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eLearning > Culture > Future-Proofing Work Culture > Module 1 / 5

Intro to Future-Proofing Work Culture

Instructor: Jaime Neely
Future-Proofing Work Culture
Download the Future-Proofing Work Culture Trend Report
In this module, Trend Hunter's Chief Culture Officer, Jaime Neely, re-introduces the 4 Es of Modern Work Culture and their ever-increasing role in building an engaged, motivated and innovative workforce in today's highly competitive market. Employees today have never been more informed, more empowered or more mobile. Companies need to work harder than ever before to attract and retain top talent.
 
Organizations, both large and small, are no longer immune to the poor treatment of employees, ethical shortcuts or substandard management practices. Employees have more power and more opportunity to expose bad behavior and move elsewhere to feel valued and appreciated. The future of business is often uncertain and unpredictable, but having an aligned team will better position any organization to weather a storm.
Related Trend Report: Future-Proofing Work Culture
Access Advisory Services
Insights by Trend Hunter AI
Permanent Remote Work
Brands are allowing employees to continue remote work post-pandemic
Trend - Amid the COVID-19 pandemic, many brands have been forced to quickly implement a work-from-home policy to help prevent the spread of the virus. Many found the shift to remote work to be without issue—with productivity and profits remaining the same. As a result, brands are implementing permanent work from home strategy, even post-pandemic.
Workshop Question - How could your company provide consumers with flexibility in times of uncertainty?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Engagement
New tools are helping businesses facilitate team-building exercises and rewards
Trend - Different tools are being deployed to help companies facilitate a meaningful connection between remote employees. Whether it is grabbing a virtual coffee with peers, enjoying multi-player games as a team, or simply rewarding someone for a job well-done, these types of tools assist in the facilitation of a healthy and engaging work environment for all.
Workshop Question - How might you facilitate your team's remote culture?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alternative Meeting
Remote meeting platforms are adapted with unique capabilities and formats
Trend - Brands are offering virtual platforms for team meetings that turn the traditional (in-person or online) meeting on its head. Varying formats like ongoing conversational "meetings" or virtual visualizations of office plans provide interpersonal and departmental collaboration, without employees being in the same physical space.
Workshop Question - How does your brand empower its customers to tackle challenges?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Temporary Workspace
Brands are accommodating remote workers with functional & adaptable furniture
Trend - Brands are offering service and product innovations that are temporary in nature to assist employees who are working from home. Whether it is cardboard-based furniture or a monthly subscription, these ventures prove to be accessible and cost-effective.
Workshop Question - How might your brand support a remote employee?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Culture
Companies utilize tech and services to be more inclusive toward remote employees
Trend - Work culture is important to companies as it creates a sense of belonging for employees, contributing to their wellbeing and loyalty. As remote workers and freelancers increase in numbers, many businesses search for ways to expand their culture beyond the constraints of the office building through technology and third-party services.
Workshop Question - What technology can you embrace in your business model to make remote employees feel more included?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Morale Analysis
Morale programs analyze online conversations to spot areas of improvement
Trend - Employers are taking advantage of new technologies in employee-tracking technology by using platforms that detect morale issues in online conversations and habits. By analyzing culture in this way, employers are able to change internal issues and boost morale and productivity in office.
Workshop Question - How could your brand prioritize employee morale?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Parental Perk
Employer parental benefits mitigate the impact of the 'motherhood penalty'
Trend - While reaching pay equity for workers remains a complicated and nuanced issue, some businesses are offering their employees benefits that aim to mitigate the impact of loss of income that one often experiences when becoming a mother, which is also known as the 'motherhood penalty.'
Workshop Question - How do your company practices impact society as a whole and how can you change this for the better?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Familial Workplace
As Gen X enters leadership positions, workplaces become more family-centric
Trend - Older members of Generation X–a.k.a, Gen XS–are family-focused. At the same time, this generation has many financial responsibilities that require dedication to the workplace as well. This makes work/life balance a point of tension; however, as this generation enters leadership positions in the workforce, they're able to enact changes that are conducive to family-centric work cultures.
Workshop Question - What could change about your corporate culture to become more family-centric?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Diversified Internal
Big brands promote consumer-facing initiatives to highlight office diversity
Trend - Increasingly, bigger consumer-facing brands are unveiling initiatives that highlight inclusive office culture and diverse hiring practices. This speaks to the need for companies to attract top talent by leaning into diversity and inclusivity. This also signals the fact that consumers expect that the brands they love will align with their values not just for marketing purposes, but also in internal processes.
Workshop Question - How do the internal hiring processes for your company impact your overall brand identity?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mindful Perk
Employers adapt workplace benefits to better cater to mental health and happiness
Implications - As mental health and emotional well-being become greater elements of priority for consumers, employers are taking note and integrating more standard practices that speak to their employee's happiness. Focusing on benefits and perks specifically, employees are going beyond mere trips, vacations or bonuses to create programs and practices that elicit improved mental health and enjoyment. Whether it be a point system to help improve sleep or the focus on pets to create a more engaging environment, businesses are more willing to stray outside of their day-to-day business specs and practices to create incentives for their workers that are more aligned to their well-being. Such tactics speak to the shift in workplace culture toward a much more collaborative, open and health-centric environment.
Workshop Question - How can you better tap into the desires and habits of your employees? What could you offer or integrate into the workplace to better satiate a desire for mindfulness and relaxation?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends