Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.
eLearning > Culture > Future-Proofing Work Culture > Module 5 / 5

Future of Work - Excellence

Instructor: Jaime Neely
Corporate Social Responsibility
Download the Corporate Social Responsibility Trend Report
In this final module, Jaime dives into the ever-increasing importance of employer branding. An employer brand is a company's reputation in the eyes of current, former and prospective employees. A strong employer brand can play a huge role in attracting top talent and positively influence the retainment of employees. Studies indicate the growing importance of employer branding in the eyes of consumers as well. Consumers would much rather support an organization that supports its employees and treats them well.

Individuals, particularly from younger generations, want to work for organizations that are doing their part to make the world a better place. It's all about finding work with a purpose. From corporate social responsibility to the role of diversity and hiring best practices, the topics covered in this module will help you better understand the perceived image of your own company and offer tactical next steps to apply internally.
Related Trend Report: Corporate Social Responsibility
Workshop Questions:
1. Are you proud of your employer brand?
2. How might the Culture-Fit Bias limit the potential of your team?
Get the 2021 Trend Report FREE
Featured Insights
Office Zen
Products that allow consumers to manage their mental health at work gain favor
Trend - Beyond programs overseen and offered by employers, employees today are gaining mental health support from products and apps that are self-directed. Providing relief and awareness of various stresses in the workplace, this new slew of wellness offerings speak to a consumer openness to more specialized wellness products.
Workshop Question - What are some specific contexts your products or services could be tailored towards?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
At-Desk Workout
During COVID-19, hybrid work and fitness solutions are growing in popularity
Trend - Aware that consumers are spending increased amounts of time at home at their desk, brands are emphasizing the availability of fitness and work solutions that will enable individuals to be more active during the day.
Workshop Question - How can your brand encourage consumers to be more active when working from home?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Journaling
Digital journaling platforms adapt to modern-day consumer habits
Trend - Virtual journaling is increasingly popular and functions as an alternative to keeping a written journal. These apps help consumers stay consistent in the process of writing about their days, feelings, and goals.
Workshop Question - How could your brand modernize some of its more traditional products/services/campaigns?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tactile Meditation
Modern tactile meditation products help ease consumer stress
Trend - New forms of tactile meditation are using technology to help assist users into meditative states. Products include everything from breath-guiding devices to devices that offer vibrational cues that help users.
Workshop Question - How could your brand better prioritize "wellness" in its customer experiences?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pandemic Routine
Consumers turn to apps to maintain and regulate their disrupted routines
Trend - With the lives of people around the world still affected by the ongoing pandemic, managing personal routines has become a focus for wellness brands. App that help users organize their lives, physical and mental wellbeing are becoming increasingly popular as a way to maintain routine amidst the pandemic.
Workshop Question - How is your brand offering solutions for customers' disrupted routines?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Habit-Forming
Habit-forming apps help consumers reach and maintain their personal goals
Trend - Apps are helping consumers stay on track with their personal goals by helping them form and build good habits over time. These habit-building apps range in purpose, and can be used for anything from physical fitness to achieving professional goals.
Workshop Question - How could your brand help empower its customers?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cash-Awarding Fitness
Fitness apps are now paying customers to exercise while using their apps
Trend - Brands are launching fitness apps that offer cash rewards for achieving fitness milestones. The activities range from walking to live-streamed fitness and encourage consumers to meet their goals for tangible rewards.
Workshop Question - How can your brand leverage rewards to incentivize consumers?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wellness Chatbot
Chatbots focused on maintaining mental and physical health are on the rise
Trend - As more consumers prioritize their mental and physical health, they're turning to AI-based chatbots that assist them in the process of achieving "wellness." These chatbots cover varying aspects of consumers lives, whether those are mental and physical fitness, or their ability to build and maintain relationships.
Workshop Question - How could your brand support its customers through their personal or professional goals?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Psychological Backing
Apps that focus on personal and professional streamlining utilize psychology
Trend - Whether used to enhance personal well-being, physical health or professional improvements—apps that are able to use the fundamental principles of psychology to analyze and offer best results are increasingly popular among consumers.
Workshop Question - How could your brand better streamline the responsibilities of its customers or employees?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Scientific Relaxation
Emotional & mental well-being solutions are scientifically backed
Implications - As consumers seek out more transparency in the products they consume, brands are relying more on science-backed data to elevate experiences, particularly around areas of mental well-being. Supporting meditation apps and online health coaches with neuroscience data and health researchers, brands are not only backing up their claims and solutions with scientific data, but they’re proactively seeking to ease any inherent worries or hesitations around experiences typically seen as merely a leisurely activity as opposed to proactive health solution.
Workshop Question - How might you better leverage scientific claims in your products or services?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tech-Enabled Mindfulness
Technology products are positioned as a means to improve mindfulness
Trend - Brands are rolling out products and apps that leverage technology to improve this aspect of consumers' mental health. Speaking to both consumers' strong interest in developing this skill, this shift is telling when it comes to the future of wellness products and services.
Workshop Question - What's an unconventional way you could help your consumer reach their goals?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends