Brands prioritize family benefits and perks in order to retain employees
Trend - As it becomes more difficult to juggle work responsibilities with family responsibilities, some businesses are prioritizing employee retention with more thorough benefits that help employees pay and plan for everything from fertility treatments to adoption.
Insight - Family planning is becoming increasingly challenging due to the necessity of two-income households. With affordability and time being major barriers when it comes to starting or growing a family, employees are increasingly looking towards employers that prioritize cost-reduction and flexibility in their employee benefits and perks.
Insight - Family planning is becoming increasingly challenging due to the necessity of two-income households. With affordability and time being major barriers when it comes to starting or growing a family, employees are increasingly looking towards employers that prioritize cost-reduction and flexibility in their employee benefits and perks.
Workshop Question - How could your brand expand employee benefits to boost retention?
Trend Themes
1. Family-focused Benefits - Employers are prioritizing family benefits and perks to retain employees amid growing demand for work-life balance; businesses can create family-focused employee programs to support some of the barriers impacting family planning, including fertility treatments and surrogacy costs.
2. Inclusive Parental Leave Programs - Companies are enhancing parental leave policies to foster greater gender equality and support for care responsibilities; there is an opportunity to create more supportive policies covering the adoption process, child tutoring, and gender affirmation procedures.
3. Work-life Balance Policies - Employers are launching work-life balance policies to support balancing family responsibilities with work obligations; companies can promote these policies for employee retention and better workplace culture.
Industry Implications
1. Healthcare Industry - Healthcare providers can offer fertility treatment recommendations and care supported by flexible insurance coverage and other work perks.
2. Employment and Staffing Industry - Employment and staffing agencies can create family planning support services, encouraging businesses to enhance employee benefits related to family-building and workers' health.
3. Restaurant and Hospitality Industry - Restaurants and hospitality providers should enhance employee retention by prioritizing workers' health, including offering healthcare benefits and adequate pay and launching flexible working hours and work arrangements.
7 Featured, 52 Examples:
96,104 Total Clicks
Date Range:
Jul 20 — Nov 22
Trending:
Mild
Consumer Insight Topics:
