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Empowering Girl-Targeted Magazines

This Print Magazine Aims to Empower Young Girls

— March 29, 2016 — Social Good
Erin Bried recently launched a Kickstarter campaign to fund a magazine that will empower young girls. The idea for the magazine came about after Bried found it impossible to find a print publication for her five-year-old daughter that did not focus on beauty and fashion. As a result, Bried decided to create a new age-appropriate publication for young women.

The new magazine is called 'Kazoo' and it is targeted at young girls between the ages of five and 10. Unlike other publications aimed at women, Bried explains that her magazine will celebrate girls "for being smart, strong, fierce, and above all, true to themselves." As a result, the content of the magazine will largely consist of recipes, art projects, science experiments, comics, interviews and activities.

By empowering young girls instead of giving them rules to live by, Kazoo aims to change the face of female-oriented publications.
Trend Themes
1. Female Empowerment - Creating publications that empower young girls and focus on their skills, strengths, and individuality rather than traditional beauty and fashion standards.
2. Age-appropriate Content - Developing magazines specifically designed for young girls between the ages of five and 10, providing them with content that is relevant to their interests and abilities.
3. Diverse Content - Offering a wide range of content such as recipes, art projects, science experiments, comics, interviews, and activities to engage young girls and provide them with a variety of learning and entertainment options.
Industry Implications
1. Publishing - Opportunity for publishers to create and distribute magazines that empower girls and challenge traditional narratives, catering to the growing demand for inclusive and diverse content for young readers.
2. Education - Opportunity for educational institutions and organizations to collaborate with girl-focused magazines like Kazoo to develop educational resources and curriculum that align with the content and values promoted by these publications.
3. E-commerce - Opportunity for e-commerce platforms to create online spaces and marketplaces exclusively dedicated to products and services that promote female empowerment, fostering a supportive and inclusive environment for young girls.
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