As racy as instructive Kama Sutra images can be, the Awesome Rags! ad campaign, which spoofs these sexual positions, is actually rather tame. Although it puts people's lust for clothes on the same level as their lust for sex, the result is something more comical than carnal. Of course, this is a good thing. The Awesome Rags! ad campaign isn't looking to stir up any controversy.
Conceived and executed by Stockholm-based ad agency Svensson, the Awesome Rags! ad campaign is titled 'In Lust We Trust.' Basically, it advocates trusting our instincts. Buying clothes is like looking for your other half, there has to be chemistry. On a more general note, the Awesome Rags! ad campaign is sure to grab people's attention.