During Breast Cancer Awareness Month, JCPenney and Look Good Feel Better announced a first-of-its-kind retail partnership that will see the partners host workshops for patients undergoing cancer treatment and recovery. These workshops—offered free of charge to any person in active cancer treatment or recovery—will help to make the life-affirming support program more accessible, and address appearance-related side effects that accompany treatment.
“Look Good Feel Better is about more than just makeup,” said Louanne Roark, Executive Director of the Look Good Feel Better Foundation, “It’s about helping people reassert control at a time when so many things are out of their control." These lessons help with everything from choosing appropriate skincare during treatment and nail care to wig selection, scarf tying, and more.
Why This Trend Is Growing
- Cancer Care Retail Workshops
- Collaborations between retail brands and health organizations, like the JCPenney and Look Good Feel Better partnership, are paving the way for stores to become venues for wellness and support activities.
- Appearance-focused Healing
- Programs that focus on mitigating appearance-related side effects of medical treatments provide patients with psychological comfort and empowerment, contributing to a holistic treatment approach.
- In-store Health Services
- Retail environments are increasingly being leveraged to provide health services, making crucial support more accessible to a broader audience in a familiar setting.
Industries Being Reshaped
- Retail
- The retail industry is evolving to include health and wellness partnerships, transforming stores into multifunctional spaces that offer more than just products.
- Healthcare
- Healthcare providers can innovate by partnering with retail businesses to extend their services beyond traditional healthcare settings, reaching patients in their everyday environments.
- Beauty and Cosmetics
- The beauty industry is expanding to address the unique needs of individuals undergoing medical treatments, incorporating specialized products and services into traditional beauty offerings.
