Drake's surprise mixtape 'If You're Reading This It's Too Late' hit with the Internet with maximum impact last Thursday, leaving rap fans reeling from the force.
The mixtape's cover features the title scrawled in messy handwriting, which has now been appropriated into several memes. Simon Whybray and Rik Lomas took the font and turned it into an interactive website, in which fans can type any message they'd like in the now-infamous scribble. Because the original cover doesn't use any punctuation (technically making it grammatically incorrect), the website doesn't support any, either, staying true to the rapper's original vision.
Super fans of Drake and his surprise mixtape will definitely get a kick out of this website!
Why This Trend Is Growing
- Interactive Fonts
- Using interactive fonts to engage users and create personalized experiences.
- Meme Culture
- Leveraging popular memes to create online engagement and viral content.
- Authentic Branding
- Embracing raw and unpolished aesthetics to connect with audiences on a genuine and relatable level.
Industries Being Reshaped
- Graphic Design
- Graphic design industry can utilize interactive fonts to create visually engaging and interactive designs.
- Entertainment
- Entertainment industry can leverage meme culture to promote their content and engage with fans.
- Marketing and Advertising
- Marketing and advertising industry can adopt authentic branding strategies to resonate with consumers and build brand loyalty.
