House of Blueberry is a digital-first fashion brand and it has sold more than 20 million units of virtual clothing to date. The brand offers digital fashion as a means for self-expression in the metaverse and it has established itself on open-world platforms Roblox and Second Life. Increasingly, Gen Z is building a digital wardrobe alongside a physical one, and each has the potential to inspire the other.
House of Blueberry is securing its place as the leading fashion house in the metaverse with a new seed funding of six million dollars. This financing will help the digital-first fashion brand expand its presence in the metaverse, support female designs and aesthetics in an industry that's largely male-dominated, and help to grow the brand's offering beyond fashion and into accessories, makeup and more.
Key Themes Behind This Trend
- Virtual Fashion
- Virtual/ digital clothing and accessories as a means of self-expression in the metaverse.
- Digital Self-expression
- Increasingly Gen Z is building a digital wardrobe alongside a physical one.
- Digital-first Business Models
- Digital-first fashion brands can disrupt the traditional fashion industry by leveraging technology to reach a wider audience and create new business models.
Where This Applies
- Fashion Industry
- The fashion industry can explore the potential of digital-first business models to offer virtual clothing and accessories and leverage technology to engage with younger generations.
- Virtual Worlds Industry
- Virtual worlds platforms like Roblox an Second Life can leverage the interest in virtual fashion to offer new opportunities for in-game purchases and collaborations with fashion brands.
- Beauty Industry
- The beauty industry can explore new collaborations with digital-first fashion brands to offer virtual makeup and accessories to engage with younger audiences in the digital world.
