A person might not turn into an expert contortionist playing video games, but the Xbox 360 Kinect 2011 ad campaign purports that this will introduce more activity into gamers lives in a fun and clever way. The ad shows people contorted to look like game controllers.
Conceived and executed by Colombia-based McCann Erickson company, the Xbox 360 Kinect 2011 ad campaign is basic, yet effective. Photographed by Daniel Martínez and Nicolas Fernández, the ads feature the contortionists on a blank white backdrop. This brings focus on the activity these models are engaging in.
By being dressed up in streetwear, the contortions in the ad campaign are set out to target the younger generation. The campaign presents a different twist to gaming.
Key Themes Behind This Trend
- Increased Active Gaming
- The Xbox 360 Kinect 2011 campaign promotes more physical activity while playing video games.
- Creative Advertising Concepts
- The contortionist controller campaign showcases a unique and engaging approach to advertising.
- Youth-targeted Marketing
- The campaign aims to appeal to the younger generation with streetwear and unconventional imagery.
Where This Applies
- Gaming
- The campaign highlights opportunities for gaming companies to develop more interactive and physically engaging gaming experiences.
- Advertising
- The innovative advertising approach opens doors for creative agencies to come up with unique and attention-grabbing concepts.
- Fashion
- The use of streetwear in the campaign creates opportunities for fashion brands to collaborate with the gaming industry in marketing initiatives.
