These examples of engaging fashion branding range from gender-inclusive clothing campaigns to female-only fitness boutiques that target consumers who are seeking both style and function. When looking at the realm of active and performance wear, experiential social media marketing is taking center stage and is being adapted by both established and emerging labels.
Standouts include social media campaigns from brands like The North Face whose VR apps are letting adventurous consumers experience exotic destinations like Nepal in the comfort of their own home. Additionally, companies like Canada Goose are offering personalized parka services and photobooth brand activations that target an audience of social media-savvy Millennials.
When exploring the fast fashion realm, affordable brands like Forever 21 are investing in charitable initiatives and are connecting in-store campaigns with branded hashtags. Examples of the company's successful marketing strategies include in-store Instagram billboards that share the experiences of shoppers and charitable promotions that donate shoes in the winter for every piece of outerwear sold.
60 Examples of Engaging Fashion Branding
60
Gender-Neutral Fast Fashion
The Ungendered Line from Zara Can Be Worn by Anyone
59
Mars-Inspired Menswear Collections
The Karolina Fromholtz 'DICHOTOMIC' Line Boasts Vanguard Pieces
58
Body Inclusivity Fashion Ads
The Lane Bryant This Body Campaign Focuses on Positive Imagery
57
Streetcar Shoe Experiences
The Nike SNKRS XPRESS is a Curated Event for All-Star Weekend
56
Race-Ready Runners Pop-Ups
The Nike Womens London Pop-Up is Revealed Ahead of the 10-KM Race
55
All-Velour Men's Collections
This KITH NYC Capsule Features Soft, Sleek Velour Men's Tracksuits
54
Mountain-Ready Snow Shells
The 'Fusion Shell' is Designed for Tackling Cold Environments
53
Affordable Activewear Lookbooks
Reitmans' Hyba Collection Boasts Versatile and Comfy Staples
52
Athletic Denim Campaigns
The Sweat-Resistant Jeans by dish and DU/ER Offer Lifestyle Functionality
51
Branded Fitness Park Pop-Ups
This Reebok Pop-Up Brings the Gym Outside in London
50
Selfie-Based Fashion Campaigns
This Initative Aims to Improve Conditions in Clothing Factories
49
Hipster Athletic Apparel
This Fila Women + UO Collection is an Indie Take on Sporty Chic
48
Luxe Activewear Collections (UPDATE)
Tory Burch's 'Tory Sport' Puts a High-End Spin on Activewear
47
Geisha Sportswear Collections
The 'Asian-Arena' Adidas Originals Infuses Asian Clothing Culture
46
Distressed Rapper Apparel
The Yeezy Season 1 Lookbook Features Stripped-Down Basics and Outerwear
45
Same-Day Personalized Sneakers
NIKEiD Custom Shoes Now Lets Shoppers Choose a Bespoke Tag
44
Curated Sportswear Boutiques
Bandier Offers Style-Focused Fitness Wear from Top Tier Brands
43
Renewable Resource Raincoats
This QWSTION Rain Jacket is a Blend of High Fashion and Function
42
Social Media Clothing Communities
Wavey Garms is an Online Marketplace for Apparel Bartering
41
Bespoke Leather Outerwear
Jaunji Custom Leather Jackets are Made to Measure and Built to Last
40
Rapper-Designed Capsule Collections
The Weeknd's 'Winter Wash' Collection Has a Unique Texture
39
Charitable Coat Donations
Macy's Clothes4Souls Partnership Offers a Buy One, Give One System
38
Personality-Based Activewear
The Hyba Collection Has Something for Every Workout Style
37
Winter Jacket Heaters
The 'Torch' Makes Any Outerwear a Toasty Warm Coat
36
Sports Attire Subscriptions
This Clothing Subscription Delivers Monthly Casual Athletic Wear
35
Expanding Sportswear Online Shops
Nike.com Finally Delivers to Canada
34
Style-Focused Fitness Retailers
The UK's Sweaty Betty Opens its First Physical Store in California
33
Versatile Plus-Size Activewear
Forever 21's Newest Collection Celebrates First Plus-Size Fitness
32
Co-Branded Winter Parkas
The Canada Goose x Concepts 'Macmillan' Jacket Boasts Coyote Fur Lining
31
Customizable Sneaker Kits
LOOP Provides Colorful Laces for Creating Custom Sneakers
30
In-Store Instagram Displays
The New Macy's Location Features Millennial-Focused Tech Displays
29
Inspiring Sportswear Films
Adidas' 'I'm Here to Create' Campaign Spotlights Female Athletes
28
Female-Focused Fitness Boutiques
Chelsea Collective is a Concept Shop by Dick's Sporting Goods
27
Personalized Winter Parkas
This Store Allows Customers to Create a Custom Winter Jacket
26
Transgender Fashion Marketing
& Other Stories' Fall Fashion Campaign Encourages Gender Inclusion
25
Vibrant Plus-Size Activewear
This Clothing Line Features Bold and Colorful Leggings
24
Charitable Fast Fashion Campaigns
This Retailer is Launching a New Charitable Promotion
23
Robot-Guided E-Retail
The North Face XPS & IBM Watson Provide a Retail Robot Shopping Assistant
22
Worn Clothing Swaps
Patagonia is Giving Away Free Used Clothes on Black Friday So People Buy Less
21
Cobranded World Cup Pop-Ups
The Nike World Cup Pop-Up Shop Celebrates the Women's Tournament
20
Speed-Testing Sneaker Billboards
Reebok's Running Challenge Gives Free Sneakers to Fast Runners
19
Personal Sneaker Deliveries
Reebok's Runners Have Shoes Delivered to Your Door
18
Honorary Shoe Style Conventions
The Air Max Sneaker Show Celebrates the Specific Shoe Style
17
Sports Bra Pop-Ups
The 548 Richmond NTC Shop Showcases the Revolutionary Nike Pro Rival Bra
16
VR Movie-Making Techniques
North Face's SXSW Virtual Reality Event Relies on Google Cardboad
15
Eco-Friendly Fundraising Campaigns
This Brand Encourages Companies to Pay for Environmental Damage
14
Sports Brand Original Series
Nike's Margot vs Lily Show Encourages Sport & Fitness as a Lifestyle
13
Footwear App Pop-Ups
The SNKRS Station Promotes the Brand's SNKRS App
12
Affordable Urbanite Couture
The Alexander Wang x H&M Collection Preview is Athletic-Themed
11
Branded Workout Promotions
This Sweaty Betty and 1Rebel Promotion Includes Free Boxing Classes
10
Poverty-Aiding Fashion Campaigns
Creatives Competed to Create a Holiday Campaign for FEED Fashion
9
Athletic Bra Fittings
Title Nine Hosts FitFests That Help Shoppers Find Their Ideal Size
8
Outerwear Photo Kiosks
Canada Goose Set Up a Fun Photo Kiosk at the Sundance Film Festival
7
Digitized Sportswear Catalogs
The LACOSTE LT12 Collection is Unveiled in an Interactive Lookbook
6
Moving Thread Billboards
This Machine Recreates Instagram Photos Using Seven Miles of Thread
5
Indoor Sledding Stunts
North Face's Dog Sledding VR Experience Launches a Real-Life Race
4
Touchscreen Fashion Displays
At Harrods, Adidas Uses an Interactive Product Browser to Model Goods
3
VR Winterwear Apps
Jaunt and North Face Take Shoppers on a Virtual Adventure
2
Songstress Sportswear Ads
The PUMA Fall/Winter 2015 Campaign Features Singer Rihanna
1
Resilient Consumer Contests
Columbia Sportswear is Recruiting an 'Agent of Tough' in Canada
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Chic Versatile Bags
Sol and Selene Revolutionizing Athleisure with Chic, Versatile Bags
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Inclusive Mobility-Focused Fashion
The Adaptable Collection by Will&Well Aims for Inclusivity
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Colorful Athleisure Essentials
Jill Yoga’s Athleisure Line is Colorful, Cozy, & Performance-Driven
Purposeful Empowering Apparel
Living Life on Purpose: Connecting with Customers through Clothing
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Luxury Technical Clothing Lines
Y-3 Embraces Performance-Driven Fabrics and Luxury
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
NFT Fashion Runways
Vivienne Tam AW23 Fused Physical & Digital Elements
Chic Activewear Collections
Sophie & Hailee Offers a Capsule for Fitness and Everyday Activities
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Sporty Ivy League-Inspired Lines
The North Face Purple Label Channels the Ivy League Aesthetic
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Sustainable Luxe Spring Fashion
Stella McCartney Presents a New Capsule for the SS24 Season
Leathery Black Sporty Fashion
adidas and IVY PARK Continue to Work in Collaboration
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Eco-Friendly Inclusive Apparel
SHEIN Launches evoluSHEIN Line Designed to be Accessible for All
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Sustainable Canadian Fashion Brands
FREED Was Nominated in the 2023 Canadian Arts & Fashion Awards
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Solution-Based Menswear
BRIC Boasts Elevated Essentials That are Fitted Perfectly
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Sporty Back-to-School Collections
Forever 21 Partners with Reebok for Back-to-School Season
High-Fashion Workwear Runways
sacai Spotlights a Few High Fashion Collaborations for FW23
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Inclusive Functional Activewear
JUV ACTIVEWEAR Offers Fashion-Forward Pieces
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Sustainably-Focused Experimental Fashion
Noki & the NESTT Showcase an Upcycled Fashion Collection
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Luxe Monogrammed Spring Apparel
adida and Gucci Join Forces on a New Capsule for SS23
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Authentic Denim Collections
Calvin Klein Emphasizes Youthful and Classic for Fall 2023
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Affordable Gen Z Apparel
Foundry by Cover Story Clothing Enters the Fashion Scene Through AJIO
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Digital-First Fashion Houses
House of Blueberry Backs Female Design & Aesthetic in the Metaverse
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Rugged Fashion-Forward Jackets
FJackets Marries Form and Function With its Diverse Collection
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Collaborative Patterned Active Apparel
adidas Joins Marimekko on a New Capsule for SS23
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
AI-Generated Model Tests
Levi's is Experimenting with AI-Generated Models for E-Commerce Channels
Soccer Structure-Inspired Brands
EA Sports FC is a New Brand Inspired by the Shape of Soccer
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Purpose-Driven Celebrity Fashion
Atelier Jolie is Angelina Jolie's Own Design Label
Secondhand Archival Clothing
Tommy Hilfiger Launches a Depop Shop in Support of Circular Fashion
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Statement-Making Logo-Adorned Jeans
Chanel's Denim Collection Emphasizes the Brand's Identity
Gen Z Streetwear Brands
'HOS Wear' Prioritizes Individuality and Self-Expression with its Clothing
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Playful Travel Fashion Campaigns
The FOSSIL Made For This Campaign Celebrates the Brand's Heritage
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Collaborative Gorpcore-Themed Apparel
IVY PARK and adidas Continue to Grow its Expansive Capsule
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Revived Archival Logos
Burberry's New Campaign Features an Archive-Inspired Logo
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Supportive Activewear Silhouettes
Joe Fresh and Sasha Exeter Launch a Studio-Inspired Collection
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Affordable Activewear Collections
Forever 21 Unveils a New Activewear Line for the Season
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Vibrant Dynamic Spring Fashion
Mackintosh Unveils an Expansive Capsule for the SS23 Season
Online Sustainable Fashion Toolkits
Fashion Takes Action Features an Important Resource
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Sustainable Dairy-Branded Apparel
Organic Valley Releases a Collection of Sustainable Apparel
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Love-Inspired Tennis Brands
Love All Boasts a Collection of Stylish and Functional Activewear
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Accessible Sportswear Campaigns
Decathlon Launches the 'Play It Smart' Campaign in Canada
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy