Staples and Party City combine event supplies with print services in-store
Edited by Mursal Rahman — April 27, 2026 — Business
This article was written with the assistance of AI.
References: businesswire & chainstoreage
The Staples and Party City partnership introduces a new retail model that combines event planning essentials with on-demand customization services. By placing Party City shop-in-shops inside Staples locations, customers can access balloons, décor, and party supplies alongside printing services for invitations, banners, and signage. This creates a streamlined experience where consumers can plan and execute celebrations in one place, reducing time and effort.
This approach expands Staples’ role beyond office supplies into lifestyle-driven retail, helping it capture spending tied to milestones like graduations and birthdays. It also allows Party City to extend its physical reach without opening standalone stores. The model reflects a broader shift toward convenience-focused retail, where bundling complementary products and services drives foot traffic, increases basket size, and strengthens customer loyalty through practical, all-in-one solutions.
Image Credit: Staples
This approach expands Staples’ role beyond office supplies into lifestyle-driven retail, helping it capture spending tied to milestones like graduations and birthdays. It also allows Party City to extend its physical reach without opening standalone stores. The model reflects a broader shift toward convenience-focused retail, where bundling complementary products and services drives foot traffic, increases basket size, and strengthens customer loyalty through practical, all-in-one solutions.
Image Credit: Staples
One-stop stores for party supplies + custom printing
Helps gauge demand for one-stop event shopping, what people bundle together, and whether it would change store-visit and purchase behavior.
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When was the last time you bought supplies for a party or celebration?
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If you were planning a party, how likely to use in-store custom printing?
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Which one would you be most likely to custom print for an event?
Trend Themes
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Shop-in-shop Event Retail — Integration of Party City shop-in-shops within Staples stores creates a unified one-stop destination for event supplies and print customization, enabling streamlined purchase journeys and higher transaction values.
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On-demand Print Customization — On-site printing for invitations, banners, and signage provides immediate personalization that supports time-sensitive celebration planning and captures premium pricing opportunities.
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Convenience-driven Bundling — Bundling complementary products and services in a single visit reduces consumer effort and drives larger baskets through cross-category purchasing behavior.
Industry Implications
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Office Retail — Office supply retailers are expanding into lifestyle and event categories, shifting store formats and inventory mixes to access milestone-driven consumer spending.
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Party and Event Supplies — Party retailers are partnering with general retailers to extend physical reach and lower expansion costs while tapping into adjacent customer flows.
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Print and Signage Services — Print providers are moving from remote order fulfillment to embedded in-store experiences that increase visibility and recurring demand for customization services.
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