People don't often think about print in 2017, but the 2017 print trends reveal an interesting truth about the legacy industry as it exists today. None would argue that today, the internet is a far more important landscape for virtually any publisher, however, not all publications are opting to eliminate print entirely. In fact, the importance of the internet for written content has had the opposite effect: the publications that do indeed remain in print have no choice but to innovate in order to stay relevant and interesting to the average consumer.
The 2017 print trends extend to both publications and the ads therein. For publications, new magazines and periodicals reflect the demographics and interests of modern consumers, with things like vegan lifestyle and LGBT issues coming to the fore. Ads have had to get even more creative than usual to catch attention as well, with humor being one of the most noticeable tendencies.
Top 50 Print Trends in 2017
From Smartphone-Created Magazines to Social Media-Style Covers:
50
Naturally Imperfect Swimsuit Ads
This Lane Bryant Ad Shows Plus-Size Model Denise Bidot Unedited
49
Peel-Off Fashion Covers
The Fashion Magazine Summer 2017 Issue Features a Peel-Off Joe Fresh Cover
48
Blank Newspaper Projects
'Nothing in the News' Removes the Noise from Newspapers Around the World
47
AR Sports Magazines
This Sports Illustrated Cover Includes Interactive Digital Features
46
Creative Nostalgia Campaigns
The 'World of Play-Doh' Campaign Inspires the Child in All of Us
45
Color-Changing Food Packaging
This Fresh Food Packaging Changes Color to Indicate Food Spoilage
44
Referential Charging Accessory Ads
IKEA's Wireless Charging Lamp Ads Make Reference to Apple
43
Social Media-Style Magazine Covers
This Elle Russia October Cover is Styled Like an Instagram Post
42
Illusory Headphone Ads
These Ads Cleverly Illustrate JBL Headphones' Noise Cancellation Feature
41
Mental Health Magazines
'Anxy' Covers Topics Like Anxiety, Depression, Anger, Trauma and Shame
40
Personalized Furniture Ads
Cost Plus World Market's Ads Call Out Specific Shoppers
39
Swimsuit Photoshoot Parody Ads
These Snickers Print Ads are a Humorous Take on Sports Illustrated
38
Hidden Emotional Abuse Ads
This Women's Aid Campaign Shows the Sinister Nature of Emotional Abuse
37
Flaming Fast Food Campaigns
Burger King's Newest Ads Show Its Love of Flame-Grilling Burgers
36
Smartphone-Shot Magazine Covers
This Elle Australia Magazine Cover Was Shot Using Only an iPhone
35
Streaming Service Comic Books
The First Netflix Comic Book Will Be Titled 'The Magic Order'
34
Baby-Inspired Branding
The Evian Oversize Campaign Features Babies in Over-Sized Clothing
33
Sunlight-Activated Outdoor Ads
These Posters Introduce L.L. Bean's New Tagline, "Be an Outsider"
32
Analog Photography Magazines
Kodak's 'Kodachrome' is a New Journal on Art, Film and Culture
31
Kid-Friendly Newspapers
The NYT Printed a One-Time Edition of the New York Times for Kids
30
Smartphone-Created Magazines
Google and Guardian Labs Used the Pixel 2 to Create 'The Chain'
29
Cookable Recipe Posters
These Recipes from IKEA are Printed on Parchment Paper for Easy Cooking
28
Fashion-Focused Supermarket Ads
These Tesco Ads Highlight F&F Clothing from a Supermarket
27
Innovation-Focused University Ads
The University of Victoria's Edge Campaign Considers Its Impact
26
Modern Cannabis Magazines
Gossamer's Lifestyle Magazine is on Cannabis' Effects and Culture
25
Vegan Lifestyle Magazines
MOT MAG Aims to Inspire Conscious Living Through Veganism
24
Multi-Sensory Magazines
'Sense Familiar' Magazine Features Scratch-and-Sniff Scents of People
23
Minimal Autumnal Cup Designs
The Newly Released Starbucks Fall Cups Feature Simpler Designs
22
Digital Christmas Catalogs
The Sears Wish Book Will Be Revived in Print, Online and Via Sears' App
21
Mattress Brand Magazines
Casper's 'Woolly' is a Publication Designed to Relax Readers to Sleep
20
Provocative Bulletproof Posters
ARS' Outdoor Posters Question Gun Laws
19
Playlist-Connected Greeting Cards
These Hallmark Father's Day Greeting Cards Link to Spotify
18
Cohesive College Ads
Algonquin College's Campaign Promotes Its Dedication to Personalized Learning
17
Toy-Included Gen Z Magazines
'Mixit' is a New Magazine for Young Girls Ages Four to Nine
16
Dairy-Centric Magazine Campaigns
Food & Wine Renamed Itself 'Food & Milk' for a 'Got Milk?' Ad
15
Confectionery Braille Billboards
Maltesers' World Braille Day Ad Normalizes Disability in Ads
14
Collaborative Hair Product Campaigns
These Pantene Ads Feature Priyanka Chopra and Lilly Singh
13
Travel Community Magazines
Airbnb Launched a Global Travel Magazine Called 'Airbnbmag'
12
Patriotic Company Coupons
Canadian Tire is Releasing a Limited-Edition Bill for Canada 150
11
Retro Toy-Themed Stamps
These Special-Edition Royal Mail Stamps Celebrate Vintage Playthings
10
Dry Scalp Print Ads
This Head & Shoulders Advertisement Calls for a Check for Dandruff
9
Unforgettable Catalog Campaigns
IKEA Singapore Tapped Yanjaa Wintersoul to Be Its 'Human Catalog'
8
Magazine Art Marketplaces
CondeNastStore.com Offers Magazine and Editorial Art for Purchase
7
Foot Type Testing Ads
This Asics Ad Uses Thermochromic Ink to Test Your Foot Type at Home
6
Deceptive Catalog Covers
IKEA's 'Changing Catalog' Campaign Helps to Disguise Its Product Guide
5
Bug-Killing Magazine Ads
Mat Inset Insecticide's Ad Encourages People to Swat at Flies with Paper
4
Next-Gen LGBTQ Publications
Condé Nast's 'them' is a LGBTQ Platform on Gender and Sexuality
3
One-of-a-Kind Magazine Covers
Eye Magazine Created 8,000 Unique Magazine Covers for Its 94th Issue
2
TV-Themed Magazine Trailers
The New Yorker Television Issue is Being Promoted with Its Own Trailer
1
Citrus Ink Posters
Grolsch Created a Unique Poster Set with Lemon Juice on Paper
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Subtle Smartphone-Friendly Printers
The Conceptual Samsung Image Box Instantly Offers Keepsakes
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Social Post-Catered Editing Platforms
Adobe Express Rolls Out the Text to Template Function
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
70s-Inspired Muted Spring Fashion
Sandro Presents its New SS23 Collection of Sleek Shapes
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Color-In Photo Cameras
The 'Potto' Toy Camera Concept Encourages Kids to Color in Prints
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
Digital Fashion Labels
Digital Fashion by Printemps is a 40-Piece Virtual Collection
AI-Generated Magazine Covers
Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo
Groundbreaking Sticker Technology
StickerYou Recently Launched Its Image Transfer Sticker Product
Football Replica Shirt Publications
Admiral Sports Launches 50 Years of the Replica Shirt
Typography-Inspired Lifestyle Collections
House Industries & Autotype Introduce an New Collection
Chic Activewear Lookbooks
OTTI Debuts Its Second Collection for 2022/2023 and It is Eye-Catching
AI-Powered Tattoo Printers
LG H&H's Imprintu is a Portable Device for Printing on Skin or Clothing
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Modern Paint Colorways
Sherwin-Williams Debuts Anthology: Volume One for Colormix® Forecast 2024
3D Fashion-Printing Technologies
'3DFashion' From Stratasys is Direct-to-Textile and Full-Color
On-Demand Fashion Production
Shein Moves Away From its Fast Fashion Roots with New Manufacturing
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Vintage-Tinged Militaristic Apparel
The maharishi Spring 2023 Capsule is Inspired by Retro Themes
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Culture-Focused Side Bags
Daily Paper's Hussein Suleiman Teases Imagery for a New Black Side Bag
Online Creative Course Platforms
Coursera Partnered with Illinois on an Online 3D Printing Course
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Youthful Streetwear Collections
PDF Debuted Its Spring/Summer 2024 Sophomore Collection in Paris
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Lunar New Year-Inspired Noteboooks
Moleskine Adds New Designs to the 3 Artists, 3 Countries Series
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Relaunched NSFW Digital Publications
Playboy Magazine is Launching in a New Digital Space
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Textile Fashion Exhibitions
New Order of Fashion Presents Regeneration: Fashion From The Ground Up
Avant-Garde Coffee Table Books
New Society Hosts 'Decentralization, Please Save Culture' Event
Sticky Note Printers
Mangoslab's Nemonic Gen 2 Brings Memo Making to a New Generation
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Charismatic Traditional Spring Fashion
Charles Jeffrey LOVERBOY Drops STATANT PASSANT RAMPANT
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
First Playable Print Ads
This is The World's First Playable Music Print Ad on Instagram's Spark AR
Self-Referencing Fashion Collections
For Fall/Winter 2023, UNDERCOVER is Reimagining Old Design
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Technology News Summaries
TechTok Helps Readers Stay On Top of News in Five Minutes
Newspaper-Inspired Apparel Collections
PUMA and STAPLE's Collection Is Inspired by Gidra Newspaper
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
African History-Inspired Streetwear
Daily Paper Launches a New Collection for the SS23 Season
Futuristic Vision Design Books
Nike Introduces the New No Finish Line Book Highlighting the Future
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Accessible Christmas Food Magazines
M&S and RNIB Created an Inclusive Magazine for the Holidays
AI-powered News Curators
Brief is a News Organizing Tool That You Can Personalize
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Self-Updating E-Ink Newspapers
Project E Ink Presents Fresh Headlines Daily
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Digital Glass Design Breakthroughs
Researchers at MIT Media Lab Annouced 'G3DP 2' Glass Printing
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Paper-Like Display Smartphones
These New TCL Smartphones Prioritize Eye Comfort
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Y2K Brand-Backed Denim
Playboy Launches its First Official Denim Line for Men and Women
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Offline Newspaper Publications
County Highway Revives Print Culture
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
North African Culture-Inspired Fashion
Daily Paper's Under the Same Moon Series Readies for SS23
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Unashamedly Romantic Pop-Ups
Laura Ashley's Workshops Use Deadstock Fabric to Create New Totes
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Chinese Heritage-Inspired Fall Fashion
PRONOUNCE Introduces its New Collection for FW23
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Beauty Product Exploration Platforms
The Beautify.Tips Platform is for All Aspects of Beauty
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Rapper-Starring Fall Streetwear
Daily Paper Spotlights Headie One in New FW23 Collection
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Milk Carton QR Brochures
Aldi Has Begun Promoting its New Digital Brochure on its Milk Cartons
Magenta-Hued Flip Phones
The Motorola razr+ Comes in Pantone's 2023 Color of the Year
Digital Audio-Visual Exhibitions
'Future Shock' by 180 Studios and FACT Magazine is Online
Custom Holiday Ornaments
Staples Print Services Make Custom Gifting Easy
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Re-Invented Comic Book Collections
Veve Comics Offers a New Way to read and Collect Comic Books
Timeless Photo Books
Photos by Artkive Uses an App to Turn Cluttered Camera Rolls into Photo Books
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Color-Inspired Iconic Instant Film
POLAROID Debuts a Polaroid I-Type Film Pack in Peach Fuzz
Cutting-Edge Brick Designs
Glen-Gery Corporation Unveils Its 2024 Brick Styles Catalog
Printed Milk Alternatives
Veganz Licensed a Process for Printing Oat, Almond & Soy Milks
Re-Opening Historic Nightclubs
London's Printworks Will Be Re-Opening as an Event Space
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Ultra-Playful Planner Designs
ban.do Embraces Springtime with Its New Offerings
Digital Brochure Tools
FlipHTML5 Unveiled a New Digital Brochure Tool for Businesses
Fashion Recap Artful Books
Style Not Com Unveils the Fashion In 2023 Highlights Book
Digital-First Denim Brands
True Religion Will Become a Digital-First Brand with its New Mobile App
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Regional Wine Culture Publications
Abruzzo Wine Culture Magazine Spotlights Local Industry Leaders
Personalized Holiday Newsletters
Pics & Wishes is a Line of Multi-Media Greetings
Inclusive Book Campaigns
Indigo is Celebrating Freedom to Read Week by Spotlighting Book
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Expert-Approved Book Lists
'Ultimate Book List' Offers More Than 4,500 Recommendations
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Science-Based Gaming Platforms
Skillprint Launched a New First-of-Its-Kind Gaming Pairing Platform
Categorized Podcast Genres
Apple's Podcasts App Launches a New Organized Update Feature
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Magazine Content Features
Magazine App Flipboard Adds a New Notes Feature for Personalized Content
Magazine-Curated Cannabis Products
In July 2023, MARY Magazine Debuts Its Partnership with NTWRK
Efficient Fact Generators
Facts Generator Can Produce Interesting Facts About Any Subject
Newspaper Gaming Platforms
kr3m Crafts an Interactive, Reader-Centric Gaming Platform for Le Monde
Organized Listed Article Platforms
The Pocket Service Unveils a Plethora of New Features
Digital-Themed Glitchy Visual Wallpapers
JUPIER 10 Presents the Glitch Wallpaper Collection
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Library Card-Supported Book Access
Libby Simplifies Magazine Access for Library Card Holders