With many young consumers reaching for unique drinks that help them express their individual personality, brands have begun focusing their efforts on millennials-targeted alcohol branding that stands out on store shelves.
One of the ways that alcohol brands are setting their products apart is by opting for a 'less is more' strategy. Indeed, minimalist designs continue to impress millennials who appreciate clean lines and simple graphics that will complement their equally sharp Instagram feeds. Some examples of this approach include the geometric Switch House beer cans, the Lighthouse Brewing Company's nautical beer branding and the Swansea Brew Club's color-coded bottles.
Beyond what's on the label, millennials consumers are also interested in the format of their favorite drink. For instance, slim cans, such as those used by Crabbie's and the Kings of Midnight Brewery, are popular among consumers who want a lighter and more refreshing alternative to a tallboy can. Similarly, uniquely shaped bottles, such as medicine-style glass bottles, are an example of millennials-targeted alcohol branding that appeals to the demographic's sense of nostalgia.
50 Examples of Millennial-Targeted Alcohol Branding
50
Pop Culture Wine Branding
These Church & State Wines Target Millennials
49
Social Media-Inspired Beer
Hash Beer Feminizes Packaging It to Be Instagrammable
48
Parametric Alcohol Packaging
These Origami Champagne Cartons Creatively Redress the Drink
47
Cartoony Booze Branding
Illustrated Beer Labels Bring Playfulness to Limited Edition Packaging
46
Geometric Beer Branding
Peter Saville Created a Modern Packaging Design for 'Switch House' Beer
45
Stackable Character Cans
Noble Rey Brewery's Canned Drinks Feature Quirky Figures
44
Hand-Drawn Cocktail Packaging
The Chuculat Fresh Fruit Cocktails are Vibrantly Branded
43
Summery Sparkling Wine Bottles
The Spring Limited-Edition Vallformosa Cava is Kaleidoscopic
42
Storytelling Brew Branding
Cartoon Beer Packaging Tells the Whimsical Tales Behind Each Beverage
41
Smart Rum Bottles
Malibu's Smart Product Packaging Integrates Interactive NFC Tags
40
Saturated Seasonal Beers
This Beers Come in Vibrant Patterns That Reflect Their Purpose
39
Victorious Beer Branding
Kings of Midnight Brewery Celebrates Millennials With Milestone Packaging
38
Vibrant Beer Branding
The Prime Authentic Premium Beers Packaging is Millennial-Focused
37
Simian Canned Wines
The Infinite Monkey Theorem Sets Itself Apart by Serving Wine by the Can
36
Straw-Incorporating Cans
Ball Packaging Europe's Newest Can Design Includes a Built-In Straw
35
Nautical-Patterned Brew Branding
The Beer Cans From the Lighthouse Brewing Company are Sea Themed
34
Small Batch Beer Packaging
The Swansea Brew Club Packaging Matches the Quality Ingredients
33
Devilish Energy Drinks
Diablo is an Alcoholic Energy Drink with Bold Packaging
32
Neon Beer Packaging
The Vibrant Labels for Bee Beer Feature Bold Purple & Bright Turquoise
31
Line Art Beer Labels
Kabinet Brewery Packaging Features a Simple Yet Mesmerizing Illustrated Motif
30
Festive Sparkling Wine Packaging
The Chandon Sparkling Wine Features Well Wishes for the Holidays
29
Upscale Oceanic Beer Branding
The Kelpie Brewery Bottled Beer Draws Inspiration from the Sea
28
Emotional Wine Labels
The Carpe Diem Wine Branding Features Emotional Portrait Imagery
27
Shot-Sized Beer Cans
The Amsterdam Navigator Small Beer Can Brands Itself as a Pocket-Sized Brew
26
Tropical Rum Packaging
This Rum's New Packaging Reflects Its Tropical Roots
25
Celebratory Champagne Branding
These Champagne Bottles Celebrate the Alcohol's Usual Purpose
24
Color-Coordinated Vodka Branding
The Absolut + Pantone Brand Concept Merges Color and Flavor
23
Pull-Tab Cocktail Pouches
WingDing's Wine Cocktail Packaging Features a Hole for a Straw
22
Prescription Alcohol Packaging
These Wine Labels Have Been Modelled on the Look of Pill Bottles
21
Graphic Illustration Wine Branding
These Wine Label Designs are Ornately Natural and Stylish
20
Mystical Bottle Branding
Two Prophets Tequila Embraces Day of the Dead Packaging
19
Youthful Organic Vodkas
Vodka Dot's Branding Evokes a Childishness That is Uncommon in Spirits
18
Neon Sign Beer Branding
This Wise Blood Ipa's Packaging is Simple but Impactful
17
Summery Cider Branding
These Alcoholic Drinks are Designed to Be Vibrant and Youthful
16
Scheduled Beer Branding
This Sunset Beer Packaging Prescribes Different Ales at Different Hours
15
Party Beer Packaging
Brucuta Features Playful Labels that Allude to Frivolity and Superstition
14
Robust Gothic Wines
Apothic Wines Opt for Medieval Packaging to Mirror the Dark Aroma Blends
13
Canned Wine Packs
This Californian Rosé Wine is Packaged in a Case Like Beer
12
Pre-Mixed Rum Cans
Malibu is Now Serving Fruity Flavors of Rum in a Can
11
Fruit-Inspired Spirit Packaging
Krysp Orchard Distillery Spirit Bottles are Branded Like Apples
10
Flavored Alcoholic Seltzers
Smirnoff is Now Sellng 'Spiked Sparkling Seltzers' in Slim Cans
9
Seasonal Flower Ciders
The Strongbow Cherry Blossom Hard Apple Cider is Aromatic
8
Folk Story-Themed Beers
These Beers Were Inspired by Spooky Spanish Legends
7
Brooklyn-Inspired Beer Branding
'Puffy Rat' Beer Uses Dark Colors and Cartoon Rats on its Packages
6
Medicine Bottle Beer
This Brand of German Brew Makes No Promises of Life-Changing Flavors
5
Redacted Document Wine Branding
The Underground Project Features Online Wine for Younger Consumers
4
Minimalist Craft Beer Cans
Scrullos is a "Crazy Beer" Concept from Sao Paulo
3
Doodled Beer Branding
Brewberry Packaging is Gushing with Whimsicality Through Colors and Graphics
2
Tattoo-Covered Hard Lemonades
mike's HARDER Collectible Cans Were Designed by a Tattoo Artist
1
Compact Ginger Beer Packaging
The New Crabbie's Alcoholic Ginger Beer Cans are Millennial-Focused
Related Ideas
Senior-Targeted Beers
Beck's 70+ is a Bitter Beer Exclusively for Mature Drinkers
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
AI-designed Whiskey Bottles
No Two Bottles from the Label 5 City Lights Edition are Alike
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Refreshed Boozeless Beverage Ranges
Liquid Intelligence Zero-Proof Line Introduces aēlo
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Paper-Packaged Private Label Wines
ALDI is Launching Wines in Paperboard Bottles in the UK
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
Celebratory Cartoon Beverage Branding
ShineWater Limited Edition Trolls Cans are Arriving Now
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Canned Enhanced Water Drinks
ShineWater Transitions from Plastic Bottles to Aluminum Cans
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
High-ABV Canned Margaritas
Big Sipz Deliver 16% ABV in a Small Package
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Lunar New Year Influencer Campaigns
Rémy Martin's 'Family Spirit' Ad Celebrates Asian Heritage
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Citrusy Branded Spirit Cocktails
SKYY Vodka & Soda Comes in Two Flavor Options
Single-Serve Sparkling Wines
Wander + Ivy Packages 'Bubbles' in Patented 6.3-Ounce Glass Bottles
Canned Caribbean Rum Cocktails
The Red Stripe Cocktails Come in Two Caribbean-Inspired Flavors
Fruity RTD Wine Spritz Cans
Social Lite Takes a Sip into Canned Wine with New Wine Spritz
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
RTD No-Alcohol Cocktails
!MPROV Booze-Free Cocktails Take the Work Out of Mixing Quality Drinks
Champagne-Inspired Whisky Bottles
Fireball Dragnum is a 1.75L Bottle with a Reusable Cork
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Curated Non-Alcoholic Collections
Sèchey Recently Unveiled Its Second Curated Selection at Target
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Alcohol-Free Canned Cocktails
J2O Mocktails Come in Three Delicious Flavors with Natural Infusions
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Hispanic Canned Cocktails
VMC's Tequila-Based Canned Cocktails Target Hispanics in the US
Internationally Inspired Low-ABV Cocktails
Spirited Brands is Introducing Soke and Soula
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Cocktail-Inspired Malt Beverages
Captain Morgan Sliced Takes Cues from Classic Cocktail Recipes
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Mini Non-Alchoholic Wines
Starla Wines' Starla Sips Share Non-Alcoholic Wine in 2-Packs
Flat Recycled Wine Packaging
ALDI is Introducing a Recycled PET Wine Bottle in its Private Label
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Wonky Fruit Cocktails
Served's Bar-Quality Canned Cocktails Feature Sustainably Sourced Fruits
Premium Alcohol-Free Refreshments
Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Ready-to-Serve Canned Cocktails
Whitebox Cocktails is Launching Three New SKUs
Sparkling Lavender Mocktails
Blind Tiger's Lavender French 75 Was Inspired by a Historic Cocktail
Celebrity-Fronted Non-Alcoholic Beer Commercials
Heineken Taps Paul Rudd for Its Super Bowl Ad
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Non-Alcoholic Tasting Rooms
Wilderton is Opening a Non-Alcoholic Distillery and Tasting Room
Flavorful Alcohol-Free Beers
Kingfisher Zero Responds to Consumer Demands
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Luxurious Next-Gen Cognacs
Martingale Cognac Speaks to a Different Generation of Cognac Drinkers
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Woven Vodka Bottles
Absolut Launches a Woven Vodka Bottle Partially Made From Recycled Glass
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Canned Asian Cocktails
Jumo Makes 8% ABV Sparkling Cocktails So That Drinkers Can Taste the Soju
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Lightweight Gin Bottles
Sipsmith's New Gin Bottle Design Cuts Its Weight by 20%
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Japanese Heritage Canned Cocktails
-196 Canned Cocktails Come in Two Flavors with a 6% ABV
Post-Consumer Recycled Bottles
Sustainaholics Released a Line of Aluminum-Bottled Spirits
Spent Grain Alcohol Products
These Zenso Alcoholic Beverages Have an Eco-Friendly Profile
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
High-ABV Canned Margaritas
Monaco Cocktails' Ready-to-Drink Margaritas Pack a Punch at 9% ABV
Low-Calorie Canned Wines
Most Wanted Sauvignon Blanc Fizz Has a Less Than 0.5% ABV
Bar-Strength Canned Cocktails
Moth's Cocktails Make It Easy to Appreciate Quality Classics
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Alcohol-Free Craft Cocktails
Aplós Unveils its New Line of Non-Alcoholic Canned Cocktails
RTD Sparkling Mimosas
Darling Mimosa Makes Fizzy, Conveniently Canned Brunch Beverages
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Mini Alcohol-Removed Wines
FRE's Single-Serve Alcohol-Removed Wines Come in 187ml Bottles
Bar-Quality Canned Cocktails
The Wonderland Canned Cocktails from BrewDog Come in Five Flavors
Refreshing Low-Alcohol Beers
These New Beers from the Nirvana Brewery are Arriving for Spring
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Slim CBD Sparkling Waters
Day One Beverages' Slim Cans Make RTD CBD More Accessible
Approachable Sparkling Wines
Wha Gwan Glidin Comes Packaged in Beer Bottles
Tech-Themed Craft Beers
Nothing Unveils Its Latest 5.1% Craft Beer
Winery-Made Cannabis Beverages
Sunstone Estate is the First Wine Brand to Offer a Cannabis Drink
Zero-Alcohol Lagers
Staropramen 0.0 Meets the Growing Demand for No-Alcohol Options
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Low-Cost Private Label Wines
The ALDI California Heritage Collection Wines are Less Than $5 Each
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Single-Serve Zero-Alcohol Cocktails
Maya’s Bottled Non-Alcoholic Cocktails Replicate the Classics
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Non-Alcoholic Canned Cocktails
Molson Coors Debuts Roxie, a Line of Non-Alcoholic Canned Cocktails
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Premium Zero-Alcohol Seltzers
White Claw 0% Alcohol Satisfies Like an Alcoholic Drink
Carbon-Neutral Canned Wines
SHE CAN Wines are Carbon Neutral Certified
Low-ABV Wine Ranges
Nice Session Wines Have a 3.4% ABV and Come in Two Options
Curated Alcohol-Free Alternatives
House of 0.0% Shares a Selection of Alcohol-Free Drinks
Molecular Technology Whiskey Ranges
Stateless Whiskey Features Spirits Fine-Tuned in the Lab
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Fruity Canned Margaritas
Altos' Ready-to-Drink Margaritas Offer Convenience & Quality
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Botanical Alcohol-Free Wines
These New Three Mills Wines Come in Three Varieties
Crafty Canned Cocktails
These Cocktails Make Use Of Pristine Vodka and Purpose-Made Gin
Low-ABV Canned Cocktails
These Tattersall Distilling Canned Cocktails Come in Three Varieties
Zero-ABV Tequila Alternatives
Seven Giants' Alcohol-Free Tequilas Reinterpret Classic Blends
Aluminum-Based Cocktail Packaging
UK Supermarket Waitrose Swaps its Glass Packaging for Aluminum
Light American Canned Beers
The American Rebel Brand Expands into the Beer Industry
Glass Spirit Bottles
Halewood Artisanal Spirits Debuts New Packaging and the 'Lemon Citron Spirit'
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Sparkling Mead Cans
Hive Mind Sparkling Mead Marries Pioneering Techniques & Modern Tastes
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Multi-Alcohol Variety Packs
Carbliss' Drink Variety Pack Offers a Taste of Three Types of Spirits