Camouflaging Awkward

Innovations that embrace the human nature of mistakes
Implications - Consumers are embracing the unavoidable fact that humans err, and are even going so far as to turn awkward moments into entertainment. Innovations that foster the embrace of mistakes or put a comical spin on once-taboo situations make light of the human experience.
SCORE: 3.5
Mild Top 6 Examples: 65,751 Total Clicks Feb 09 - Sep 09
Popularity
Activity
Freshness
DEMOGRAPHICS
Pre-Stained Underwear - Easy Tiger Corp. Saves You the Embarrassment of Real Poop Marks
SCORE: 6.4
V. Hot 32,503 Clicks Pub: Jun 23, 09
Pre-Stained Underwear
Easy Tiger Corp. Saves You the Embarrassment of Real Poop Marks
Easy Tiger Corp’s pre-Stained underwear are an utterly disgusting and revolting find. Many people must wonder why an item like this would ever sell, but apparently it does. Easy Tiger Corp. claims these… [More]
Intentionally Stained Photos - Ethel Verduzco Takes Mysteriously Marked Snapshots
SCORE: 3.1
Warm 9,814 Clicks Pub: Aug 31, 09
Intentionally Stained Photos
Ethel Verduzco Takes Mysteriously Marked Snapshots
Ethel Verduzco is just as ominously mysterious as her purposely stained photos are. Her photos display a wide range of muses and locations such as Amsterdam, Berlin, Bruselas, etc., but what is the same… [More]
Intentionally Smashed Seating - Torn 'Fracture' Chairs by Itay Ohaly Are Made of Broken Benches
SCORE: 3.1
Mild 10,546 Clicks Pub: Feb 25, 09
Intentionally Smashed Seating
Torn 'Fracture' Chairs by Itay Ohaly Are Made of Broken Benches
Israeli designer, Itay Ohaly, created this series of seating called ‘Fracture’ by tearing and smashing benches of various materials into individual chairs. The materials used by Olay to create the collection… [More]
Intentionally Stained Shoes - Customized Nike Air Force 1s with Dirty Distressed Denim
SCORE: 3.3
Mild 6,109 Clicks Pub: Jul 29, 09
Intentionally Stained Shoes
Customized Nike Air Force 1s with Dirty Distressed Denim
DJ Clark Kent has always been a fan of Nike Air Force 1s and seems to have quite the collection. The famed DJ joined forces with Lazythings to custom create this denim sneaker. These personalized Air… [More]
Permanently Dirty Decor - The Intentionally Dusty Table Will Never Have to Be Cleaned
SCORE: 2.6
Untested 3,128 Clicks Pub: Jun 22, 09
Permanently Dirty Decor
The Intentionally Dusty Table Will Never Have to Be Cleaned
The Dusty Table is a permanently dirty table that seems to be covered in a thick layer of dust. The unpolished nature of this table is said to suggest perfection, despite its lack of shine. Made of maple,… [More]
Pre-Stained Napkins - The Red Wine Ring Cocktail Napkins For Clumsy Drinkers
SCORE: 2.1
Untested 3,651 Clicks Pub: Aug 17, 09
Pre-Stained Napkins
The Red Wine Ring Cocktail Napkins For Clumsy Drinkers
There are many clumsy people in the world (myself included) who just can’t seem to keep drinks and food where they should be. These Wine Ring Cocktail Napkins are made for butterfingers as they each have… [More]