The Volkswagen Jetta is such a sweet ride that it even has Santa Claus considering ditching his famous sled and reindeers for it. Hell, even a Sumo wrestler is willing to lose weight for it, compromising his own livelihood in the process. Of course, these images simply illustrate one thing: "You'll do anything to drive it," or so the Volkswagen Jetta ad would have you believe.
Conceived and executed by India-based ad agency DDB India/Mudra group, the Volkswagen Jetta ad campaign is simple, yet clever, not to mention rather timely. Although many people have Halloween on the brain, the image of Santa Claus will certainly bring Christmas to mind and possibly the idea of treating oneself to a special Christmas gift.
Key Themes Behind This Trend
- Santa-jetta Connection
- Opportunity to market the Jetta as a fun and innovative alternative to traditional holiday icons.
- Sacrificing Unnecessary Tradition
- Opportunity to promote Jetta driving as a modern and exciting alternative to outdated traditions.
- Humorous Advertisements
- Opportunity to create more humorous and lighthearted ad campaigns to appeal to consumers' sense of humor.
Where This Applies
- Automotive
- Opportunity to promote the Volkswagen Jetta as a fun and exciting car to drive during the holidays.
- Advertising
- Opportunity for ad agencies to create more edgy and unique advertisements to appeal to consumers.
- Entertainment
- Opportunity to produce more humorous and entertaining content that will resonate with viewers.
