This particular editorial shoot was shot by photographer Pysse Holmberg who is based out of Stolkholm Sweden. Staying true to the bright and bold decade, the model in this shoot is certainly eighties costumed as she rocks florescent hues (and lights), high ponytails and crazy prints.
Implications - With contemporary society becoming more and more submerged in busy lifestyles, companies must consider how their products stand out in these surroundings. Bright colors are one way to garner attention, but there are plenty of other approaches to consider. Businesses would be wise to think about how their product provides customers with this sense of uniqueness.