Jungle Gym Regression

The school yard becomes a source of nostalgic stimulation
Implications - There is no question that nostalgia in marketing can evoke powerful emotions among consumers. In addition to referencing past decades and giving products and services a retro spin, brands are going further back in time, using the compelling childhood symbol of the playground to appeal to consumer sentiment.
SCORE: 4.2
Warm Top 6 Examples: 214,429 Total Clicks Jan 09 - Mar 10
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DEMOGRAPHICS
Dangerous Retro Playhouses - Playgrounds from the 70s are Modern Bad Ideas
SCORE: 4.5
Warm 33,391 Clicks Pub: Oct 6, 09
Dangerous Retro Playhouses
Playgrounds from the 70s are Modern Bad Ideas
The best part about being a kid was being able to play in a playground and not look like a complete creep. These playgrounds from the 70s are the perfect way to reflect on childhood. Everything in the… [More]
Playground-Inspired Architecture - Salzburg's Lanserhofwiese is Colorfully Playful
SCORE: 5.3
Warm 21,972 Clicks Pub: Sep 18, 09
Playground-Inspired Architecture
Salzburg's Lanserhofwiese is Colorfully Playful
The Lanserhofwiese (try saying that three times fast) in Salzburg by Wimmer Zaic Architects is a refreshing cure to high density urban housing. The building’s design is more playful than the playground… [More]
Sci-Fi Playgrounds - DesignWorks' Nexus Core System is for Gen X Kids
SCORE: 4.4
Warm 13,062 Clicks Pub: Sep 11, 09
Sci-Fi Playgrounds
DesignWorks' Nexus Core System is for Gen X Kids
Designworks’ Nexus playground system is especially designed with a sci-fi aesthetic for Gen X kids to spend their free time in a new and fun way. The Nexus Core is the centerpiece of the Nexus product… [More]
Tropical Tire Swings - Recycled Creations' Designs Include Bird Planters & Playground Equipment
SCORE: 4.5
Warm 109,735 Clicks Pub: Nov 1, 09
Tropical Tire Swings
Recycled Creations' Designs Include Bird Planters & Playground Equipment
Jeff Lehman’s business, Recycled Creations, turns old tires into colorful tropical bird planters, recycled tire horse swings, standing tire planters, and other items. Each unique item is handcrafted from… [More]
Swirling Sculptured Playgrounds - Caracool Slides Children to Spiraling Wonderland
SCORE: 3.7
Warm 31,358 Clicks Pub: Jan 29, 09
Swirling Sculptured Playgrounds
Caracool Slides Children to Spiraling Wonderland
Indulge your childrens’ imaginations and adventurous pursuits with a brilliant playground designed by Joel Escalona, Caracool. The joyful concept subtly incorporates a spacious slide energised by stripes… [More]
Blurry Playground Shoots - 'Hover' by Svetlana Safin Shows Adults Having Fun like Kids
SCORE: 2.6
Mild 4,911 Clicks Pub: Dec 5, 09
Blurry Playground Shoots
'Hover' by Svetlana Safin Shows Adults Having Fun like Kids
'Hover' by Svetlana Safin is a photo shoot that captures childhood fun on the playground. The models swing from swing sets and jump from rope ladders in a park setting that makes me instantly think of… [More]