The Wilson 2011 ad campaign wants the world to know that as much as exergaming has taken off thanks to consoles like Nintendo's Wii, it still does not come even close to the real thing. With taglines like "Soccer with no feet?" and "Tennis with no raquet?," the Wilson 2011 ads really bring to light just how inefficient getting one's sport fix on a television or computer really is.
Cleverly conceived by Sao Paulo-based ad agency Longplay360, the Wilson 2011 campaign involves two images that capture these sports games on a television while the reflection of the gamers are superimposed onto them. Yes, players may break a bit of sweat, but nothing can compare to running around outdoors with friends.