The Microsoft Hohm Scores Allows You to Check Your Neighbor's Energy Use
Allison Love — May 28, 2010 — Eco
References: microsoft-hohm & fastcompany
The Microsoft Hohm Scores is a new online tool that will help you snoop on your neighbors and how much energy they consume. The tool allows you to check energy levels about a home address, yours or someone else's.
The Hohm website claims that Hohm Scores uses information that is on the public record, like a home's location, average utility bills, size, and age. The main reason for the Microsoft Hohm Scores' energy-revealing tool is to get home owners to sign up for the Microsoft Hohm energy management system. Nonetheless, it's a very smart way to capitalize off of those gossipy neighbors.
The Hohm website claims that Hohm Scores uses information that is on the public record, like a home's location, average utility bills, size, and age. The main reason for the Microsoft Hohm Scores' energy-revealing tool is to get home owners to sign up for the Microsoft Hohm energy management system. Nonetheless, it's a very smart way to capitalize off of those gossipy neighbors.
Trend Themes
1. Neighbor-snooping Tools - Opportunity to develop innovative tools that allow users to monitor and compare their neighbors' energy consumption.
2. Energy Management Systems - Creating a disruptive energy management system that encourages homeowners to track and reduce their energy consumption based on their neighbors' scores.
3. Data-driven Marketing - Using public record data to provide personalized energy-saving suggestions and targeted marketing campaigns to homeowners based on their energy scores.
Industry Implications
1. Technology - Developing advanced neighbor-snooping tools and data-driven marketing platforms for energy management systems.
2. Energy - Incorporating neighbor comparison features into existing energy management systems to encourage competition and reduce overall consumption.
3. Marketing - Leveraging Hohm Scores data to create targeted marketing campaigns for energy-saving products and services.
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