Apprentice

Frank Gehry's Playground in NYC's Battery Park

By: Happy Hotelier - Published:   Updated: Apr 7 2011 • References: thebattery.org & happyhotelier
Thanks to Gothamist we know that there are plans for a playground designed by Frank Gehry for the NYC Battery Park, the “Birthplace of NYC”. An excellent example of city marketing I would say.

Implications - When designers/architectures create monuments, buildings or in this case, a playground, it adds an interesting aspect to a metropolitan. More importantly, it's a way to market and make the city more attractive to potential tourists who may have an interest in making a visit. Unique structures and displays help define a city and it's often the best way to advertise it as a vacation spot. Stats for Playgrounds as Art Trending: Older & Mild
Traction: 12,768 clicks in 420 w
Interest: 4 minutes
Concept: Playgrounds As Art
Related: 38 examples / 29 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: 3d-printed dentures, two-sided storytelling ads, and music festival beer cans.