Hyundai Card Tests AI With Its The Orange Press Release
Edited by Adam Harrie — May 21, 2026 — Tech
This article was written with the assistance of AI.
References: techwireasia
Hyundai Card tested generative AI in its public relations workflow through a blind comparison between a human-written press release and an AI-generated draft for The Orange card launched in March. The exercise evaluated structure, clarity and logical flow without revealing authorship, allowing employees to compare how AI-generated communications performed against internally developed PR content.
The experiment formed part of Hyundai Card’s broader AI transformation strategy, which includes hands-on large language model training for employees and leadership teams. Around 560 staff members participated in practical sessions covering briefing creation, document summarization, workflow automation with tools like Excel and prototype web building through vibe coding.
For communications teams and financial brands, the initiative highlights how AI tools can support content production and workflow efficiency while still relying on human oversight for sourcing, refinement and judgment.
Image Credit: Shutterstock/Ki young
The experiment formed part of Hyundai Card’s broader AI transformation strategy, which includes hands-on large language model training for employees and leadership teams. Around 560 staff members participated in practical sessions covering briefing creation, document summarization, workflow automation with tools like Excel and prototype web building through vibe coding.
For communications teams and financial brands, the initiative highlights how AI tools can support content production and workflow efficiency while still relying on human oversight for sourcing, refinement and judgment.
Image Credit: Shutterstock/Ki young
How readers feel about AI-written brand press releases
Helps decide how much to cover AI-in-content tools, what angles to prioritize, and which reader segments might try or avoid AI-assisted communications.
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When was the last time you read a company press release?
2 / 3
How okay are you with brands using AI to draft press releases?
3 / 3
If a press release said it was AI-drafted, what would you do?
Trend Themes
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AI-assisted Communications — Generative models producing draft press materials that match human clarity create new possibilities for rethinking editorial workflows and content scaling.
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Blind A-B Testing with AI — Comparative, anonymized evaluations between human and AI outputs reveal objective performance metrics that can reshape credibility and adoption thresholds for automated content.
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Workforce LLM Upskilling — Broad hands-on training programs for employees in prompt engineering and workflow automation signal shifts toward hybrid human-AI roles and internally developed model literacy.
Industry Implications
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Financial Services — Banks and card issuers integrating AI into communications and operations could see novel product personalization and automated customer touchpoints that alter competitive differentiation.
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Public Relations Agencies — Agencies experimenting with generative drafts and blind evaluations may experience transformed service models where rapid content iteration challenges traditional retainer structures.
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Corporate Training and HR — Learning departments embedding LLM training across teams indicate an opportunity to reinvent internal knowledge workflows and talent development pathways.
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