Coffee-Ordering Cars

The Rinspeed Budii Concept Automates All Aspects of Driving

A future in which the Rinspeed Budii concept dominates the road may not be all that far off. The Swiss company consistently creates quirky and tech savvy cars for auto shows, but its offering for the 2015 Geneva Motor Show is far ahead of its time. The Budii, based off of the BMW i3, is a completely autonomous car that does just about everything you could think of.

The Rinspeed Budii concept takes "smart" to a whole new level, doing the driving and even ordering/paying for coffee and sandwiches. It features a rooftop camera that maps the surrounding area and its functions can be controlled via smartwatch or smartphone. In addition to taking care of the driving it also comes equipped with two personal mobility devices, essentially mini Segways. You can get a sneak peak at the Rinspeed Budii concept before it debuts at the 2015 Geneva Motor show by checking out the video, here.

Autonomous Cars
The Rinspeed Budii debuts as a completely autonomous driving car, indicating a trend towards more autonomous vehicles.
Smart Vehicle Interiors
The Budii automates all aspects of the driving experience, including ordering and paying for food, indicating a trend towards more smart and automated vehicle interiors.
Personal Mobility Devices
The Budii comes equipped with two personal mobility devices, indicating a trend towards more customizable personal transportation options beyond just cars.

Industries Being Reshaped

Automotive
The Rinspeed Budii concept is a significant evidence of the disruption happening in the automotive industry with the growth of autonomous and smart vehicles.
Food and Beverage
As cars become more automated, the food and beverage industry should consider how to capitalize on making ordering and delivery easier for drivers.
Personal Transportation
With the inclusion of personal mobility devices in the Rinspeed Budii, the personal transportation industry will witness disruption and possibly the emergence of new products in the market.
SCORE
1.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 5%
Activity 30%
Freshness 8%

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