'Hover' by Svetlana Safin is a photo shoot that captures childhood fun on the playground. The models swing from swing sets and jump from rope ladders in a park setting that makes me instantly think of recess, albeit with an adult twist.
We've seen a rise in innovations that show adults having fun like kids. This childhood-channeling speaks to our inherent need to seek happiness and an escape from the doldrums of work and the economy. Chcek out more shots of 'Hover' by Svetlana Safin above.
Key Themes Behind This Trend
- Adult Playgrounds
- There is an opportunity to create more playgrounds designed specifically for adults, providing a fun escape from daily stressors.
- Childhood Nostalgia
- Products and experiences that channel childhood nostalgia can be marketed towards adults for a hit of happiness and escapism.
- Youthful Marketing
- Businesses can market their products and services using youthful and playful imagery to appeal to the desire for a break from adult responsibilities.
Where This Applies
- Theme Parks
- Theme parks can create adult-only areas and attractions designed to give visitors a chance to escape and feel like kids again.
- Outdoor Recreation
- Outdoor recreation companies can design playground-style obstacle courses and ziplines for adults to enjoy the physical challenges and fun of childhood playgrounds.
- Marketing and Advertising
- Marketing and advertising firms can create campaigns using nostalgic imagery and themes to create emotional connections with adult consumers.
