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eLearning > Culture > Future-Proofing Work Culture > Module 3 / 5

Future of Work - Engagement

Instructor: Jaime Neely
Digital Engagement
Download the Digital Engagement Trend Report
This module explores solutions that address the incredibly low employee engagement levels plaguing workplaces all over the world. Advances in technology have done little to impact engagement in a positive way. From misaligned goals to stunted employee development and a lack of diverse leadership, the sources of low engagement are varied.

The solutions and strategies explored in this module will look at different tools to better understand employees, including Trend Hunter's Innovation Assessment, and the concept of smaller teams and internal programs dedicated to enhancing learning and development initiatives. 
Related Trend Report: Digital Engagement
Workshop Question:
Where could you add more face-to-face interactions with your team?
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Featured Insights
Coworking Wellness
Coworking spaces prioritize both physical and mental health
Implications - The flexible nature of coworking spaces is being elevated even further with specialized designs, both physical and function-related, that focus on health and wellness. This shift comes as a growing segment of the workforce in North America prioritizes a work-life balance, taking that trend to the next level by offering the balance of wellness and employment in one condensed venue.
Workshop Question - How can your brand prioritize its employees' work-life balance, or enhance health and wellness initiatives in-office?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Nursing Accommodation
Companies accommodate mothers who have to breastfeed their infants
Trend - Whether in the office or in public spaces that don’t typically offer privacy, accommodating spaces for mothers to breastfeed their children are on the rise as brands recognize the importance of women needing flexibility when it comes to caring for their children.
Workshop Question - What are some macro and micro ways that your brand could better accommodate the needs of women?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Flex Office
Office workstations and spaces are made to be transforming and flexible
Trend - With both traditional and more modern "open" office plans no longer being well-suited for contemporary work habits, employers are creating or offering more flexible office designs that are able to adapt based on employees' needs of the moment. With transforming furniture and workstations, brands are aiming to find solutions to the new ways that professionals are working in-office.
Workshop Question - How could your brand create a more flexible workplace design for its employees?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Familial Workplace
As Gen X enters leadership positions, workplaces become more family-centric
Trend - Older members of Generation X–a.k.a, Gen XS–are family-focused. At the same time, this generation has many financial responsibilities that require dedication to the workplace as well. This makes work/life balance a point of tension; however, as this generation enters leadership positions in the workforce, they're able to enact changes that are conducive to family-centric work cultures.
Workshop Question - What could change about your corporate culture to become more family-centric?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Coworking Management
Coworking space management apps allow for streamlined experiences
Trend - With the expansion of coworking spaces has come the rise of online platforms that help manage coworking environments, with functions that ease everything from management and scheduling to sales tracking.
Workshop Question - Conceptualize a niche management platform that suits your brand's specific day-to-day needs.
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wellness Planning
Consumer focus on "wellness" has led to more structured programs
Implications - With consumers still interested in "wellness," applicable in industries ranging from food and beverage to sports, brands are now focusing on creating, or empowering their customers to create, sustained programs that help them through their wellness journeys. These products and services establish the process of achieving wellness as an ongoing one for the benefit of consumers' overall physical and mental health, rather than something consumers indulge in when they have the time.
Workshop Question - How could your brand establish wellness programs for its customers or employees?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Actionable Abandonment
Brands re-purpose unused spaces for health and wellness
Trend - Abandoned spaces in both urban and rural environments provide new opportunities for health and wellness facilities. Rooftops, deserted buildings and underutilized open spaces are ideal for brands use to create fitness studios, skating rinks and even health facilities for a community.
Workshop Question - How can your brand play a bigger role in your community?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Podded Office
Open office spaces incorporate tiny booths for quiet work or rest
Implications - The lack of privacy in open office spaces has been shown to decrease productivity and focus, but the lower costs associated with such spaces still make them an appealing option for most small and medium-sized businesses. As a result, brands are creating small sound-proofed booths that most open office spaces would have room for, and that allow some privacy for people looking to work without interruption. Such spaces allow for brands to employ the benefits of both open offices, and the more enclosed working areas that traditional offices allow.
Workshop Question - How could your brand enhance productivity by making its employees more comfortable?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Meditative Pop-Up
Meditative pop-up spaces remind consumers to mentally regroup
Implications - Lifestyle and fitness brands are creating and curating unique pop-ups that specialize in meditation. Primarily located in urban areas, these spaces offer time-strapped consumers a form of escapism in the middle of busy environments, while forging deeper connections with the brand offering that escapism.
Workshop Question - Conceptualize a pop-up space that your brand could use to offer an experience-focused environment for its customers.
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Bonding
Brands leverage the deep bond between parent and child within co-play experiences
Implications - Finding common ground as squeeze generations, some members of Gen Z and Gen X have a tendency to form stronger, friend-like bonds in their parent-child relationships. This special connection has caught the attention of a select group of brands that are now leveraging this to offer co-play experiences that even further solidify this bond. By facilitating connections in this way, brands are able to develop and strengthen brand loyalty for parents and children alike.
Workshop Question - Is there a way for your product or service to better facilitate personal connection in the lives of your consumers?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wellness Division
Brands incorporate elements of "wellness" into their retail spaces
Implications - Brands are taking the flexible applications of the term "wellness" and incorporating it into their retail locations – either as an alternative for health stores or as extensions of their primary offerings. Such environments connect with consumers seeking one-stop purchase journeys that are focused on all-encompassing lifestyle solutions.
Workshop Question - How could your brand incorporate a distinct new element into its retail spaces?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends