The Pregnant Women Initiative Spreads Knowledge With Pink Phones
Alyson Wyers — March 30, 2016 — Tech
References: zeromothersdie.org & mashable
This pregnant women initiative aims to save the lives of expecting mothers around the world with a $30 pink phone. Zero Mothers Die is a philanthropic project dedicated to getting rid of maternal and infant mortality rates with mobile solutions. The global mobile health campaign is a collaborative effort with AIDS-fighting organization UNAIDS and smartphone network Bharti Airtel.
The pregnant women initiative hopes to reduce fatalities by spreading information via mobile phones. Zero Mothers Die is partly a mobile messaging service that delivers information in local languages through voice messages. Mum's Phones -- unique mobile phones in a distinctive pink hue -- are given to the most vulnerable. Free airtime packages, capacity-building education, money-saving schemes and solar power chargers are also components of this project.
The pregnant women initiative hopes to reduce fatalities by spreading information via mobile phones. Zero Mothers Die is partly a mobile messaging service that delivers information in local languages through voice messages. Mum's Phones -- unique mobile phones in a distinctive pink hue -- are given to the most vulnerable. Free airtime packages, capacity-building education, money-saving schemes and solar power chargers are also components of this project.
Trend Themes
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Reducing Maternal Mortality — The use of mobile phones and messaging services to spread information aims to reduce maternal mortality rates.
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Mobile Health Campaign — The global mobile health campaign uses mobile phones to deliver healthcare information and services to pregnant women.
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Collaborative Philanthropy — The initiative is a collaborative effort between multiple organizations to save the lives of expecting mothers.
Industry Implications
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Mobile Technology — The use of mobile phones and messaging services presents opportunities for innovative solutions in the mobile technology industry.
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Healthcare — The mobile health campaign offers disruptive innovation opportunities for healthcare providers to reach expecting mothers with essential information and services.
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Telecommunications — The collaboration between organizations in delivering mobile solutions opens up possibilities for disruption and innovation in the telecommunications industry.
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