From boutique gyms that take decor inspiration from Soho House clubhouses to paid music streaming services that promise lossless audio files, luxurious experiential perks serve to entice members when the act of being a member alone is enough of a status symbol.
Looking for memory-making benefits to offer customers, businesses and brands seek to create one-of-a-kind tangible experiences that engage the senses rather than mere proof of membership. Essentially, individual consumers are looking to experience something that money can't directly buy.
Given the shrinking size of the middle class, some would say that all brands have become luxury brands, and similarly, that all memberships have become luxury memberships. This expanded definition of luxury combined with a predisposition toward exclusive experiential perks has led to the emergence of high-end clubs that offer niche experiences targeted to a certain individual.
15 Luxe Experiential Perks
15
Scholarly Boutique Gyms
The Library Gym is Transforming Training into an Upscale Activity
14
Contemporary Boutique Gyms
1Rebel in London is a Former Office Turned Theatrical Luxury Gym
13
Rapper-Founded Members Clubs
The Sher Club is a Private Members Only Club Founded by Drake
12
Boutique Coworking Facilities
East Room is a Design-Focused Creative Membership Club in Toronto
11
Invitation-Only Arts Associations
The Battery is a Chic Members-Only Club in San Francisco
10
Members-Only Airlines
Beacon Service Introduces Subscription-Based Travel for Frequent Fliers
9
Versatile Fitness Memberships
ClassPass Lets People Enjoy Unlimited Classes to Boutique Studios
8
Shared Office Memberships
The MatchBOX Studio Provides a Collaborative Space for Entrepreneurs
7
Members-Only Coffee Bars
This North London Coffee Shop Sits Within a Coworking Club
6
Car Dealership Spas
The Mercedes-Benz Burlington Location Boasts a Spa and Cafe
5
Origata Membership Clubs
MIWA is a Japanese Cultural Club in Paris Founded by Fumihiko Sano
4
Lossless Music Streaming Platforms
Tidal is a Quality-Focused, Subscription-Based Music Service
3
Auto Showroom Lounges
Club Aston in Los Angeles Serves Up Martinis to Customers
2
Car Servicing Restaurants
The Kent & Co Wine Bar Doubles as an Auto Repair Shop
1
Travel Perk Social Clubs
The Grace List Aims to Make Love and Business Connections
Related Ideas
Limited Edition Luxury Cars
The New Aston Martin Super Saloon Will Only be Sold in the Middle East
Wristworn Water Bottles
The Wrist Drink Band Offers Hands-Free Hydration
Virtual Workout Systems
The RhinoBoss Virtual is a Versatile At-Home Workout
Velour Hip Hop Fashion
The Latest OVO Lookbook Highlights Comfy and Pastel-Hued Styles
Contemporary Boutique Gyms
1Rebel in London is a Former Office Turned Theatrical Luxury Gym
Art-Centric Social Clubs
The Norwood Club in Chelsea Brings Together the Creative Elite of NYC
Hybrid Cafe Film Studios
Spreadhouse Coffee in NYC Also Houses a Film Production Lab
Californian Co-Working Spaces
Impact Hub Oakland Fosters Social Entrepreneurship
Quirky Bespectacled Workplaces
The Leo Burnett Moscow Office Features a Giant Pair of Glasses
Revolutionary British Supercars
The Aston Martin Vulcan Embraces A Fresh Design Language
Opulent Cannabis Dispensaries
The Silverpeak Apothecary Wants to Make Buying Weed Luxurious
Boutique Coworking Facilities
East Room is a Design-Focused Creative Membership Club in Toronto
Ultra-Exclusive Bottle Coolers
This Aston Martin One-77 Bottle Cooler is Rarer Than the Car
Virtual Reality Airlines
Qantas and Samsung Collaborate to Offer Virtual Reality in the Air
Shuttle Bus Workouts
The Mobile Gym Brings the Workout to You
Invitation-Only Arts Associations
The Battery is a Chic Members-Only Club in San Francisco
Opulent British Coupes
The Bentley EXP 10 Speed 6 is Fast, Furious and Luxurious
Branded Fitness Communities
The Nike Training Club Connects Like-Minded People in a Healthy Way
Family Flying Cabins
Thomson Airways Aims to Make Family Travel More Comfortable
Hip Multidisciplinary Hubs
The Kinfolk Studios Family Have Created A Creative Hub in Brooklyn
Thunderous Luxury Cars
The Aston Martin Thunderbolt Blends Luxury and Performance
Gamified Spin Classes
Pursuit by Equinox Displays Real Time Statistics on a Leaderboard
Luxury Car Washes
Prime is Positioning Itself as the 'W Hotel of the Carwash World'
Social Betterment Groups
Ivy Club Members Take Pride in Being Leaders in Thought & Innovation
House-Sharing Workspaces
Hoffice Transforms Private Homes into Temporary Coworking Spaces
Luxe Spy-Worthy Vehicles
The Aston Martin DB10 is Built for Bond, James Bond
Futuristic Flying Cabins
The BAE Systems' IntelliCabin System Revolutionizes Flying Economy
Hyper-Connected Gyms
Two New Virgin Active Clubs Are Set to Become Hi-Tech Workout Hubs
Wearable Personal Trainers
This Fitness Tracking Service Integrates Wristbands and Audio Feedback
Hybrid Yoga Cafes
Toronto's Yogaville Pairs Classes for Relaxation with Treats
Repurposed Dance Halls
The Former Valencia in Copenhagen is Revived as Offices
Members-Only Airlines
Beacon Service Introduces Subscription-Based Travel for Frequent Fliers
Animated Elementary Campuses
This Contemporary Primary School in Kiev is by Dream Design Studio
Versatile Fitness Memberships
ClassPass Lets People Enjoy Unlimited Classes to Boutique Studios
Personal Trainer Apps
The Nike Training Club App Partners with Skylar Diggins
Miniature Spy Car Auctions
This Miniature Aston Martin DB5 Q Branch is Being Auctioned For Charity
Seaside Coworking Campuses
The 'Healthy HouZe of Work and Rest Ithaca' For Freelancers
Nitrogen-Chilled Coffee
The NBHD Neanderthal Cafe Chills Its Iced Coffee Drinks with Nitrogen
Surf Fitness Studios
Toronto's Surfset is an Unconventional Fitness Studio
Sliding Wall Offices
The Kinematix Office's Sliding Partition Walls Make It Adaptable
Exercise-Encouraging Apps
This App for Exercising Blocks Time-Wasting Sites Until Users Workout
Hi-Tech Workout Gear
Athos is a Line that Senses the Activity Inside of Muscle Fibers
Expansive View Workspaces
The Archipielago Space Offers Views for Everyone
Commemorative British Supercars
This Line of Special Edition Aston Martins Includes Six Models
Social Entrepreneur Coworking Spaces
'co.lab' is a New Venture in the Philippines
Members-Only Coffee Bars
This North London Coffee Shop Sits Within a Coworking Club
Car Dealership Spas
The Mercedes-Benz Burlington Location Boasts a Spa and Cafe
Rapper-Curated Art Selections
A New Spread in CR Fashion Book Features Kanye West as Curator
Auctioned Airline Upgrades
AirBerlin's Exquisite Program Lets Travelers Bid for Flight Upgrades
15-Second Workout Apps
The OneSet App Lets You Quickly Share Exercises with Others
Canadian Rapper Fashions
This OVO x Roots Canada October Varsity Jacket is a Limited Release
Elegant British Sportscars
The Bentley EXP 10 Speed 6 is Built to Rip Up the Track
Advanced Electric Supercars
The NanoFlowcell AG Quat F Sports a Liquid Battery and Can Hit 186 Mph
Austrian Innovation Hubs
Emersense Brings Together Social Entrepreneurs in Vienna
Aggressive Road Racers
The Aston Martin Vantage GT3 is Aerodynamic and Stylish
Activity-Encouraging Apps
The Smacktive App Helps Like-Minded Individuals Connect
Digital Boxing Gloves
The Puncho Tracks the Strength of Its User and Shares Stats Through an App
Southern Festival Bars
The Snake and Jakes Christmas Club Barn at Bonnaroo is a Tribute to NOLA
Portable Television Apps
24i Media's OTT App for Videoland Promises 'TV Everywhere'
Smart Auto Warning Systems
Toyota Safety Sense Introduces Vehicle-to-Vehicle Communication
Member-Only Gamer Communities
The Rockstar Games Social Club Enhances and Extends the Experience
Dog-Friendly Social Clubs
New York's Ruff Club Lets Pet Owners Mingle With Man's Best Friend
Unlimited Personal Training
Vint Unlimited Includes Diverse Workout Sessions for a Flat Fee
Auto-Servicing Apps
The Openbay App Will Help Keep Your Automobile in Tip-Top Shape
Anime Streaming Services
Crunchyroll Premium Grants Unlimited Access to Asian Content
Smart Weightlifting Mirrors
The SmartSpot Device Tracks and Recognizes Different Exercises
Cowork Without Coworkers
Jelly
Pet Wash Services
This Car Wash Also Services Man's Best Friend
Rapper-Curated Event Soundtracks
The Drake for Sotheby's Soundtrack is Sure to Be a Hit
Mid-Air Offices
Vodafone Advertises Their 'Oficina Movil' Service in Spain
Exclusive Membership Subscriptions
These Subscription Programs Cater to Elite Customer Groups
Social Dining Experiments
Dinner Lab is a Community for Undiscovered Chefs and Adventurous Diners
Spanish Immersion Programs
El Hueco Supports Entrepreneurs Interested in Latin America and Spain
Social Media Supper Hosts
Cookening Brings Strangers Together to Eat Dinner at the Same Table
Surprise Rapper Mixtapes
Drake Secretly Releases 'If You're Reading This It's Too Late'
Pro Wrestling Streaming Subscriptions
The WWE Network is an OTT Service for Fanatics
Ad-Supported Streaming Channels
Viewster is a Registration-Free On-Demand Video Service
Self-Serve Car Washes
The Wash&Drive; Will Cost 12 Million Euro to Develop
Mobile Meal-Sharing Communities
A Dinner Party App Brings Neighbors Together for Home-Cooked Food
Hip-Hop Yoga Classes
Y7 Studio Boasts a Soundtrack Featuring Drake, Beyonce and Jay-Z
Vintage Supper Club Concerts
The Copacabana Supper Club Concert Series Will Enthrall Tampa Bay
Rap Anthem Petitions
Jazz Cartier's Petition Urges the Replacement of the Canadian National Anthem
Women-Oriented Car Showrooms
James Frizelle's Pop-Up Showroom Entices Women Into Buying Cars
Tourist Simulator Billboards
This Travel Marketing Stunt Gives a Real-Time Tour of NYC
Surprise Valentine's Proposals
WestJet Helped Two Torontonians Pull Off a Romantic Proposal
Car Servicing Restaurants
The Kent & Co Wine Bar Doubles as an Auto Repair Shop
First Class Tour Apps
Virgin Atlantic Airways Launches Augmented Reality Planeview App
Shared Economy Meal Plans
Muchery Offers Home-Delivered Meals at an Affordable Price
Tech-Hiding Work Tables
The Coworking Table is a Work Station That Safely Locks Away Technology
Accommodating Loyalty Programs
The Expedia+ Travel Loyalty Program Lets You Cross-Collect Rewards
Gilded Nightclub Installations
Mayfair’s Whisky Mist Nightclub Boasts a Piper-Heidsieck Sculpture
Bollywood Streaming Services
Dramatize is a Platform Like Netflix, but for Indian Content
Dreamy Rapper Films
Drake Releases His Film 'Jungle' Sans New Music
Connected Car Dashboards
Digital-Broadcast HD Radio is Brought On-Board the 2014 Mazda 3
Intuitive Vehicle Concepts
The University of Michigan's Safe Driving Sensor Feature Can Save Lives
Animal Airline Terminals
'The Ark' at the JFK Airport Will Serve as a New Animal Terminal
Global TV Platforms
WhereverTV Provides OTT Internet Television Streaming for Free
Travel Perk Social Clubs
The Grace List Aims to Make Love and Business Connections
Customizable Streaming Devices
The Orange TV Stick Offers Personalized Viewing Capabilities
Automated Cooperative Dispensaries
This Greek Milk Vending Machine is Powered by a Dairy Co-op
Pop-Up Charging Stations
The Pop-Up Tesla Supercharger is Located In Bristol
Boutique Social Memberships
NYC's Parlor Social Club Celebrates Fashion, Tech and Gourmet Cuisine
Interactive Rapper Fonts
This Website Features the Font on the Cover of Drake's Surprise Mixtape
Eco Car-Cleaning Services
Nanak Offers an Eco-Friendly Car Wash with Certified Green Products
Mobile Car Wash Services
Washly Cleans Your Car With an Accompanying App
Seatbelt Alert Systems
The 'Buckle Me Up' System Ensures That Kids Buckle Up For the Ride
Affordable Streaming Sticks
The Vudu Spark Offers Multiple Viewing Features at a Low Price
Streaming TV Services
CBS All Access Offers Access to Nearly 7,000 Episodes of TV Content
Familial Safety Videos
TAM Airlines' Safety Videos Star Travelers' Loved Ones
Coffee-Ordering Cars
The Rinspeed Budii Concept Automates All Aspects of Driving
Internet Co-Working Headquarters
Collaborating With Non-Coworkers
Canadian Fitness Memberships
ClassPass Toronto Partners with Boutique Studios for Versatility