Redesigning Expectations

Air travel as an example of traditional industry reinventions
Implications - Luxury and budget airlines have shown two strategies to stay afloat in the recession. The well-padded coffers of upscale aircraft carriers have upped the ante with world-class accommodations, while budget airlines use the vibrant personalities of their staff to make flights more pleasant.
SCORE: 5.3
Warm Top 6 Examples: 204,661 Total Clicks Feb 09 - Sep 09
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Futuristic VIP Aircraft - Interior Excellence Unveiled Inside Boeing's 747-8 Intercontinental
SCORE: 6.6
Viral 54,118 Clicks Pub: May 15, 09
Futuristic VIP Aircraft
Interior Excellence Unveiled Inside Boeing's 747-8 Intercontinental
This futuristic, state-of-the-art interior of the Boeing 747-8 Intercontinental was made possible by a partnership between Boeing and Greenpoint Technologies. A curved, sweeping staircase, chic lounging… [More]
Mile-High Flying Mansions - Exceptionally Luxurious Airplane Interiors by Luftansa Technik
SCORE: 6.8
V. Hot 106,748 Clicks Pub: Feb 9, 09
Mile-High Flying Mansions
Exceptionally Luxurious Airplane Interiors by Luftansa Technik
Calling this design an airplane is like saying a diamond is a lump of coal. Luftansa Technik specializes in luxury customization for Luftansa Airlines. Check out one of their exceptionally luxurious aircraft… [More]
Nude In-Flight Videos - Air New Zealand Finds a Way to Get Excited About Safety
SCORE: 5.8
Warm 26,512 Clicks Pub: Jul 3, 09
Nude In-Flight Videos
Air New Zealand Finds a Way to Get Excited About Safety
As a follow-up to their body paint ‘Nothing to Hide’ ad campaign, Air New Zealand has begun showing an inflight safety video with the flight crew wearing nothing except body paint. The video is only… [More]
Personal Plane Wardrobes - Etihad Airways Suites Include Massagers, Beds and More
SCORE: 4.7
Mild 6,633 Clicks Pub: May 5, 09
Personal Plane Wardrobes
Etihad Airways Suites Include Massagers, Beds and More
Back in 2008, Etihad Airways set the standard for luxury air travel. Now Etihad Airways is raising the bar with their new Diamond luxury suite. A bathroom with wash basin and fold down seat for changing… [More]
Monthly Flight Passes - For $600, Fly All You Want With JetBlue in September
SCORE: 3.5
Mild 4,799 Clicks Pub: Aug 13, 09
Monthly Flight Passes
For $600, Fly All You Want With JetBlue in September
JetBlue is offering a special which any traveler would be a fool to turn down. From September 8, 2009 to October 8, 2009, the airline is allowing unlimited travel to over 50 destinations for $599 + tax. … [More]
Crowdsourced Skit Scripts - Southwest Airlines Solicits Tweets From Passengers for a Twit-Com
SCORE: 4
Mild 5,851 Clicks Pub: Mar 21, 09
Crowdsourced Skit Scripts
Southwest Airlines Solicits Tweets From Passengers for a Twit-Com
Southwest Airlines is known for having a lot of fun and encouraging their flight attendants to be creative. A recent example, "The Rapping Southwest Flight Attendant," has gone viral. Southwest is on… [More]