From school-based grocery programs that provide healthy food for low-income families to wage gap coloring books that draw attention to income inequality, the May 2016 social good trends reveal unbridled creativity when it comes to addressing pressing social issues.
One issue that has recently gained a lot of attention is that of food deserts. This refers to neighborhoods that lack easy access to supermarkets and grocers selling fresh food. To combat this issue, organizations have come up with creative initiatives such as farmers market food trucks that travel directly to neighborhoods in need, school-based grocery programs that ensure students have access to inexpensive produce and community fridges that give the hungry access to leftover food.
Another issue that has received a lot of attention recently is that of the gender wage gap, which was brought to light by Equal Pay Day on April 12th. As the May 2016 social good trends demonstrate, many businesses drew attention to the issue by playing on the fact that women continue to earn just 79 cents for every dollar a man makes. Some examples of creative wage gap campaigns include adult coloring books with images that are only 79 percent completed, restaurant promotions only requiring women to pay 79 percent of their bill and pie chart-inspired cakes divided based on gender inequalities.
Top 80 Social Good Ideas in May
From School-Based Grocery Programs to Wage Gap Coloring Books:
Katherine Pendrill — May 14, 2016 — Social Good
80
Eco-Friendly Refugee Housing
The 'Hex House' is Designed to be Sustainable and Low-Cost
79
DIY Plastic-Recycling Machines
The 'Precious Plastic' Project Encourages Plastic Recycling
78
Low-Cost Housing Designs
Alejandro Aravena of Elemental Creates Free Public Housing
77
Farmers' Market Food Trucks
The FoodShare Truck Provides Low-Income Families with Fresh Food
76
Stylish Vegan Bags
The MRKT Bags are Streamlined, Simple and Perfect for Everyday Use
75
Energy-Saving Houseboats
The 'Dwelling for the Homeless' Vessel Design is Fossil Fuel-Free
74
Empowering Celebrity Lipsticks
MAC Cosmetics x Caitlyn Jenner Finally Free Lipstick is Altruistic
73
Reclaimed Tire Mosquito Traps
The Ovillanta Traps Are Made Out Of Discarded Automobile Tires
72
Flood-Preventing Buildings
The Artificial Wetland Flood Prevention Center Mitigates Rising Waters
71
Breast Cancer-Awareness Editorials
The New Fashion Targets Breast Cancer Shoot Features Top Models
70
Student-Supporting Toothbrushes
The 'Flooxa' Toothbrush is Designed by Students to be Beautiful
69
Educational Fast Food Promotions
This Chain Offers Free WiFi to Students Who Can Pass an Exam
68
Female Sanitation Products
The Yin Cup is a Modern Alternative to Napkins and Tampons
67
Floating Urban Forests
'Swale' is a Floating Barge Topped with an Edible Forest Garden
66
Accessible Coding Devices
The FUZEBOX is a Coding Gadget That Can Be Used with Nearly Any Device
65
School-Based Grocery Programs
The Food for Free Program Allows Parents to Shop for Healthy Food
64
Blood Bank Delivery Drones
This Company is Using Drones to Deliver Blood to Rural Parts of Rwanda
63
Wage Gap Cakes
The Paul Bakery Marked Equal Pay Day with 'Bittersweet Pies'
62
UAV Rescue Projects
aeroSee Uses a Human Team As Well As a Search and Rescue Drone to Find People
61
Anti-Consumerism Ads
These Ads Urge Creative Professionals to Fight for Social Justice
60
Conscious Clothing Boxes
For Each Subscription Purchased, Kidbox Donates Clothing to Kids in Need
59
Wage Gap Coloring Books
This Adult Coloring Book from Bizwomen Comments on Pay Inequality
58
Fashion Ad Music Videos
The H&M World Recycle Week is Promoted Through M.I.A.
57
Humorous Celebrity Sunscreens
This Charitable Sunscreen Brand Supports Victims of Skin Cancer
56
Free Scar-Covering Tattoos
Tattoo Artist Whitney Develle Covers Self-Harm Scars Free of Charge
55
Modern Fairy Tale Books
Good Night Stories for Rebel Girls Features Frida Kahlo & Serena Williams
54
Crowdsourced Note-Taking Apps
The Notestory App Helps Students Share Their Notes with Others
53
Charitable Solar Lanterns
The Dominican Light Project Powers a Nation With an Eco Lamp Solution
52
Interactive Science Exhibits
These Discovery Rooms Promote Adult-Child Interaction and Cooperation
51
Human Trafficking Ads
The Prefeitura do Recife Government Encourages Reporting This Crime
50
Role-Play Language Apps
The TerraTalk App Uses Interactive Scenarios to Boost Language Learning
49
Product Education Platforms
The Theory Is Offers Product-Based Learning with Instructional Video
48
Fast Food Film Studios
These Artists Turned an Abandoned KFC into a Functional Film Studio
47
Revealing LGBTQ Posters
A Camera Flash Reveals More to This Supportive Ad Than First Meets the Eye
46
Income-Based Airplane Seating
The Air Gini Seating Plan Reflects Income Distribution in the US
45
Gamified Donation Apps
The Givdo App is a Game That Enables Players to Make Charitable Donations
44
Empowering Girl-Targeted Magazines
This Print Magazine Aims to Empower Young Girls
43
Education-Promoting Stationary Bikes
The Green Microcycle Allows Kids to Move as They Learn
42
Conversational Language-Learning Apps
The 'Lingbe' App Connects Users with Native Speakers
41
Machinated Learning Apps
The Volley App Uses Machine Learning to Help Students
40
Community-Supporting Fridges
This Restaurant Owner is Donating Uneaten Food to the Hungry
39
Philanthropic Disco Runs
CoppaFeel! is Throwing a Charity Fun Run and Silent Disco Hybrid
38
Girls Coding Camps
Victoria's Secret Angel Karlie Kloss is Running a Summer Code Camp for Youth
37
Single Women Campaigns
Skincare Brand SK-ll Brings to Light a Unique Struggle for Chinese Women
36
Infant-Friendly Museum Tours
This Museum Hosts a 'Baby & Me' Tour for Parents and Their Children
35
Earth Day Walking Tours
This Walking Tour Takes Participants to Green Sites Across New York City
34
Student-Challenging Games
Quizlet Live Lets Teams Of Students Compete and Learn At the Same Time
33
$30 Maternal Mobile Devices
The Pregnant Women Initiative Spreads Knowledge With Pink Phones
32
Cultural Children's Characters
Zari is the Newest Sesame Street Muppet Hailing from Afghanistan
31
Dignity-Restoring Soup Kitchens
This Community Kitchen Serves the Hungry Restaurant-Style
30
Toddler-Educating Apps
This Educational App Harnesses a Latin American Cartoon Star
29
Virtual Reality Field Trips
Lockheed Martin Turned School Bus Windows into Panels for Viewing Mars
28
Bee-Supporting Lemonades
Mikaila Ulmer's Me & The Bees Drink is Contracted to Whole Foods
27
Donation-Facilitating Apps
The Drops App Makes Donating Money to Charity an Automated Process
26
Refugee Home Rentals
Two Bristish Creatives Post on Airbnb to Raise Money for Refugee Relief
25
Kid-Friendly Earth Day Celebrations
The Party for the Planet Event Celebrates Earth Day at Disney
24
Baby Bride Campaigns
The Amnesty International Change Their Destiny Ad Addresses Burkina Faso
23
Sensor-Packed Vulture Eggs
These Electronic Eggs Will Help Study Vulture's Habitats
22
Provocative Fair Trade Chocolates
These Easter Chocolates Highlight the Issue of Child Labor
21
Toddler-Friendly Nature Programs
The Sprouts Parent and Tot Play Program Helps Kids Explore Nature
20
Museum-Benefiting Tablets
This Special Edition Apple iPad Pro Tablet is One-of-a-Kind
19
Charitable Phone-Providing Services
The 'Refugee Phones' Initiative Helps Refugees Stay in Contact
18
Sterile Solar-Powered Shelters
The Sterile Box Could Mitigate the Spread of Infections
17
Collaborative OCD-Awareness Initiatives
This Platform Allows Users to Share Their OCD Experiences
16
Nonprofit Marketing Workshops
'The den' Teaches Nonprofits Social Media Skills for Free
15
Alternative Student Lending Services
'Climb Credit' is Working to Change the Student Lending Model
14
Educational Aquarium Programs
The AquaTots Program Teaches Children About the Natural World
13
Inclusive Restroom Policies
Target's New Restroom Policy Supports Trans Customers and Employees
12
Costumed Adoption Campaigns
This Stunt Dressed Up Stray Dogs as Purebreds for Halloween
11
College Search Apps
The 'Schoold' App Simplifies the College Application Process
10
Indigenous Language Apps
The Blackfoot Language App Could Help Preserve a Traditional Language
9
Minority Investment Funds
The Focus Fund Help Startups Not Run by White Men in Big Cities
8
Equalizing Bakery Promotions
This Bakery is Celebrating Equal Pay Day 2016 by Charging Women Less
7
Virtual Conflict PSAs
This UNICEF Ad Uses a Virtual Girl to Highlight Kids Affected by Conflict
6
Charitable Tree Planting Events
This Annual Tree Planting Event Celebrates Earth Day in Toronto
5
Educational Breakfast Programs
The 'Bookmarkers' Series Involves Book Presentations Over Breakfast
4
College Athlete Payment Platforms
The Player’s Bracket App Lets Fans Donate Money to Athletes
3
Veteran Finance Apps
The Mobile Mission App Helps Military Personnel Transition to Civilian Life
2
Voice-Activated Helplines
This Digital Assistant Provides Resources for Sexual Assault Survivors
1
Animal-Oriented Earth Day Celebrations
The Toronto Zoo is Hosting Workshops for Earth Day 2016
Related Ideas
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Pop-Up Reverse Supermarkets
The Give Back Express Invites Shoppers to Buy and Donate Goods
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Brain Nutrition Bars
Good Thinking Bars Help Consumers Snack Their Way to Better Brain Health
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Bento-Inspired School Lunches
DoorDash and Jessica Biel Debut Ready-Made Lunch Options for $25
Soil Erosion Awareness Sandwich Ads
Hellmann's Aims to Save Sandwiches from Extinction
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Wrapperless Snack Bars
One Good Thing Packages Its Products in an Edible, All-Natural Film
Upcycled Ingredient Ice Creams
Salt & Straw's Upcycled Foods Series Rescues Wasted Food
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Small-Format Grocery Stores
Amazon’s Whole Foods to Open New Small-Format Stores in Cities
Food-as-Medicine Programs
The Good Food Prescription Program is Delivered by Instacart
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Women's Day-Celebrating Chocolates
These New M&M’S Packs Celebrate Dynamic Women
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Film-Themed Cookbooks
A24's Scrounging Cookbook Takes Cues from Unusual Movie Meals
Waste-Reducing Produce Stickers
Grey Colombia & Makro's Stickers on Produce Suggest Recipes
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Educator-Supporting Fruit Snack Campaigns
Welch's 'Give Fruitfully' Campaign is Teacher-Focused
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Soil Awareness Campaigns
Heinz Launched SOS Tomatoes Island on Fortnite
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Snack-Themed Textbooks
FUNdamental Textbooks by Heinz Make Learning More Playful
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Recipe-Suggesting Web Browsers
The Inflation Cookbook has a Tool to Monitor Ingredient Prices
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Digital Food Waste-Reducing Platforms
Hitachi Digital Services Collaborates with Onethird
Upcycled Ice Cream Desserts
Salt & Straw's Pints of the Month Help to Reduce Food Waste
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Leisure Activity Grocery Stores
The FreshTake Concept Grocery Store Blends Experiences
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Financial Coloring Books
Chime Boasts Activities for Financial Progress Month
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Accessible Superfood Beauty Brands
Goop Unveils a New Affordable Beauty Brand at Target and Amazon
AI-Powered Supermarkets
Green Picks Market Autonomous Grocery Store is Frictionless
Complimentary Soup Trucks
The Good Humor Soup Truck is Sharing Free Soup in NYC
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Educational Snack Packs
Hannaford Snack Pals Teach Children About Healthy Nutrition Habits
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Anti-Food Waste Solutions
Too Good To Go is Targeting Food Surplus Management with an AI Solution
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Hidden Discrimination Books
'Throwaway Comments' Fights Microaggressions in the Workplace
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Purpose-Driven Popcorn Snacks
Gourmet Popcorn is on a Mission to Create Jobs
Character-Themed Snack Products
The good2grow Snackers Come in a Series of Familiar Options
Branded Recipe Book Campaigns
The Weetabix Recipe Book Offers Affordable Dish Ideas
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Social Good Hats
The Home Depot Canada Foundation is Releasing a New Social Good Hat
Wholesome Accessible Kids Foods
Good & Gather Baby and Toddler Foods are Well-Priced
Branded Dining Experiences
A Taste of HomeGoods Offers an Unforgettable Dining Experience
Allergy-Friendly Recipe Collections
MadeGood is Sharing Recipes for Allergy Awareness Month
Hourly Job-Finding Apps
Gigs is a Job Platform for the Gig Economy
Mother's Day Food Promos
Grubhub and Amazon Prime introduce Mother’s Day promo
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Bread Bag Awareness Campaigns
The #TellTheWholeStory Campaign Raises Domestic Violence Awareness
Imperfect Produce Subscriptions
Odd Bunch Delivers Oddly Shaped Produce to Consumers' Doors
Hybrid Community Supermarkets
The After Market is a Grocery Store and a Food Pantry
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Sustainable Salad Meal Kit Deliveries
Inspired Go Debuts the New Fraîche Noodle Salad
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Food Court Footwear Shops
Skechers' Food Spot Drives Foot Traffic to the Footwear Store
Charitable Shopping Assistants
Give Freely Harnesses the Power of Online Shopping for Good
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Value-Focused Restaurant Menus
The Habit $5 Simple Crafts Menu Has Three Options
Digital QSR-Backed Cookbooks
Chick-fil-A Unveils a Cookbook to Support its Shared Table Program
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Social Good Breakfast Promotions
Pancakes for a Purpose Benefits the Make-A-Wish Foundation
Gamified Budgeting Apps
Bread Budgeting Makes Budgeting Fun By Integrating Challenges
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Trend-Inspired Catering Menus
Jimmy John's Introduces the 'Boy Math' Catering Bundle
Anti-Chemical Farming Partnerships
GreenField and Snacktivist Foods Announced a New Initiative
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Tax-Deductible Snack Breaks
KitKat Created a One-Day Event for the End of the Tax Year
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
Endangered Ice Cream Trucks
Climate Basecamp's Save the Flavors Brings Awareness to Climate Change
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Surplus Food Grocer Initiatives
Aldi and Too Good To Go Have Partnered to Offer Surplus Food
Social Good Produce Campaigns
Peak Harvest Produce by Lidl Raises Funds for Hospitals
Same-Day Grocer Delivery Benefits
Instacart and SNAP Will Offer Same-Day Delivery for Recipients
Restaurant Mealkit Partnerships
Goodfood Partnered with Aloette Go on Canadian Delivery
Eco Meal Program Initiatives
The Home Chef Food Rescue Program Redirects Surplus and Waste
Hunger-Fighting Candle Promotions
IKEA Canada Launches a One-Day Pay-What-You-Candle Initiative
Social Good Gift Boxes
Grace Farms Foods and Greyston Bakery Partnered on a Gift Box
Female Chef Delivery Platforms
DoorDash Canada Empowers Women Chefs with "Made by Women" Platform
Globally-Inspired Ready-to-Eat Foods
The Asda Food-to-Go Range Has 47 New Options
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Social Good Healthcare Initiatives
Superdrug is Donating to Beauty Banks for World Oral Health Day
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Fee-Free Grocer Deliveries
Kroger Grocery Connect Combats Against Food Deserts
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Nourishing New Year's Meal Plans
Daily Harvest's January Jumpstart Supports Health Resolutions
Inclusive Lunch Campaigns
The 'LOVE YOUR LUNCH' Campaign Educates Children on Diverse Lunches
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Meal Donation Food Products
O Organics 'Fight Hunger, Serve Hope' Initiative Helps Kids in Need
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Inclusive Book Campaigns
Indigo is Celebrating Freedom to Read Week by Spotlighting Book
Women-Led Toronto Florists
May Flowers Flourishes with a Captivating Approach to Floral Design
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Ethical Supply Chain Initiatives
'ASOS' is Taking Steps to Weed Out Vendors Who Use Child Labor
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Griddled Food Fairs
The 2023 Iowa State Fair's Introduces 64 New Foods
Holiday Meal Savings Campaigns
The Dollar General 'Decked Out In Deals' Campaign is Cost-Conscious
Sustainable Imperfect Groceries
Spud Delivers Unique Foods to the Homes of Eco-Conscious Consumers
Female-Centered Restaurant Concepts
Trust Bae Showcases the Culinary Perspectives of Female Chefs
Convenience Store Catering Services
The Wawa Catering Program is Launching with ezCater
Empowering Watermark Campaigns
The UNFPA's 'bodyright' Campaign Brings Awareness to Online Rights
Digital Age-Diverse Platforms
Growing with Age is a Platform for Sustaining Age-Diverse Workforces
Empowering Thanksgiving Pies
Stacy's Rise Pies Bring Attention to the Funding Gap
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Grocer-Backed Community Lunch Clubs
Mini Metro Lunch Clubs are Taking Place in Parks This Summer
Military Children-Celebrating Initiatives
H-E-B is Marking Month of the Military Child This April
Grocery Delivery Payment Updates
DoorDash Now Accepts SNAP/EBT Online Payments
Incentivized Healthy Eating Programs
Merryfield Learn & Earn Program is Arriving at Earth Fare
Urban Communal Dining Events
Toronto's Weekly Communal Table Program is Hosted Under a Highway
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Vegetable-Packed Recipe Deliveries
The Gousto 'Veg Table' Recipe Boxes Include 12 New Dishes
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids