There's a Gears of War and an Iron Man Xbox; now joining the family of customized consoles is the Star Wars Xbox 360.
Instead of using Jedis or Sith Lords as the focal design, the Star Wars Xbox 360 draws inspiration from everyone's two favorite droids. The main console is dressed in the blue-and-white colors of R2-D2. His pal C-3PO also makes an appearance as the blinged-out gold controller that comes with the set. It's kind of funny how R2-D2 is the taller half of the duo this time around. When you turn on the console you'll also hear the beep noises for which the little droid is known.
The Star Wars Xbox 360 is an exclusive item that will come with Kinect Star Wars and Kinect Adventures. Look for this to hit stores later this year.
What Makes This Trend Stand Out
- Custom Gaming Consoles
- The customization of gaming consoles continues to be a growing trend for dedicated fans, presenting opportunities to target niche markets and create unique limited edition products.
- Sci-fi Merchandise
- The popularity of sci-fi franchises such as Star Wars is creating a demand for creative and unique merchandise, offering potential disruptive opportunities for innovative product designs.
- Branded Gaming Bundles
- Pairing popular gaming consoles with branded merchandise, such as the Star Wars Xbox 360 bundle including Kinect Star Wars and Kinect Adventures, is a trend that offers potential for partnerships between gaming and entertainment industries.
Sectors Adopting This
- Gaming
- The gaming industry can capitalize on the custom console trend by partnering with franchises to release limited edition products that cater to niche markets.
- Entertainment
- Brands in the entertainment industry can expand their merchandising opportunities through creative collaborations with popular sci-fi franchises and gaming companies.
- Consumer Electronics
- Integrating branded designs and merchandise with consumer electronics products, such as gaming consoles, presents potential for companies to increase sales and brand recognition through unique and limited edition products.
