Microsoft marketing campaigns have come a long way in recent years. At one time they pretty much owned the entire computer market, and they have since been learning the hard way how to share.
Microsoft marketing campaigns have faced significant amounts of pressure from competitors such as Apple. Apple was able to take a large market share from Microsoft by effectively differentiating itself from what it portrayed as the tech for older generations.
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15 Microsoft Marketing Campaigns
14
Augmented Reality Changerooms
TOPSHOP Kinect Allows the Users to Try Clothes On Sans Change Rooms
13
Cleansing Corporate Makeovers
The Andrew Kim Microsoft Rebranding Gives It A Clean Slate
12
90s Nostalgia Net Ads
Microsoft’s Commercial for Internet Explorer Will Induce Tears
11
Xbox-Branded Beetles
Microsoft and Volkswagen Team up to Celebrate 10 Years of Xbox in Mexico
10
70s-Mocking Tech Commercials
Microsoft's 'Don't Get Stuck in the IT Past' is Retro
9
Contortionist Controller Campaigns
The Xbox 360 Kinect 2011 Ads Advocate Gamer Activity
8
Heart-Racing Hacker Campaigns
Microsoft XBox 'Kinect Effect' Ad Opens a World of Dreams
7
Dancing Dad Software Commercials
The Microsoft Global Campaign Promotes Product Integration
6
Movie Magic Becomes Reality
Digital Billboards by Microsoft and Intel at CES 2011
5
Verbal Percussion Performance Ads
The Microsoft Surface Commercial Employs a Beatboxer
4
Interactive Wall Demolition Campaigns
The Windows 8 'Live Tile Experiment' Literally Breaks Walls
3
Global Technology Challenges
Microsoft Imagine Cup 2012 Helps World Solve Toughest Problems
2
Massive Mobile Stunts
Microsoft Builds Giant Windows Phone in New York for Marketing Edge
1
Revolutionary Software Ads
The 'Word 2010 Founding Fathers' Video Depicts 21st Century Patriots
Related Ideas
Human Billboards
Roomservice Magazine Features Real Life Transactions
Essential Holiday Tech Events
The CNET Gotham Holiday Gift Guide in NYC (Sponsored)
3D Tech Tatts
'cranberryzero' Gets Himself a Unique Augmented Reality Tattoo
Artistically Interactive Apps
The Wondereur Ipad App Brings Art to Your Fingertips
Timber Tablet Stands
These Wooden iPad Stands are Multi Functional
28 Social Media-Based Contests
From Drink-Creating Challenges to Twitterific Cash Scholarships
High-Tech Greenery Offices
The Microsoft Vienna Headquarters by INNOCAD Architektur is Lush
Prototype Billboards Identifies your Gender
From Microsoft Ad Labs
52 Hot Touch-Screen Innovations
From Cell Phones to Coffee Tables
Scandalous Interactive Games
Get Naughty With Your Virtual Dream Girl Using the Kinect Sex Game
Geeky Gamer Undergarments
The Xbox 360 Controller Bra is a Nerd-Themed Female Chest Supporter
Bold Kaleidoscopic Shades
These Mrs Herskin Sunglasses are Avant-Garde
Geeky Gamer Jewels
This Legend of Zelda Jewelry Brings the Prizes of the Classic Game to Life
Stylish Laptop Placemats
Felt Case by Elevenplus Enables You to Organize Your Mobile Workstation
Device-Dominating Data Charts
The iPhone 5 Year Anniversary Infographic is Thought-Provoking
Hi-Tech Interactive Hotels
The ITH Room Xperience by Serrano Brothers is Futuristically Creative
Obese Banknote Leaders
The Super Rich 1965 Ad Campaign Lets You 'Gain More'
Geeky Superhero-Inspired Proposals
Couple Ties the Knot with Homemade Iron Man Arc Reactor
Compact Mobile Computers
The TPM VIPNI Smartphone Offers PC Capabilities in the Palm of Your Hand
Spreadsheet Art
The Book of Danielle Aubert Microsoft Excel Artwork is Filled with Pixelated Fun
Web Browsers Getting Facelifts
Photographing Billboards
The Forever 21 Times Square Billboard Takes Snaps of Passersby
Intelligent Whiteboards
Microsoft TouchWall
Tot-Friendly Tablet Protectors
The MyKidPad Allows Children to Safely Play with Your Prized iPad
Web-Based Software
The Future of Computing Moves Towards the Browser
Augmented Reality iPhone Weapons
You Will Have a Blast With this Trigger-Happy App Gun
Coffee Table Remotes
CRISTAL's Touchscreen Interface Super-Sizes the Universal Remote
Web Browser Comparison Charts
This Infographic Compares Chrome, Safari & Firefox
Interactive Tech Tables
Amnesia Razorfish Connect Allows Seamless Media Sharing
Epic Fictional Fights
Rui Gomes Illustrates Intense Brawls Between Pop Culture References
PC-Branded Mobile Phones
Shots of the Microsoft Pure & Microsoft Turtle Surface
Animal Experimentation Campaigns
The Deutscher Tierschutz 2011 Ad is Horrifying
Dual-OS Smartphones
The HTC HDD Can Switch Between Windows Phone 7 or Android 2.2
Juiced-Up Gaming Consoles
The Xbox Dream is a Super-Powered Successor to the Xbox 360
Sci-Fi Droid Consoles
The Star Wars Xbox 360 Pimps Out Gaming for Devoted George Lucas Fans
Sky-High Bubble Ads
The Hubba Bubba Campaign Employs Aerial Photography
Muppet MP3 Gear
Disney Loves iHome Collection Pays Tribute to an Iconic Character
Claw-Like Device Holders
The Life-Phorm Positioning Device Clutches Your Gadgets
Affordable Touchscreen Tabletops
The Templeman Automation Playsurface is Interactive
Extravagant 3D Invitations
Barney's Lady Gaga Workshop Invitations Were Delivered to a Lucky Few
Neighbor-Snooping Tools
The Microsoft Hohm Scores Allows You to Check Your Neighbor's Energy Use
Networked Decision Making
Marc Ferrentino Shows How the Connections You Make are Good for Business
Smarty Pants Vending Tech
The Intelligent Vending Machine Puts Knowledge to Good Use
3D Retail Shopping Walls
The Ultimate Retail Therapy With the adiVerse Virtual Footwear Wall
Augmented Reality Movies
'The Witness' from 13th Street Universal Puts You in the Movie
Interactive Sense-screen Tables
Microsoft Surface SUR40 Features an Improved User Interface
Open Source Browsers
Google Chrome
Augmented Reality Army Glasses
The DARPA Hologram Goggles Make Calling in Air Strikes Easier
Gamer-Inspired Wedding Bands
Gamers can Express their Love with these Classy Zelda Wedding Bands
Augmented Reality Driving Apps
The Volkswagen Norway App Guides You Your Way
Lost World's Fair Posters
Microsoft Shows Off Internet Explorer 9 With Interactive Web Art
Sound-Magnifying Tablet Accessories
The Boast Sound Reflector Redirects iPad Sounds Towards You
Virtual Visit Campaigns
The Lynx Augmented Reality Angels Interactive Ad is Astonishing
Projected Backseat Entertainment
GEELab Creates a Holographic Game for Children in the Car
Facebook Browser Plugins
Facebook 'Like' Button Firefox Add-On Allows You to 'Like' Any Site
Sled-Ditching Santas
The Volkswagen Jetta Ad Campaign Shows 'You'll Do Anything to Drive It'
Macho Diva Dancing Ads
The Kylie Minogue Dance Central Commercial for Kinect is Hilarious
Kama Sutra-Spoofing Ads
The Awesome Rags! Campaign States "In Lust We Trust"
New-Gen Finnish Smartphones
The Nokia N9 is Finally Unveiled After Much Speculation
Transmuting Multimedia Gloves
The 'Panopticon' Device Will Read to You Aloud
Vital Sign Video Games
The Biometric Steam Box Controller Confirmed in Development
Antiquated Web Tech Ads
The Numericable 2011 Campaign Urges a Change for Fiber Optics
Interactive Tourism Tools
The iPen Tour Guide Informs Users of Tourist Spots with a Tap
Augmented Reality Alien Apps
AR Invaders Lets You Defend Your Town From an Alien Invasion
Pimped-Out Geekmobiles
The WCC Geek Squad Beetle is Tuned for the Techies
Smartphone Gaming Add-Ons
The GameKlip Controller Enhances Gamers' On-the-Go Playing Experiences
Futuristic Wireless Gaming Accessories
The Xbox 360 Steering Wheel Puts You in the Driver's Seat
Massive Metallic Mobiles
The Vertu Constellation T is a Classy iPhone 4S Alternative
Old-School Advertising Soirees
The Microsoft Advertising INNERCITY Bash was Bangin
Interactive Projection Installations
Puppet Parade at Cinekid Festival is a Fun Virtual Experience
Portable Arcade Tablet Apps
The iPad Pinball Game Console is Like a Mini Arcade Machine
Digitally-Projected Puppeteering
This Xbox Kinect Puppet Mimics Your Motions
Superhero Charity Contests
Join the MASScanvas Challenge 5: Stane Lee for a Good Cause
Social Bromance Campaigns
Win a “Bro-cation” With Pepsi Max Australia ‘Top Mates
Motion Gaming Accessories
The TriMount Organizer Declutters Your Sensors
Multifaceted PC Tablets
The Windows 8 Tablet is a Challenger to Apple’s iPad
Gardening Social Businesses
Good Nature Groundskeeping Employs Marginalized Community Members
Interactive Projected Promotions
The Munich Launch of ‘Xbox Kinect' Featured a Radical
Handy Tablet Peripherals
Microsoft Wedge Mobile Keyboard Adds Tactility to Electronic Slate Use
Hot Handset Launches
The New HTC HD7 Windows Phone is Unveiled
Dancing Dad Software Commercials
The Microsoft Global Campaign Promotes Product Integration
Motion-Tracking Game Consoles
The Xbox Prestige Features Built-In Kinect Sensors
Inner Struggle Campaigns
Kenilworth Clinic Helps 'When It is You Against Yourself'
Retro Computer Peripherals
The NES Controller Mouse Resembles a Classic Gamer Accessory
Microsoft Surface Launches
April 17 with AT & T
Corporate Social Networks
Marc Ferrentino Shows Social Media is Good for Business
Augmented Reality Easter Apps
The Junaio AR Browser for iPhone Reveals Mysterious Sightings
Real Sports Campaigns
The Wilson 2011 Ads Encourage Gamers to Put Down Controllers and Get Outside
Comedic Microsoft Ads
Jerry Seinfeld and Bill Gates Commercial #2
iPad-Rivaling Tablets
The Surface by Microsoft is Poised to Take on Its Competitor
Inquisitive Interactive Apps
Facto Me Reveals Facts and Secrets to Social Networks
Star-Studded Gaming Consoles
Shake Your Booty to the Dazzling Kylie Minogue Xbox 360
Mega Mobile Partnerships
The Nokia Windows Phone is Going to Make Serious Waves
Inspirational Search Engine Campaigns
'Bing is for Doing' Tells Story of Snowboarder Kevin Pearce
Microsoft Ad Makeovers
Brand New "I'm a PC" Commercials
Blind-Friendly Shopping Aids
The Braille Credit Card is for Sightless Shopaholics
Web Browser Obsessions
Mozilla Firefox Interpretations Prove That You Can Get Inspired by Anything
Virtual Rescue Campaigns
Mercedes-Benz 'Escape the Map' Challenge Asks Viewers to Help Marie
Slim-Fit Smartphones
Nokia Lumia 800 Shows Off a Dazzling Brand New Mobile
Voodoo Billboards
The Museum of World Culture Presents Vodou Exhibit
Infantile Interactive Apps
The Crayola Online Initiative 'Lights, Camera, Color' is Cute
Cloud-Collecting Car Campaigns
The Land Rover Defender Ad Reaches for the Sky
Furious CEO Freestylin' Videos
The Steve Jobs vs. Bill Gates Rap Battle is Epic
Deflecting Dualistic Monitors
'Dualview' by Microsoft Research Allows Shared Viewing on One Screen
Creative Container Challenges
Slurpee BYO Cup Day Encourages People to Fill Up Anything
Smarter Business Ideas: Jeremy Gutsche on Small Businesses
Gaming TV Experiences
The Xbox Smartglass Links Tablets and Phones to Your TV
Gesture-Based Car Customization
The BMW Product Navigator
Social Media Web Browsers
The RockMelt Web Browser Puts Friends First
Boot Camp Distractions
Operation Supply Drop Donates Video Games to Deployed Soldiers
Software Predictions in 2009
Web 2.0 Software Throughout Enterprises Delivered On Demand
Internet Gaming Controllers
The Google Chrome Gamepad Aims to Expand Browser-Based Activities
Motion-Sensing Internet Browsers
The Swim Browser by David Stolarsky Uses a Hacked Kinect
Browser Film Contests
Mozilla 'Firefox Flicks' Competition Asks You to Tell a Story
Pay-As-You-Play Game Consoles
The Contracted Xbox 360 Can Now Be Purchased in Installments
DIY Software-as-a-Service Businesses
Micro-SaaS
Augmented Reality Instruments
Kinect-Controlled Theremin Reworks a Classic Electronic Music-Maker
Viral Video Spokesmen
The Double Rainbow Windows Commercial is Full on All the Way
Game Console-Controlling Apps
The Xbox Companion App Lets You Browse Xbox LIVE Content On the Go
Search-Free Web Browsing
The Microsoft 'Bing Automatic' Search Engine is Revolutionary
Smartphone Gaming Peripherals
Brass Monkey Turns Your Smartphone into a Gaming Controller
Friend-Tracking Tools
‘We're In' App by Bing Lets You Find and Connect with Your
Internet Conversation Apps
The WhoIsLive Plug-In Lets You Chat With Anyone on Any Website
Thunderous Data Losses
Danger! Sidekick Information Dissipates in Microsoft Cloud Crash
Video Game Security Setups
The Kinsight System Uses Microsoft Kinect Cameras to Monitor Activity