Social media are natural echo chambers, where one idea with potential can almost instantaneously spiral far beyond the originators intent, and many of the July 2017 social media trends show creators and companies alike looking to harness some of that tremendous electricity. Whether piggybacking off of previous ideas or bringing something completely new to the table, the social media world is all about striving to be viral — with the appropriately sick connotation that comes with the phrase.
Rather than reinventing the wheel, many products look to capitalize on what's already popular by adding a creative spin. Bespoke Bride, for example, has released a series of printable designs that mimic some of Snapchat's most popular digital filters, only in real life rather than through a camera lens.
Other companies are looking for new social niches. ZingCam is one, as the network puts video content at the fore rather than still images.
Top 80 Social Media Trends in July
80
Fidget Spinner Lip Balms
The Glampsin Takes Advantage of the Current Popularity of Fidget Spinners
79
Furniture Brand Pop-Up Shops
Toronto's IKEA Play Café is an Immersive Retail Experience
78
Shoppable Socialite Closets
Luxurious Roxy's Looks are Available on Her Site in Sizes 0-28
77
Holographic Mall Advertisements
'Hypervsn' by Kino-Mo Projects Floating 3D Advertisements
76
Rainbow-Inspired Lofts
This LA Home Has Been Transformed Using a Vibrant Rainbow Color Scheme
75
Social Media Influencer Schools
Yiwu Industrial & Commercial College Helps Students Become Stars
74
Social Cameo Films
'Weird Box' Integrates Users' Instagram Posts into a Short Film
73
Masterful Latte Art
This Barista paints Paints a Small Spoon to Create His Latte Art Designs
72
IRL Social Media Filters
These Printable Snapchat Filters From Bespoke Bride are Party-Ready
71
Stepmom Support Platforms
Social Stepmom is a Social Platform Designed to Connect and Support
70
Charcoal-Based Lemonades
Black Lemonade is a Dark Twist on the Classic Summer Drink
69
Dessert-Themed Horoscopes
Astro Poets and bon appetit's Astrology Column is Foodie-Approved
68
Socially Connected Soda Bottles
These Pepsi Bottles Give Access to Exclusive Filters on Snapchat
67
Elaborate Natural Hair Art
Laetitia KY Shares Impressive Sculptures That Make Use of Her Own Hair
66
Wearable Garden Garments
Jacob Olmedo's 'Wearable Garden' Combines the Human and the Natural World
65
Transparent Media Sponsorship Tags
The New Instagram Tag Tool Identifies Sponsored Content
64
Barbie Style Books
The Instagram Handle @Barbiestyle is Publishing a Book of the Doll's Best Looks
63
Social Media Vending Machines
The Instalike Vending Machine Dispenses Likes for Your Photos
62
Cartoon Character Cakes
This Marge Simpson Cake Depicts a Donut Factory Hidden Under Her Hair
61
Meme Adoption Campaigns
Singapore's 'Adopt a Meme' Turns Adoptable Animals into Memes
60
Online Dating Meet-Up Spaces
'The Hive' is a Physical Space for Online Daters to Meet Up
59
Bouquet-Themed Vegan Cakes
The Culinary Dots Brand Offers Ethereal Floral Cakes
58
Florescent Green Beers
This Green Glowing Beer Was Made with Genetically Modified Yeast
57
Drink-Sized Pool Floats
These Adorable Pool Floats for Drinks Hold Red Solo Cups
56
Greenery-Adorned City Buses
The 'Forest Bus' in Taipai Acts as a Mobile Greenhouse
55
Text-Free Messaging Apps
'Hie Chat' is a Chat Messenger App That Does Away with Typing
54
Ecommerce Bot Software Services
4shops.ai Makes Selling on Facebook Messenger Less Complicated
53
Cult Cartoon Cookbooks
A Teenage Mutant Ninja Turtle Cookbook Has Series-Inspired Recipes
52
Green Glowing Desserts
'Glonuts' Glow in the Dark Thanks to a Vitamin B-Infused Glaze
51
Social Media Archives
Instagram's New Feature Lets You Remove Posts Without Deleting Them
50
Snapchat-Sourced Music Videos
The Bacardi x Major Lazer Snapchat Lenses Will Invite Fans to Join
49
Social Media Location-Sharing Tools
Snapchat's New Snap Map Feature Encourages Social Interaction
48
QR Code Backpacks
This Backpack from JanSport Helps Students Easily Share Content
47
Celebrity Fast Food Campaigns
Rapper Ice-T and Sonic are Promoting a New Frozen Drink Menu
46
Anti-Social Media Apps
Minutiae is an App That Helps You Record Life's Ordinary Moments
45
Comedian-Studded Fashion Editorials
Former SNL Cast Members Star in Kenzo's Fall 2017 Campaign
44
Interactive Fireworks Shows
Microsoft Set Up a Fireworks Display to Challenge One-Way Streaming
43
Social Media Scuba Masks
The Royal Caribbean SeaSeekers were Created in Partnership with Snapchat
42
Rainbow-Colored Churros
The Loop's Limited Edition Rainbow-Colored Snacks are Handcrafted
41
Social Media Testing Apps
'PreInsta' Lets Users A/B Test Their Photos Before Posting
40
Location-Based Photo-Sharing Apps
'Castby' Lets Users Share Photos Publicly or Privately on a Map
39
VR Video Heatmaps
Google's Heatmaps Help Content Creators See Where Viewers are Looking
38
Jewelry-Inspired Light Fixtures
Alexallen Studio’s CHORD Light Fixture Was Inspired by a Pendant
37
Customized Lipstick Apps
The 'Counter' Make-Up App Helps You Find Your Perfect Shade of Lipstick
36
Child-Centric Photo Series
This Photographer Captures Her Children's Technology-Free Lives
35
Medical Social Networks
Figure 1 Acts as a Medical Social Network That Connects Doctors
34
Light Up Cotton Candy
Disney Parks Are Now Offering Cotton Candy That Lights Up
33
Social Media Marathons
Sports Experts Created a "42.2 Km Website" for Users to Scroll Through
32
Customized Forms Services
Formester Helps You Create Personalized Forms for Marketing Purposes
31
Community-Focused Health Apps
The HealthUnlocked App is a Social Network for Health and Wellness
30
Disconnected Social Media Apps
'Binky' is an Anti-Social Network That Connects You to No One
29
Social Pinboard Billboards
Pinterest is Launching Its First-Ever Ad Campaign via Billboards
28
Social Media Claw Games
Sports Experts' Grab-A-Gift Turned Facebook Live into an Interactive Game
27
Influencer Business Management Apps
Facebook's Live Creator Kit App Will Help Online Influencers
26
Banner Exchange Startups
The Website Marketing Platform Provides an Alternative to PPC Advertising
25
Social Emoji Campaigns
This Game of Thrones Campaign Makes the Most of Emojis on Twitter
24
3D Selfie Generators
'Miso Happy' Turns Your 2D Selfie into Moving a 3D Character
23
Talent Discovery Apps
The 'UnlockFame' App Lets Users Share Their Savvy Skills
22
Group Chat Playlists
Spotify's Group Playlists for Messenger is Perfect for Road Trips or Parties
21
Athlete Security Service Stunts
Heineken's Guardian Fans Protect the Homes of Soccer Players
20
Artisan Souvenir Vending Machines
This Machine Dispenses Quirky Crafts and One-of-a-Kind Treats
19
Party-Finding Chatbots
Party Bot Finds Nearby Events Curated by Locals
18
Inimitable Profile Pictures
Facebook's 'Profile Picture Guard' Makes Pictures Impossible to Copy
17
Looping Alcohol Ads
Bacardi's 'Break Free' Ad Reminds of Instagram's Boomerang Feature
16
Luminous Environmental Activism
'Racing Extinction' Projects Endangered Animals on a Church Facade
15
Uplifting Mint Containers
Ice Breakers' Packages Introduce the 'Unicorn of Confidence'
14
Automated Video-Cropping Software
Crop.Video Adjusts Videos From Landscape Into Other Ratios
13
Social Media Coloring Books
'Colored Moments' Creates Custom Coloring Books from Your Photos
12
Pride Parade Mapping Services
Google Maps Implemented 'Pride Maps' as a Parade-Locating Resource
11
Social Identity Verification Apps
The Legitifi App Helps Users Avoid Online Scams and Danger
10
Automated Social Media Solutions
The 'Morfix' Instagram Account Management Tool Increases Exposure
9
Social Media Fish Labels
Supermarket Chain U Uses 'Fresh Stories' on Snapchat to Show Freshness
8
Social Media GIF Buttons
Facebook Has Added a Graphics Interchange Format Button to Comments
7
Social Media Pride Filters
Facebook is Supporting the LGBTQ+ Community With Artistic Filters
6
Cartoon-Shaped Fries
McDonald's New Minions Fries Celebrate 'Despicable Me 3'
5
Disappearing Voice Message Apps
The 'Utter' Voice Chat App Sends and Deletes Voice Messages
4
Celebratory Furniture Bag Campaigns
IKEA's New Video is an Ode to Its Iconic Blue Frakta Tote
3
Video Profile Social Networks
Social Sharing Network ZingCam Offers Feed-Filtering Categories
2
Social Memorabilia Campaigns
The NRL's 'Instabilia' Rewarded Fans with Instant Sports Memorabilia
1
Wedding Photo-Compiling Apps
'Shoto' is an App That Tracks Down Misspelt Wedding Hashtags
Related Ideas
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Sour Candy Challenges
1UP Candy's Kit Challenges Sour Candy Fans to Keep a Straight Face
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
Avatar-Based Social Apps
Metadream Launches Bondee, a Next-Generation Social Media App in Asia
Social Post-Catered Editing Platforms
Adobe Express Rolls Out the Text to Template Function
Travel-Friendly Skincare-as-Makeup
MILK MAKEUP Debuted the BOUNCE and JUICY TONES Lip + Cheek Line
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Automatically Scrolling Rings
This Handy Wearable Turns the Pages of e-Readers & Scrolls TikTok
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
Sensory Immersion Tools
Lifelines Activate the Body's Natural Stress Relivers
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Hybrid Plant-Based Lip Balms
Summer Fridays' Lip Butter Balm Has a 7,000 Person Waitlist
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Free Content Creation Platforms
'Piggy' Raised $7.7 Million to Launch its Platform on ProductHunt
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
AI-Aided Social Networks
Why Be Real Online when you can BeFake
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
Imaginative Photo-Editing AI Tools
Facetune's YOUniverse Allows Users to Push Creative Boundaries
Tea-Filled Smartphone Lenses
Gold Peak Tea Created a Golden Hour Clip-On Smartphone Lens
Festive Bridal Accessory Lines
Funky Junque Embraces the Most Exciting Parts of Wedding Planning
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Realistic Chat-Based Avatars
Whatsapp Partners with Tems for the 'Say More With Avatars' Campaign
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
AI-Powered Content Generators
OwlyWriter is a Tool from Hootsuite for Creating Social Content Fast
Text-Based Social Medias
'Artifact' is an Upcoming Article-Focused Social Media Service
Spice-Infused Lip Balms
Tasty Bite's Spice Balms Highlight the Bold Flavors of Its Curries
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Technology News Summaries
TechTok Helps Readers Stay On Top of News in Five Minutes
Personalized AI Emojis
Emojifyer AI Turns Your Selfies Into Emojis
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
Retro-Tinged Social Logos
Twitter Blue Unveils a New Logo that is Inspired by 80s Styles
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Social Content Creator Platforms
The 'Marble' Social Media Manager Platform Offers Insights
Bridal Skincare Sets
The Face Planner Curates 30-Day and Three-Month Skincare Rituals
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Customizable Content Effects
Google Introduces New Editing Features to the Photos App
Social Dating App Features
Tinder Now Supports Collaborative Matchmaking with Friends and Family
Social Media-Like Study Apps
SHARPEN Aims to Be Just as Engaging and Convenient as Social Media
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Beauty Product Exploration Platforms
The Beautify.Tips Platform is for All Aspects of Beauty
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Friendsgiving Event Series
Butterball and Bumble Foster Togetherness with #FindYourTable
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Social Reading Apps
Fable is a Social App for Readers That Goes Beyond Book Clubs
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
AI Social Caption Generators
Submagic Can Create Compelling Captions in Minutes
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Virtual Personal Styling Services
Fashivly Was Founded by Professional Stylist Ashlyn Greer
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Social Video Algorithm Transparency
TikTok Explains the Reason Behind Users' For You Pages
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Collage-Creating Mobile Apps
Pinterest Launches Its Collage-Making App Called Shuffles
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Avatar-Supporting Social Features
Whatsapp Introduces Meta's Bitmoji-Style Avatars to its Platform
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Creator-Inspired Caption Generators
OpusClip Captions Writes Social Posts Inspired by Big Names
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
AI-Generated Image Backgrounds
Snapchat Launches the AI-Powered 'Dreams' Feature
Social Sharing Upgrades
Snapchat Introduces an After Dark Feature for Dynamic Sharing
Social Media Silencing Features
Instagram Quiet Mode Helps Users Take a Scheduled Break
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
AR-Based Eyewear Try-Ons
Amazon Fashion and Snapchat Partner on an AR Eyewear Shopping Lens
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Secondary Social Profile Features
Instagram Previews a New Flipside Feature for Private Posting
Social Sticker-Making Features
WhatsApp Launches a New In-App Custom Sticker Maker
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Social Video Editing Features
Meta Rolls Out Editing Tools for its Reels To Facebook Users
Magazine Content Features
Magazine App Flipboard Adds a New Notes Feature for Personalized Content
AI Influencer Marketing Tools
eezyCollab Streamlines the Influencer Marketing Process
Food-Based Video Platforms
FoodVid Describes Itself as "The TikTok for Food"
Efficient Fact Generators
Facts Generator Can Produce Interesting Facts About Any Subject
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space