The Player’s Bracket App Lets Fans Donate Money to Athletes
Katherine Pendrill — March 30, 2016 — Lifestyle
References: playersbracket.org & good.is
'Player's Bracket' is a new app created by Fanstreme that allows fans to donate money to their favorite college athletes. While universities make a great deal of money from advertising, ticket sales and other events involving college athletes, the players themselves do not earn a dime. This app allows players to collect money from fans who want to financially support the college athletes.
Player's Bracket is an app that essentially functions as a sponsorship machine for college athletes. Fans simply choose their favorite player and select how much money they wish to donate. The donations are then held in a trust until after the player has graduated college. Alternatively, players can choose to have the money donated to a charity in their name.
The app ultimately serves as a way to combat the ongoing issue of how college athletes are compensated for their efforts.
Player's Bracket is an app that essentially functions as a sponsorship machine for college athletes. Fans simply choose their favorite player and select how much money they wish to donate. The donations are then held in a trust until after the player has graduated college. Alternatively, players can choose to have the money donated to a charity in their name.
The app ultimately serves as a way to combat the ongoing issue of how college athletes are compensated for their efforts.
Trend Themes
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Fan-sponsored College Athletes — A trend in which fans have the ability to directly support their favorite college athletes financially, through platforms like the Player's Bracket app.
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Disruptive Sponsorship Models — A trend in which innovative platforms like Player's Bracket are disrupting traditional sponsorship models in college athletics.
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Financial Empowerment of College Athletes — A trend towards empowering college athletes to earn money through fan donations, providing a potential solution to the issue of college athlete compensation.
Industry Implications
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Sports Technology — The sports technology industry can explore opportunities to develop and enhance platforms like Player's Bracket that facilitate financial support for college athletes.
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Digital Payments — The digital payments industry can benefit from partnering with platforms like Player's Bracket to streamline the donation process and ensure secure transactions between fans and athletes.
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Collegiate Athletics — The collegiate athletics industry should consider embracing disruptive innovations like the Player's Bracket app to address the long-standing issue of compensating college athletes.
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