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Camouflaging Awkward

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Innovations that embrace the human nature of mistakes


Implications - Consumers are embracing the unavoidable fact that humans err, and are even going so far as to turn awkward moments into entertainment. Innovations that foster the embrace of mistakes or put a comical spin on once-taboo situations make light of the human experience.
 Score:
3.6
Mild
Top 6 Examples:
58,174 Total Clicks
Date Range:
Feb 09 - Sep 09
Popularity  
Activity  
Freshness  
DEMOGRAPHICS

Featured Examples


Pre-Stained Underwear
 Score:
3.5
Peaked and V. Hot
26,175 Clicks in 204 w
Pub: Jun 23, 09

Pre-Stained Underwear

Easy Tiger Corp. Saves You the Embarrassment of Real Poop Marks
Easy Tiger Corp’s pre-Stained underwear are an utterly disgusting and revolting find. Many people must wonder why an item like this would ever sell, but apparently it does. Easy Tiger Corp. claims these… [More]

Intentionally Stained Photos
 Score:
5.2
Peaked and Warm
9,164 Clicks in 194 w
Pub: Aug 31, 09

Intentionally Stained Photos

Ethel Verduzco Takes Mysteriously Marked Snapshots
Ethel Verduzco is just as ominously mysterious as her purposely stained photos are. Her photos display a wide range of muses and locations such as Amsterdam, Berlin, Bruselas, etc., but what is the same… [More]

Intentionally Smashed Seating
 Score:
4.3
Peaked and Mild
10,481 Clicks in 221 w
Pub: Feb 25, 09

Intentionally Smashed Seating

Torn 'Fracture' Chairs by Itay Ohaly Are Made of Broken Benches
Israeli designer, Itay Ohaly, created this series of seating called ‘Fracture’ by tearing and smashing benches of various materials into individual chairs. The materials used by Olay to create the collection… [More]

Intentionally Stained Shoes
 Score:
3.4
Peaked and Mild
5,928 Clicks in 199 w
Pub: Jul 29, 09

Intentionally Stained Shoes

Customized Nike Air Force 1s with Dirty Distressed Denim
DJ Clark Kent has always been a fan of Nike Air Force 1s and seems to have quite the collection. The famed DJ joined forces with Lazythings to custom create this denim sneaker. These personalized Air… [More]

Permanently Dirty Decor
 Score:
3.3
Peaked and Chilly
3,047 Clicks in 204 w
Pub: Jun 22, 09

Permanently Dirty Decor

The Intentionally Dusty Table Will Never Have to Be Cleaned
The Dusty Table is a permanently dirty table that seems to be covered in a thick layer of dust. The unpolished nature of this table is said to suggest perfection, despite its lack of shine. Made of maple,… [More]

Pre-Stained Napkins
 Score:
2.6
Peaked and Chilly
3,379 Clicks in 196 w
Pub: Aug 17, 09

Pre-Stained Napkins

The Red Wine Ring Cocktail Napkins For Clumsy Drinkers
There are many clumsy people in the world (myself included) who just can’t seem to keep drinks and food where they should be. These Wine Ring Cocktail Napkins are made for butterfingers as they each have… [More]


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