programs analyze online conversations to spot areas of improvement
Trend - Employers are taking advantage of new technologies in employee-tracking technology by using platforms that detect morale issues in online conversations and habits. By analyzing culture in this way, employers are able to change internal issues and boost morale and productivity in office.
Workshop Question - How could your brand prioritize employee morale?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Familial Workplace
As Gen X enters leadership positions, workplaces become more family-centric
Trend - Older members of Generation X–a.k.a, Gen XS–are family-focused. At the same time, this generation has many financial responsibilities that require dedication to the workplace as well. This makes work/life balance a point of tension; however, as this generation enters leadership positions in the workforce, they're able to enact changes that are conducive to family-centric work cultures.
Workshop Question - What could change about your corporate culture to become more family-centric?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Creative Management
Project management apps focus on tasks outside of business processes alone
Implications - The practice of project management is common in the workplace, and brands are now creating platforms through which consumers are able to track projects related to more creative or educational pursuits. More than streamlining the creation process, such platforms cater to consumers seeking productivity-enhancement in their daily rituals and hobbies.
Workshop Question - How could your brand more effectively streamline the creation process?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intelligent Workplace
Smart office systems streamline workplace efficiency
Implications - Artifical intelligence is being adapted into various workplace systems in order to enhance the efficiency of specific tasks, and overall employee productivity. These systems are being incorporated into workplaces as companies increasingly understand AI's potential in enhancing human labor, instead of being a replacement for it.
Workshop Question - How could your brand use AI to enhance employee productivity rather than replace it?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accelerated Outsourcing
Employee outsourcing is prioritized to enhance efficiency
Implications - Companies are increasingly accessing online platforms through which they're able to outsource tasks and roles that they traditionally kept within internal teams. Such efforts have the benefit of being more cost and time-efficient, opening up space for brands to work with a more diverse range of professionals, while also broadening opportunities for freelancers.
Workshop Question - In what area could your brand use the help of outsourced employees?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Secondary Occupation
Millennials and Gen Z use different platforms to balance their various jobs
Implications - With Millennials being much more likely to have multiple jobs than the generations that precede them, they're turning to a variety of resources that help them organize their work, schedules, and money. This shift is not simply a result of financial need, but of the oft-unrecognized entrepreneurial tenacity of this generation, with brands meeting them halfway by helping them curate the experiences they'd like in their professional lives.
Workshop Question - How could your brand create more seamless experiences to ease the life of its consumers?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends