People don't often think about print in 2017, but the 2017 print trends reveal an interesting truth about the legacy industry as it exists today. None would argue that today, the internet is a far more important landscape for virtually any publisher, however, not all publications are opting to eliminate print entirely. In fact, the importance of the internet for written content has had the opposite effect: the publications that do indeed remain in print have no choice but to innovate in order to stay relevant and interesting to the average consumer.
The 2017 print trends extend to both publications and the ads therein. For publications, new magazines and periodicals reflect the demographics and interests of modern consumers, with things like vegan lifestyle and LGBT issues coming to the fore. Ads have had to get even more creative than usual to catch attention as well, with humor being one of the most noticeable tendencies.
Top 50 Print Trends in 2017
From Smartphone-Created Magazines to Social Media-Style Covers:
50
Naturally Imperfect Swimsuit Ads
This Lane Bryant Ad Shows Plus-Size Model Denise Bidot Unedited
49
Peel-Off Fashion Covers
The Fashion Magazine Summer 2017 Issue Features a Peel-Off Joe Fresh Cover
48
Blank Newspaper Projects
'Nothing in the News' Removes the Noise from Newspapers Around the World
47
AR Sports Magazines
This Sports Illustrated Cover Includes Interactive Digital Features
46
Creative Nostalgia Campaigns
The 'World of Play-Doh' Campaign Inspires the Child in All of Us
45
Color-Changing Food Packaging
This Fresh Food Packaging Changes Color to Indicate Food Spoilage
44
Referential Charging Accessory Ads
IKEA's Wireless Charging Lamp Ads Make Reference to Apple
43
Social Media-Style Magazine Covers
This Elle Russia October Cover is Styled Like an Instagram Post
42
Illusory Headphone Ads
These Ads Cleverly Illustrate JBL Headphones' Noise Cancellation Feature
41
Mental Health Magazines
'Anxy' Covers Topics Like Anxiety, Depression, Anger, Trauma and Shame
40
Personalized Furniture Ads
Cost Plus World Market's Ads Call Out Specific Shoppers
39
Swimsuit Photoshoot Parody Ads
These Snickers Print Ads are a Humorous Take on Sports Illustrated
38
Hidden Emotional Abuse Ads
This Women's Aid Campaign Shows the Sinister Nature of Emotional Abuse
37
Flaming Fast Food Campaigns
Burger King's Newest Ads Show Its Love of Flame-Grilling Burgers
36
Smartphone-Shot Magazine Covers
This Elle Australia Magazine Cover Was Shot Using Only an iPhone
35
Streaming Service Comic Books
The First Netflix Comic Book Will Be Titled 'The Magic Order'
34
Baby-Inspired Branding
The Evian Oversize Campaign Features Babies in Over-Sized Clothing
33
Sunlight-Activated Outdoor Ads
These Posters Introduce L.L. Bean's New Tagline, "Be an Outsider"
32
Analog Photography Magazines
Kodak's 'Kodachrome' is a New Journal on Art, Film and Culture
31
Kid-Friendly Newspapers
The NYT Printed a One-Time Edition of the New York Times for Kids
30
Smartphone-Created Magazines
Google and Guardian Labs Used the Pixel 2 to Create 'The Chain'
29
Cookable Recipe Posters
These Recipes from IKEA are Printed on Parchment Paper for Easy Cooking
28
Fashion-Focused Supermarket Ads
These Tesco Ads Highlight F&F Clothing from a Supermarket
27
Innovation-Focused University Ads
The University of Victoria's Edge Campaign Considers Its Impact
26
Modern Cannabis Magazines
Gossamer's Lifestyle Magazine is on Cannabis' Effects and Culture
25
Vegan Lifestyle Magazines
MOT MAG Aims to Inspire Conscious Living Through Veganism
24
Multi-Sensory Magazines
'Sense Familiar' Magazine Features Scratch-and-Sniff Scents of People
23
Minimal Autumnal Cup Designs
The Newly Released Starbucks Fall Cups Feature Simpler Designs
22
Digital Christmas Catalogs
The Sears Wish Book Will Be Revived in Print, Online and Via Sears' App
21
Mattress Brand Magazines
Casper's 'Woolly' is a Publication Designed to Relax Readers to Sleep
20
Provocative Bulletproof Posters
ARS' Outdoor Posters Question Gun Laws
19
Playlist-Connected Greeting Cards
These Hallmark Father's Day Greeting Cards Link to Spotify
18
Cohesive College Ads
Algonquin College's Campaign Promotes Its Dedication to Personalized Learning
17
Toy-Included Gen Z Magazines
'Mixit' is a New Magazine for Young Girls Ages Four to Nine
16
Dairy-Centric Magazine Campaigns
Food & Wine Renamed Itself 'Food & Milk' for a 'Got Milk?' Ad
15
Confectionery Braille Billboards
Maltesers' World Braille Day Ad Normalizes Disability in Ads
14
Collaborative Hair Product Campaigns
These Pantene Ads Feature Priyanka Chopra and Lilly Singh
13
Travel Community Magazines
Airbnb Launched a Global Travel Magazine Called 'Airbnbmag'
12
Patriotic Company Coupons
Canadian Tire is Releasing a Limited-Edition Bill for Canada 150
11
Retro Toy-Themed Stamps
These Special-Edition Royal Mail Stamps Celebrate Vintage Playthings
10
Dry Scalp Print Ads
This Head & Shoulders Advertisement Calls for a Check for Dandruff
9
Unforgettable Catalog Campaigns
IKEA Singapore Tapped Yanjaa Wintersoul to Be Its 'Human Catalog'
8
Magazine Art Marketplaces
CondeNastStore.com Offers Magazine and Editorial Art for Purchase
7
Foot Type Testing Ads
This Asics Ad Uses Thermochromic Ink to Test Your Foot Type at Home
6
Deceptive Catalog Covers
IKEA's 'Changing Catalog' Campaign Helps to Disguise Its Product Guide
5
Bug-Killing Magazine Ads
Mat Inset Insecticide's Ad Encourages People to Swat at Flies with Paper
4
Next-Gen LGBTQ Publications
Condé Nast's 'them' is a LGBTQ Platform on Gender and Sexuality
3
One-of-a-Kind Magazine Covers
Eye Magazine Created 8,000 Unique Magazine Covers for Its 94th Issue
2
TV-Themed Magazine Trailers
The New Yorker Television Issue is Being Promoted with Its Own Trailer
1
Citrus Ink Posters
Grolsch Created a Unique Poster Set with Lemon Juice on Paper
Related Ideas
Luxury Brand Book Launches
Louis Vuitton Unveils From Louis to Vuitton Book Celebrating Its Legacy
Portrait-Style High-Fashion Campaigns
Givenchy's Resort 2026 Line Appears Effortlessly Elegant
Anti-Slop AI Pop-Ups
Anthropic Took Over a NYC Newsstand to Welcome Slowing Down & Thinking
Tarot-Inspired Streaming Campaigns
Netflix Discover Your Future Reveals New Streaming Potentials
Subscription-Based Printing Services
Epson Boasts Convenience with Its ReadyPrint Service
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Lunar Craft Fashion
adidas Lunar New Year 2026 Brings Chinese Craft into Modern Athletic Style
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
Fitness-Informed High Fashion Editorials
The Balenciaga Pre-Fall 2026 Collection is Dynamic
Digital Makeup Zines
MAC Cosmetics is Reviving MACzine, Digitally, for a New Generation
Fashionable Eyewear Collections
Specsavers Canada Embraces Projected Fashion Trends in 2026
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Series-Inspired Newspaper Pop-Ups
Peacock Featured a Custom Newsstand for ‘The Paper’
Parisian-Inspired Fashion Campaigns
The Chanel Fall 2025 is Elevated and Captivating
Picturesque Literature-Inspired Fashion Campaigns
Christian Dior Presents Its Fall 2025 Campaign
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
BookTok Travel Experiences
EF Ultimate Break Launched Literature-Inspired Group Tours for Gen Z
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Modern Backlit Signages
Toronto Sign Media Elevates Brand Visibility with Custom Illuminated Signs
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Live-Printed Billboards
HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time
Low-Power ePaper Displays
E Ink Unveiled ePaper for Sustainable Digital OOH Advertising
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Stock Exchange Fashion Shows
L'OFFICIEL Organized a Novel Runway Presentation
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Sustainable Collectible Packaging
TOPPAN Replaces Plastic Packs with Paper-Based Alternatives
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Journey-Inspired Fashion Collections
Isabel Marant Has Released the Spring 2026 Campaign Film
Portrait Photography Books
Annie Leibovitz Book Compiles Decades of Cultural Portrait Work
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Affordable Book Retailing Initiatives
SHEIN x Alibris Partner for Gen Z's Interest in Books
Full-Color E-Ink-Like Phones
TCL Announced the NXTPaper 70 Pro with New Noteworthy Features
Next-Gen Teen Magazines
WYouth is a New W Magazine Publication for Gen Z
AI-Assisted PR Experiments
Hyundai Card Tests AI With Its The Orange Press Release
Influencer-Driven Fashion Events
Pacsun Collaborated with Prominent Gen-Z Creators
AI Retail Forecasts
Experts Outline how AI will Reshape Commerce By 2026
Creatively Shot Footwear Campaigns
Christian Louboutin Releases the Creative Spring 2026 Campaign
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Flushable Magazines
Toilet Roll Brand Cushelle Created a Title Printed on Soft Tissue
1980s-Inspired Eye-Catching Fashion Capsules
Moschino's Pre-Fall 2026 is Playful and Elegant
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
AI Kids Coloring Pages
Retro Launches Splat To Turn Family Photos Into Art
Venice-Bound High-Fashion Campaigns
Bottega Veneta Boasts Its Pre-Fall 2026 Ad Campaign
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Bingo-Style Reading Initiatives
Indigo's 2026 Reading Challenge Features a 'Phone-Free' Category
Magazine-Style Fashion Columns
The Fold-er by Zara Shares Curations & Insights from Tastemakers
Adventurious Luxury Furniture Campaigns
Louis Vuitton's 2025 Travel Campaign is Visually Appealing
Theatrically Informed Indoor Fashion
The Louis Vuitton Spring 2026 RTW Collection is Chic
Archival Apparel Print Reissues
Lilly’s Zoo Kicks Off Lilly Pulitzer’s Vintage Vault Collection
Art-Tech Zine Collaborations
twentynine zine Turns AI Nostalgia to Art Using Yoga 9i Aura Edition
Pocket Paperback Revivals
Indigo Revived the Pocket Paperback for Canadian Non-Fiction Readers
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Artwork-Friendly Smartphone Printers
The FUJIFILM Instax mini Link Plus Has Several Print Modes
Global Misinformation Campaigns
Reuters Utilizes AI for 'Pure News, Straight from the Source'
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Graphic Summer Fashion
Thisisneverthat Summer 2026 Collection Builds on “Mowgli” Lookbook
Feed-Style Reading Platforms
The Holdout Reimagines Reading Using A Social Media–Inspired Format
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Graphic Winter Tees
Supreme Winter 2025 Tees Collection Features Seven New Graphic T-Shirts
Multi-Format Reading Platforms
Spotify Connects Audiobooks with Physical Book Purchases
Senior Creative Teams
Tosti Creative Put Out a Call for Senior Creatives Aged 70 and Older
Inclusive Football Content Partnerships
NFL and The GIST are Engaging Millennial & Gen Z Women
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Future Tech Blogs
Next Horizon Covers AI, Space, Biotechnology And Emerging Technologies
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Modern Tailored Spring Fashion
The Graphpaper SS26 Collection Adapts Tailoring for Summer Living
AI-Personalized Streaming Ads
Amazon Customized Prime Video Ads Using Shopping Behavior Data
New Tech Product Announcements
Apple Unveiled New Products at a Recent Event
Pop Culture Wedding Collections
A Dynamic Duo Inspired The Engagement Era Collection by The Knot
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Soundtrack-Integrated Print Media
Radioposter Merged Audio Storytelling with Physical Books &Zines
Hybrid Bookstore Apps
Spotify Merged Physical and Digital Book Browsing in One App
Book-Themed Bar Concepts
Book Bar is an Upcoming Destination for Shopping, Eating & Connecting
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Customizable Retailer Printing Services
Morrisons Printing Service Covers Photos, Gifts and More
Mascot-Forward Newspaper Campaigns
Ellie the Elephant Becomes a New York Times Subscriber
Logo Visualization Tools
Paper Transforms Static Logos into Dynamic Liquid Metal Visuals
Performance Marketing Platforms
PebblePost Expanded into Connected Television Advertising
Focus-Optimized Browsers
Google Chrome Introduces Vertical Tabs and Reading Mode
Modern Art Newsletters
Modern Art News Delivers AI-Curated Summaries Of Global Art Trends
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Physical Book Renewals
Spotify Partners With Bookshop.org To Sell Physical Books
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Shopping-Friendly Ad Formats
Equativ Shoppable Ads Allow Consumers to Seamlessly Make Purchases
Sustainable Energy-Focused Journals
CAT and Springer Nature Strive to Connect Science and Industry
Clinical Retail Media
PatientPoint Bridges Healthcare and Commerce
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Elevated Casual Fashion
RetailMeNot Spotlights Capri Pants as a Versatile Summer Staple
Next-Gen Offset Inks
Hubergroup Print Solutions Launches Its New Resin Technology Inks
Printable Coloring Pages
ColorPuffin Offers Free Printable Coloring Pages for Kids and Adults
Shoppable Swimsuits
Sports Illustrated Launches Its Shoppable Swimsuits
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Physical-World Data Marketing
WPP Uses Google Earth AI to Predict Real-World Consumer Behavior
Curated Color Guides
Pantone Capsule Signature Edition Condenses Iconic Spot Colors
New Year Travel Experiences
Trip.com Group Spotlights 2026 Lunar New Year Travel
Modern High-Speed Printers
Ricoh Introduces Two High-Speed A3 Colour Multifunction Printers
Publisher-to-Platform Content Ecosystems
HarperCollins and Toonstar Turn Books into Animations
Curated Newspaper Storefronts
Shreeji Unveiled 'The Village News' as an Offline Summer Ritual
AI-Driven Demand Gen Platforms
Google Has Unveiled Demand Gen That Absorbs Display Ads
Personalized Present Campaigns
The Wonderbly Everyone’s Got Favourites Campaign is Rolling Out Now
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Satirical News Platforms
AI Satire News Transforms Real-Time Updates Into Humorous Content
Digital-First Furniture Stores
Article Debuted Its Direct-To-Consumer Furniture Stores in the U.S.
Hybrid Party Retailers
Staples and Party City combine event supplies with print services in-store
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Customizable Marketing Postcards
Smartpress' Sticker & Magnet Postcards Fight Digital Fatigue
Walnut News Printers
The Paper Console PC-1 Prints Curated Content on Demand
In-Store Ad Networks
ISM Powers Programmatic Advertising Across Retail Locations
Playable Gaming Archives
The Internet Archive Preserves 758 Retro PC Demo Discs
Audio Journalism Platforms
Spotify Converts Long-Form Magazine Articles Into Audio Experiences
AI Adoption Insights
The 2025 State Of AI Development Reveals Key Industry Trends
Layered Online Content Reports
YouTube Defines Creative Maximalism as the Key Point After 20 Years
Digital Craft Platforms
The Apple and Design Miami Collaboration Explores Creative Innovation
Promotional Baking Papers
Kitchen Warehouse Created Heat-Activated "Bake Friday Deals"
Narrative Retro Revivals
Truxton Extreme Adds Comic Storytelling to a Classic Arcade Game
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Digital Review Platforms
Digital Products Enables Simple Consumer Reviews & Brand Insights Online
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Creative Coloring Platforms
ColorFun Provides Endless Printable Coloring Pages For All Ages
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Media Management Simulators
The Hamburg Times Lets You Build, Publish, And Scale A Newspaper
Perception-Focused Tile Capsules
PRIME and COTTO Wow Visitors at Coverings 2026
Media Intelligence Tools
Media Watcher Tracks Global News And Social Buzz In Real Time
Smarter News Consumption
NewsBang Makes Staying Informed Easier And More Interactive
Curated News Insights
The Daily Core Delivers Context-Rich Stories And Thoughtful Analysis
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism