The Staples and Party City partnership introduces a new retail model that combines event planning essentials with on-demand customization services. By placing Party City shop-in-shops inside Staples locations, customers can access balloons, décor, and party supplies alongside printing services for invitations, banners, and signage. This creates a streamlined experience where consumers can plan and execute celebrations in one place, reducing time and effort.
This approach expands Staples’ role beyond office supplies into lifestyle-driven retail, helping it capture spending tied to milestones like graduations and birthdays. It also allows Party City to extend its physical reach without opening standalone stores. The model reflects a broader shift toward convenience-focused retail, where bundling complementary products and services drives foot traffic, increases basket size, and strengthens customer loyalty through practical, all-in-one solutions.
Image Credit: Staples
Why This Trend Is Growing
- Shop-in-shop Event Retail
- Integration of Party City shop-in-shops within Staples stores creates a unified one-stop destination for event supplies and print customization, enabling streamlined purchase journeys and higher transaction values.
- On-demand Print Customization
- On-site printing for invitations, banners, and signage provides immediate personalization that supports time-sensitive celebration planning and captures premium pricing opportunities.
- Convenience-driven Bundling
- Bundling complementary products and services in a single visit reduces consumer effort and drives larger baskets through cross-category purchasing behavior.
Industries Being Reshaped
- Office Retail
- Office supply retailers are expanding into lifestyle and event categories, shifting store formats and inventory mixes to access milestone-driven consumer spending.
- Party and Event Supplies
- Party retailers are partnering with general retailers to extend physical reach and lower expansion costs while tapping into adjacent customer flows.
- Print and Signage Services
- Print providers are moving from remote order fulfillment to embedded in-store experiences that increase visibility and recurring demand for customization services.
